1. Contact:
Jessica Oster
203-840-6574
jessica.oster@ge.com
Ann Hamilton
614-292-7718
Hamilton_847@fisher.osu.edu
Groundbreaking Study Shows the Strength, Resiliency and Viability of the Middle
Market and Further Defines this Critical Market Segment
Middle Market Emerges as the Cornerstone of U.S. Economy and Largest Driver of
Sustainable Job Growth
Research Unveiled as Part of Fisher College of Business/GE Capital’s Broader
Commitment to Segment
Norwalk, Conn., and Columbus, Ohio, October 6, 2011 – (NYSE: GE) – Results from
the largest study ever of the U.S. Middle Market show this business segment is the
nation’s surest bet for economic recovery. The study, a survey of more than 2,000
business leaders and analysis of economic data conducted by The Ohio State
University Fisher College of Business (Fisher) and GE Capital, found Middle Market
firms, defined as the segment between small and big business, surprisingly resilient
throughout the economic crisis.
The study is part of Fisher’s and GE Capital’s new multi-year partnership to research,
analyze and map the Middle Market and create a blueprint for sustained segment
growth in the years ahead. Included in this partnership is the establishment of the
new National Middle Market Center (The Center) at Fisher, the first of its kind which
will serve as a center of excellence for Middle Market research, business resources
and peer-to-peer networking.
“As the U.S. struggles through the worst economic crisis in recent history, Middle
Market firms are keeping local economies viable and represent the country’s
strongest engine for growth and long-term success,” said Mike Neal, Chairman and
CEO, GE Capital. “This segment needs support for continued growth and through our
partnership with Fisher and by targeting $120 billion in Middle Market funding in 2011
in North America, GE Capital is committed to ensuring this critical market segment
thrives.”
Leading From
the Middle

2. Key highlights from the research study:
The Middle Market is the largest source of sustainable economic growth and job
creation today.
• Middle Market firms generate $3.84 trillion toward U.S. private sector GDP –
the equivalent of the world’s fourth largest economy – in a time of nearly
standstill growth.
• Eighty percent of Middle Market firms expect to grow over the next twelve
months.
• More than one-third of U.S. workers are employed by the Middle Market.
And in the face of uncertain economic times, Middle Market firms survived—and in
many cases thrived.
• Eighty two percent of Middle Market firms survived the recession—
compared to a little more than half of small business.
• These same Middle Market firms added 2.2 million jobs, while big business
shed 3.7 million jobs 2007-2010.
• One in four big businesses was a Middle Market company just five years
ago.
The Middle Market’s diversity makes it more resilient against market changes and
economic downturns.
• Unlike big or small businesses, Middle Market companies are not
concentrated in one geographic region, one industry, or one ownership
structure.
Despite their success, Middle Market firms do face a unique set of challenging
headwinds.
• More than half (55 percent) of Middle Market firms say they face challenges
when it comes to accessing money from the capital markets.
• Seventy one percent are challenged by regulatory compliance.
“Our intent was to shed light on the true impact of the Middle Market, what has
helped these firms thrive in the past, and what challenges must be overcome to
ensure their continued growth in the future. The National Middle Market Center will
leverage these insights and findings and provide a channel to help Middle Market
firms reach their full growth potential,” said Christine A. Poon, Dean and John W.
Berry, Sr. Chair in Business at Fisher College of Business.
Study results and GE Capital’s long-term commitment to the Middle Market were
announced at the Leading from the Middle conference, a summit for Middle Market
decision makers held today at The Ohio State University.
For a full report on the research findings as well as information on The Center, please
visit www.nationalmiddlemarketsummit.com
Leading From
the Middle

3. ###
About the Study:
Fisher College of Business at The Ohio State University (Fisher) and GE Capital have
partnered on a foundational, multi-source research initiative on the U.S. Middle
Market. They polled more than 2,000 business leaders across the United States on
their business, their capabilities and performance, their needs to drive more
growth and their overall economic outlook. This comprehensive insight-driven
research uses a compilation of highly reputable data sources, including the Bureau
of Economic Analysis, the U.S. Census, The CIA World Factbook, Compustat and
Dun & Bradstreet, as well as comprehensive primary research led by Fisher in
partnership with GE Capital.
About GE Capital:
GE Capital offers consumers and businesses around the globe an array of financial
products and services. For more information, visit www.gecapital.com or follow
company news via Twitter (@GECapital).
GE (NYSE: GE) is an advanced technology, services and finance company taking on
the world’s toughest challenges. Dedicated to innovation in energy, health,
transportation and infrastructure, GE operates in more than 100 countries and
employs about 300,000 people worldwide. For more information, visit the company's
Web site at www.ge.com.
About The Ohio State University Fisher College of Business (Fisher):
Ranked by U.S. News and World Report among the top business schools in the
country, The Ohio State University Fisher College of Business offers full-time, part-
time and executive MBA, Master of Accounting, Master of Labor and Human
Resources, Master of Business Logistics Engineering and Master of Business
Operational Excellence programs. The College of Business was started in 1916, and
was named the Fisher College of Business in 1993, in honor of Max M. Fisher, a noted
philanthropist, industrialist and alumnus of the college.
Leading From
the Middle