Natalie Pistunovich - Developing for the Next Billion Users - Codemotion Milan 2017
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The next billion people going online live in emerging countries, where the mobile phone is the main point of communication, the use of mobile apps and web is different and the infrastructure places limits on internet usage. Getting a better understanding will improve the inclusiveness of your work towards people worldwide. In this talk the speaker will share her experience, from both researching and putting the learnings to practice in Nairobi. Some of the subjects we'll cover include: the local tech ecosystem, common apps and devices, localisation guidelines and technical limitations.
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Natalie Pistunovich - Developing for the Next Billion Users - Codemotion Milan 2017
- 1. Developing for the Next Billion Natalie Pistunovich @nataliepis
- 9. Africa Europe North America Countries 54 48 23 Population 1,1B 0,7B 0,6B Area 30,2M km² 10,2M km² 24,7M km² Languages 1250-3000 225 350 Official Languages 26 24 4 IN NUMBERS
- 11. IN NUMBERS
- 12. Okay. Will the real Slim Shady please stand up? When you hear “May I have your attention please?”
- 13. THE HISTORY OF THE INTERNET 1971: ARPANET has 17 nodes 19901970 1980 2000 2010 Africa Global -The Internet Society
- 14. THE HISTORY OF THE INTERNET 1980: first ISP 1980: UN sets up PADIS 1982: TCP/IP 1971: ARPANET has 17 nodes 19901970 1980 2000 2010 Africa Global -The Internet Society
- 15. 1980 THE HISTORY OF THE INTERNET 1980: first ISP 1980: UN sets up PADIS 1982: TCP/IP 1988: first networking system in South Africa 1989: AOL 1971: ARPANET has 17 nodes 19901970 2000 2010 Africa Global
- 16. 1980 THE HISTORY OF THE INTERNET 1989: AOL 1990: email in 18 institutes via FIDOnet-based network 1991: WWW1980: first ISP 1980: UN sets up PADIS 1982: TCP/IP 1971: ARPANET has 17 nodes 19901970 2000 2010 Africa Global -The Internet Society 1988: first networking system in SA
- 17. 19901980 THE HISTORY OF THE INTERNET 1988: first networking system in SA 1989: AOL 1990: email in 18 institutes 1991: WWW1980: first ISP 1980: UN sets up PADIS 1982: TCP/IP 1993: internet connection 1998: ICANN 1996: hotmail 1998: google, paypal 1971: ARPANET has 17 nodes 1970 2000 2010 Africa Global -The Internet Society
- 18. 1980 20001990 THE HISTORY OF THE INTERNET 1971: ARPANET has 17 nodes 1989: AOL 1980: first ISP 1980: UN sets up PADIS 1982: TCP/IP 1993: internet connection 2001: first major internet connection to the continent 2003: skype & pirate bay 1970 2010 1990: email in 18 institutes 1991: WWW 1998: ICANN 1996: hotmail 1998: google, paypal Africa Global -The Internet Society 1988: first networking system in SA
- 19. 1980 2000 2010 THE HISTORY OF THE INTERNET Africa 1971: ARPANET has 17 nodes 1991: WWW 1980: UN sets up PADIS 1996: hotmail 1998: google, paypal 2001: first major internet connection to the continent 2003: skype & pirate bay 1970 Global 2005: AFRINIC to register and manage IPs 2005: reddit, youtube 1989: AOL 1980: first ISP 1982: TCP/IP 1993: internet connection 1990: email in 18 institutes 1990 1998: ICANN -The Internet Society 1988: first networking system in SA
- 20. 1980 2000 2010 THE HISTORY OF THE INTERNET 1971: ARPANET has 17 nodes 1991: WWW 1980: UN sets up PADIS 1996: hotmail 1998: google, paypal 2001: first major internet connection to the continent 2003: skype & pirate bay 1970 2005: AFRINIC 2005: reddit, youtube 1989: AOL 1980: first ISP 1982: TCP/IP 1993: internet connection 1990: email in 18 institutes 1990 1998: ICANN 2012: high speed network reaches 0.4% 2012: coursera 2011: snapchat Africa Global -The Internet Society 1988: first networking system in SA
- 22. -The Internet Society - Computer History Museum - many more 2000 20101980 1990 PRIVATE INTERNET USERS 1980 1993 1998 2001 2005 2011 2017 17%13%10.3%1.8%0.4%0.01% 49.6%31.5%15.7%8.6%3.6%0.2%Army network, educational institutes, commercial companies Not in Africa Africa Global
- 23. 2000 20101980 1990 PRIVATE INTERNET USERS 2005: sub saharan connections > 5% 1980 1993 1998 2001 2005 2011 2017 2005: first billion connected 17%13%10.3%1.8%0.4%0.01% 49.6%31.5%15.7%8.6%3.6%0.2%Army network, educational institutes, commercial companies Not in Africa Africa Global -The Internet Society - Computer History Museum - many more
- 24. PRIVATE INTERNET USERS IN % 0 25 50 75 100 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 Global Africa
- 25. INTERNET AND MOBILE SUBSCRIPTIONS IN % 0 25 50 75 100 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 [Mobile] Global [Mobile] Africa [Internet] Global [Internet] Africa
- 26. Mobile Subscriptions in % 0 25 50 75 100 1960 1964 1968 1972 1976 1980 1984 1988 1992 1996 2000 2004 2008 2012 2016 Africa Global http://cloudinary-res.cloudinary.com/ MOBILE FIRST?
- 27. MOBILE ONLY!
- 28. • Financial • Medical • Educational • Sharing Economy • Transportation LOCAL DEMAND • Weather • Agriculture • Entertainment • Social Media • Religious
- 29. - apptrace.com
- 30. - apptrace.com
- 31. - apptrace.com
- 32. APP EXAMPLES
- 33. APP EXAMPLES
- 34. Mobile phone based money transfer and financing service • Launched in 2007 by Vodafone and Vodacom • 2017 transactions: B6.8 kSh (~M60 €) • 10 monthly transactions / user • 19M active monthly users • 130,000 agents APP EXAMPLES
- 35. APP EXAMPLES
- 36. APP EXAMPLES
- 43. Connta an m-commerce platform, focused on emerging countries, with tools for easily running online stores from your mobile phone in the simplest way.
- 46. CHALLENGES
- 47. CHALLENGES
- 48. CHALLENGES
- 49. CHALLENGES
- 50. CHALLENGES
- 52. CHALLENGES
- 53. • Internet is not everywhere • Mobile only • Demand • Use • Distribution • Finance • Variety KEY TAKEAWAYS • Data is scarce • App store • Operating system • Devices • Images • Language • Symbols