27. Business
Profitability
Product Design
Process
Perception of
user need
Empathy for
users
Identification of
untapped user
needs
Proposed
product feature
Business
Opportunity
Production
Profitability
Final product
Features
Economy of
scale
Manufacturing
costs
Costs
Price for
consumers
Desirability
Sales
rate
Investment
Profit
Shareholder
satisfaction
R
R
R
31. Business
Profitability
Product Design
Process
Perception of
user need
Empathy for
users
Identification of
untapped user
needs
Proposed
product feature
Business
Opportunity
Production
Profitability
Final product
Features
Economy of
scale
Manufacturing
costs
Costs
Price for
consumers
Desirability
Sales
rate
Investment
Profit
Shareholder
satisfaction
R
R
R
46. DELIVER
INPUT OUTPUT
DISCOVER DEFINE DEVELOPDEVELOP
DESIGNING THE RIGHT THING DESIGNING THINGS RIGHT
RESEARCH SYNTHESIS IDEATION IMPLEMENTATION
PROBLEM PROBLEM DEFINITION
DESIGN BRIEF
SOLUTION
47. DELIVER
INPUT OUTPUT
DISCOVER DEFINE DEVELOPDEVELOP
DESIGNING THE RIGHT THING DESIGNING THINGS RIGHT
RESEARCH SYNTHESIS IDEATION IMPLEMENTATION
PROBLEM PROBLEM DEFINITION
DESIGN BRIEF
SOLUTION
51. Business
Profitability
Product Design
Process
Perception of
user need
Empathy for
users
Identification of
untapped user
needs
Proposed
product feature
Business
Opportunity
Production
Profitability
Final product
Features
Economy of
scale
Manufacturing
costs
Costs
Price for
consumers
Desirability
Sales
rate
Investment
Profit
Shareholder
satisfaction
R
R
R
60. Business
Profitability
Product Design
Process
Perception of
user need
Empathy for
users
Identification of
untapped user
needs
Proposed
product feature
Business
Opportunity
Production
Profitability
Final product
Features
Economy of
scale
Manufacturing
costs
Costs
Price for
consumers
Desirability
Sales
rate
Investment
Profit
Shareholder
satisfaction
R
R
R