The document discusses the integration of biomimicry in design and innovation, highlighting the challenges and opportunities within the industry. It outlines a structured approach to product design that incorporates user empathy and identifies untapped needs, while emphasizing the importance of collaboration and prototyping. Ultimately, the text calls for a blend of technical and biological insights to foster innovative solutions in business profitability and product development.

1. Plane sketch

2. Biomimicry Innovation Lab

3. Biomimicry Innovation Lab

4. Biom*
Toolkit
[always] Working
Document

5. Lack of uptake
in biom* within
industry

8. Make money

9. Make money
Human-centred
design

10. Make money
Human-centred
design
Environment

11. Make money
Human-centred
design
Environment
Technical Systems

12. A fusion of technologies
that is blurring the lines
between the physical,
digital, and biological
spheres.”
World Economic Forum

13. Technology
Problemresolutions
0%
20%
40%
60%
80%
100%
nm µm mm m km
Substance Structure Space Time Energy Information
Source: University of Bath
(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1664643/)

14. Biology
Problemresolutions
0%
20%
40%
60%
80%
100%
nm µm mm m km
Substance Structure Space Time Energy Information
Source: University of Bath
(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1664643/)

15. Technology
3%
55%
5%
19%
4%
14%
Biology
18%
6%
12%
25%
30%
9%
Substance
Structure
Space
Time
Energy
Information
nanometres (nm)
Source: University of Bath
(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1664643/)

16. Technology
70%
2%
4%
6%
19%
Biology
12%
9%
13%
23%
30%
14%
Substance
Structure
Space
Time
Energy
Information
micrometres (µm)
Source: University of Bath
(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1664643/)

17. Technology
1%
45%
7%
15%
7%
27%
Biology
27%
5%
14%
12%
28%
15%
Substance
Structure
Space
Time
Energy
Information
millimetres (mm)
Source: University of Bath
(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1664643/)

18. Technology
5%
17%
6%
34%
11%
27%
Biology
24%
8%
25%
15%
24%
4%
Substance
Structure
Space
Time
Energy
Information
metres (m)
Source: University of Bath
(https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1664643/)

19. Biomimicry as
mainstream
design

20. Luck or
design?

23. How we might
integrate
biomimetics
and design?

24. Network
analysis
Trade-off
analysis

25. Jobs-to-be-done
Framework

26. #1 Define

27. Business
Profitability
Product Design
Process
Perception of
user need
Empathy for
users
Identification of
untapped user
needs
Proposed
product feature
Business
Opportunity
Production
Profitability
Final product
Features
Economy of
scale
Manufacturing
costs
Costs
Price for
consumers
Desirability
Sales
rate
Investment
Profit
Shareholder
satisfaction
R
R
R

28. Blue Ocean
Strategy
Shift

29. #2 Locate

30. Gather items
and
information
needed to do
the job.

31. Business
Profitability
Product Design
Process
Perception of
user need
Empathy for
users
Identification of
untapped user
needs
Proposed
product feature
Business
Opportunity
Production
Profitability
Final product
Features
Economy of
scale
Manufacturing
costs
Costs
Price for
consumers
Desirability
Sales
rate
Investment
Profit
Shareholder
satisfaction
R
R
R

32. What about
borrowing
ideas from
your
competitors?

34. Patent search
(external)

36. Convergence

37. #3 Prepare

38. You build the
super team
(inc. life
sciences)

39. #4 Confirm

40. Innovation
Thesis

43. #5 Execute

44. A Design
Process

45. DELIVERDEFINE
INPUT OUTPUT
DISCOVER DEVELOPDEVELOP
DESIGNING THE RIGHT THING DESIGNING THINGS RIGHT
RESEARCH SYNTHESIS IDEATION IMPLEMENTATION
PROBLEM PROBLEM DEFINITION
DESIGN BRIEF
SOLUTION

46. DELIVER
INPUT OUTPUT
DISCOVER DEFINE DEVELOPDEVELOP
DESIGNING THE RIGHT THING DESIGNING THINGS RIGHT
RESEARCH SYNTHESIS IDEATION IMPLEMENTATION
PROBLEM PROBLEM DEFINITION
DESIGN BRIEF
SOLUTION

47. DELIVER
INPUT OUTPUT
DISCOVER DEFINE DEVELOPDEVELOP
DESIGNING THE RIGHT THING DESIGNING THINGS RIGHT
RESEARCH SYNTHESIS IDEATION IMPLEMENTATION
PROBLEM PROBLEM DEFINITION
DESIGN BRIEF
SOLUTION

48. Same problem
solved in a
completely
different way

49. Identify the
technical
problems as
trade-offs

50. Biological
Ontology
search
(inc. TRIZ)

51. Business
Profitability
Product Design
Process
Perception of
user need
Empathy for
users
Identification of
untapped user
needs
Proposed
product feature
Business
Opportunity
Production
Profitability
Final product
Features
Economy of
scale
Manufacturing
costs
Costs
Price for
consumers
Desirability
Sales
rate
Investment
Profit
Shareholder
satisfaction
R
R
R

52. List of relevant
biological
trade-offs
(hierarchical list)

53. Rapid
prototypes of
potential
solutions

54. #6 Monitor

56. #7 Modify

58. #8 Conclude

60. Business
Profitability
Product Design
Process
Perception of
user need
Empathy for
users
Identification of
untapped user
needs
Proposed
product feature
Business
Opportunity
Production
Profitability
Final product
Features
Economy of
scale
Manufacturing
costs
Costs
Price for
consumers
Desirability
Sales
rate
Investment
Profit
Shareholder
satisfaction
R
R
R

61. Points to
note:

62. Ensure that
there is an
enabler at
every stage of
the process…

63. and a
terminator
at each
node!

64. Conclusions

66. Ever
evolving

67. Ever
evolving
Understanding
the markets

68. Ever
evolving
Understanding
the markets
Be analytical
(creative
where we
need to be)

69. Richard James MacCowan
Founder + Managing Director
Biomimicry Innovation Lab
richard@bio-uk.org
www.bio-uk.org

70. Richard James MacCowan
Founder + Managing Director
Biomimicry Innovation Lab
richard@bio-uk.org
www.bio-uk.org