This case study examines David Neeleman, the founder and CEO of JetBlue Airlines. Some key points: 1) Neeleman appeals to travelers by offering amenities like satellite TV and electronic ticketing on newer planes. 2) JetBlue has achieved high customer satisfaction through its focus on service and technology. 3) Though still growing, JetBlue has been profitable through its low operating costs and efficient employees.

1. LOVELY PROFESSIONAL UNIVERSITY
HOMEWORK NO: 1
School of Business Administration: Q2
Department of Management
Name of the faculty member: Kriti Ahuja
Course No: MGN101
Course Title: Principles and Practices of Management
Class: BBA (Semester: 1) Section: Q3208
Batch: 2012

2. CASE STUDY:-
THE HANDS-ON CEO OF JETBLUE
BY
NARINDER KUSHWAHA
RQ3208 A22

3. ThE hAnDS-on CEo of
JETBlUE
INTRODUCTION OF COMPANY
foUnDEr iS DAviD nEElAmAn
 April 11, 2002 announcement of initial public
Offering
 JetBlue is a rather new company witch in order
to maintain safety uses old aircrafts.
 David Neeleman appeals to travelers with
electronic tickets and in-cabin satellite TV.
 JetBlue has achieved high customer satisfaction.
 It is very particular when to come to hiring
employees.
 The company is doing an extremely profitable
business.

4. PRODUCT AND SERVICE
Jet Blue has stepped up a great deal compared to
other airlines.
 David Neeleman is constantly in touch with the
technological Environment.
 Its innovation can be seen since:
 It has introduces live cable T.Vs separately
for every passenger.
 It uses 25-year old, factory fresh, state-of-the-art
A320s
 It uses 25-year old, factory fresh, state-of-the-art
A320s. Neeleman has fitted each with 162seats
versus the A320s 180-seat maximum parately for
every passenger

5. SWoT AnAlYSiS
STrEngThS
-Low operating cost
-strong brand
-efficient employees
-consumer satisfaction
-Effective use of technology
-Advertisement

6. WEAknESSES
-JetBlue has not been able to expand into
some of the major routes across the U.S.
-Not gained enough influence in the airline
industry.
-Increased costs of security, which the
airlines absorb doe to Terrorist activities.

7. opporTUniTiES
-Industry
-Technological Improvements in Airplane
design and maintenance.
-Increasing demand for air travel.
-Increasing use of the internet-online booking
and ticketing.
-Expanding in National and international
markets.

8. ThrEATS
-Security
-Increase in fuel price
-Strong Competition
-Union

9. rECommEnDATionS
 JetBlue needs to pursue a cost Leaders
Strategy
 Improve Fuel Hedge Opportunities
 Initiate international Alliance
 Introduce point to point service in
west market
ConClUSion
While JBLU has not done well so far in 2012,
there are five reasons why the stock can rally.
The bullish options activity, decline in oil prices,
large short interest, high insider ownership, and
U.S. focused business are all reasons to consider
JBLU.

10. BiBlogrAphY
Wikipedia,
Books.google.com
Question/Answer
QUS=In what way does Neeleman demonstrate an understanding of the human
resources approach to management?
Ans= Consumer satisfaction.
JetBlue is low price and all coach.
In the air blue offers the leather seats and satellite TV .David Neeleman has fitted
each with 162seats versus the A320s 180-seat maximum partly for every
passenger.
Qus=How else might Neeleman make use of management knowledge to improve
the chances of jetblue Airlines staying successful?
Ans=1>David Neeleman used new Technological Improvements in Airplane design
and maintenance.

11. 2>David Neeleman has increase demand for air travel.
3>-David Neeleman Increasing the internet-online booking and ticketing.
Qus=in your opinion, was cooperating with the Transportations security
Administration a sign of good or poor management? Explain your reasoning.
Ans=>in my opinion cooperating with the transportation security Administration
was a sign of good management because in this contract transport Security
Administration used their 5 million passenger itineraries information to study high
risk airline passenger. This study was titled Homeland Security. Airline Passenger
Risk Assessment. This system color code the airline passenger according to their
risk level. Hence making more comfort to passenger.