Narendra Murkumbi is the founder and managing director of Shree Renuka Sugars Limited, one of the largest sugar companies in India. He has a net worth of $490 million and was ranked #93 on India's richest list. Murkumbi co-founded Shree Renuka Sugars in 1998 and has transformed it into a fully integrated sugar and renewable energy company with revenues of over 2 billion through acquisitions and expanding operations. Under his leadership, Shree Renuka Sugars has become a major exporter of sugar and is building one of the largest sugar refineries in India.

1. SWEET SUCCESS
Mr. Narendra Murkumbi
Shree Renuka Sugars
Presented by –
1. PRN 20 Kirti Choukikar
2. PRN 22 Stuti Sangada

2. INTRODUCTION
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India's Richest Rank - #93
Net worth : $ 490 million
Age : 40
Alma Mater : Gogte Institution of Technology , Belgaum, Karnataka.
Indian Institute of Management, Ahmedabad. ( Batch of 1994)
Credentials :  He has rich experience in small-scale industry, the agriculture sector and the rural
economy
 Promoter of Murkumbi Bio agro Pvt. Ltd.
 Co-founder of Shree Renuka Sugars Limited and serves as its Managing Director.
 Mr. Murkumbis’ 46.87 per cent stake in SRS is worth about Rs 1,698 crore
 He served as Director of ICICI Bank Ltd. from January 20, 2006 to June 28, 2010.
 He served as a Director of ICICI Securities Ltd.
Awards & Recognition: Economic Times 2010 - Entrepreneur of the year
 TiE leadership award - TiE is non profit global network of entrepreneurs to foster
entrepreneurship and nurture.

3.  Industry
: Sugar
 Founder(s): Narendra Murkumbi & Vidya Murkumbi in 1998
 Head quarters: Belgum , Karnataka
 Revenue
: 2,239.80 Cr
 SRSL offered farmers to buy at least 500 SRS shares at Rs 10 each
 Since then, Murkumbi has turned the company into a fully integrated sugar maker
with power generation and refining capacities.
 It has also become a major merchant exporter of sugar and is setting up a 2,000
tonnes per day sugar refinery in Haldia — the largest in India — primarily for
exports.
 SRS attracted investors. Foreign investors, like Carlson Fund, have bought 12 per
cent of SRS and the company’s market cap is among the highest in the sector.
 As on September 30, 2009, the company had a cash reserve of Rs 491 crore,
 SRSL is one of the largest and fastest growing sugar company in India.

4. BUSINESS MODEL
Take over Sick Sugar Plants & turn them around
Leased Asset Base
Co – Power Generation
International Sugar Trading
Conceptualized Raw sugar Refining
Value to Farmers by Equity Stake
Elimination of middlemen

5. MANAGEMENT STYLE
Vision
Socially
Responsible
Small is not
Beautiful
Recognize
Talent
Think Big
Lead from
the Front
Innovative
Jugaad

6. Re -Writing Rules…Re- Inventing
Paradigms
“Way to do
Business is
very
important”
Core
Competencies
do not Hold
True
Jump to new
opportunitie
s
Scalability