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Valérie Sabatier  Vincent Mangematin Grenoble Ecole de Management www.nanoeconomics.eu Nanobiotechnologies :  disrupting the logic of the drug industry
Questions ,[object Object],[object Object]
The global value chain of the drug industry Market Fondamental  and applied  research Preclinical  studies Phase I and II Phase III Academia Biotechs Biopharmaceutical companies
The logic of the product Drug discovery One drug One large market
[object Object]
[object Object]
 
The scenario of continuity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Continuity: same technologies but more efficiency ,[object Object]
Continuity: the renewal of the toolbox Industry % Technology hardware & equipment 14,54 Pharmaceuticals & biotechnology 13,02 Chemicals 10,75 Electronic & electrical equipment 8,85 Automobiles & parts 6,7 Industrial engineering 5,18 Health care equipment & services 4,8 General industrials 4,17 Software & computer services 3,41 Others 28,58
 
Scenario of rupture ,[object Object],[object Object],[object Object],[object Object]
Scenario of rupture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scenario of rupture
Apple with the Iphone ,[object Object],[object Object],[object Object]
The beginning
Emerging ways to do business  ,[object Object],[object Object],[object Object],General Electric, Siemens, IBM, HP, Apple, Google, Bouygues,  etc.
The logic of the  service Drug discovery 4 P Medecine (rupture) Predictive  Personalized Preventive Participatory New  markets One drug One large market
How can the rupture happen?  Technological  innovations  with new value  propositions The entry of large  diversifying companies  from other industries A new value chain New types of networks
Conclusion  ,[object Object],[object Object],[object Object]
Thank you for your attention ,[object Object],[object Object],[object Object]

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Nanobiomed 2011 Sabatier Mangematin Public

  • 1. Valérie Sabatier Vincent Mangematin Grenoble Ecole de Management www.nanoeconomics.eu Nanobiotechnologies : disrupting the logic of the drug industry
  • 2.
  • 3. The global value chain of the drug industry Market Fondamental and applied research Preclinical studies Phase I and II Phase III Academia Biotechs Biopharmaceutical companies
  • 4. The logic of the product Drug discovery One drug One large market
  • 5.
  • 6.
  • 7.  
  • 8.
  • 9.
  • 10. Continuity: the renewal of the toolbox Industry % Technology hardware & equipment 14,54 Pharmaceuticals & biotechnology 13,02 Chemicals 10,75 Electronic & electrical equipment 8,85 Automobiles & parts 6,7 Industrial engineering 5,18 Health care equipment & services 4,8 General industrials 4,17 Software & computer services 3,41 Others 28,58
  • 11.  
  • 12.
  • 13.
  • 15.
  • 17.
  • 18. The logic of the service Drug discovery 4 P Medecine (rupture) Predictive Personalized Preventive Participatory New markets One drug One large market
  • 19. How can the rupture happen? Technological innovations with new value propositions The entry of large diversifying companies from other industries A new value chain New types of networks
  • 20.
  • 21.