This document summarizes a market research project conducted by students to help the Pasadena chapter of NAMI (National Alliance on Mental Illness) improve awareness of mental illness. The research included developing and distributing a survey to 50 residents of the San Gabriel Valley. Key findings were that most respondents knew someone with a mental illness but felt lacking in knowledge. Respondents associated stigma with mental illness and were unsure how to help those suffering. Few were familiar with NAMI. Most acquired information online and wanted basic facts on symptoms and treatment. Respondents saw the biggest unmet needs as treatment costs, education, and support groups. The researchers concluded NAMI could help by improving their online and printed resources and building referral networks.