Didier Stricker Mobile: +49-176-1234567 didierstricker@gmail.com German Research Center for Artificial Intelligence (DFKI) www.dfki.de Thank you for your interest!

1. Didier Stricker
Constantin Thiopoulos
German Research Center of Artificial Intelligence
DFKI

2. Mission
Market leader in B2C
apparel market places Provide an innovative
through the use of business model that
advanced technologies attracts both designers
enabling virtual try-on and buyers
and customised clothing

3. Mass Customisation
To Succeed with Mass Customised Clothing and
Apparel Products:
 Empower Your Customers With Design Assistance
 Focus On Fit Before Style
 Create A Concise And Simple Configurator
(Forrester Research, July 5, 2011 - It's Time For Mass-Customized Clothing And Apparel Products -
Product Strategists Must Overcome Three Challenges To Succeed
http://www.forrester.com/rb/Research/time_for_mass-
customized_clothing_and_apparel_products/q/id/59006/t/2)

4. Market trends
 Google launches http://blink.boutiques.com/
 Amazon buys http://www.zappos.com/ and
buyvip.com
 eBay launches lookbook for fashion

5. Technology trends
 13 Mio. Kinect already available
 Competitor offer products as well, e.g.
Xtion!
 3D graphics for web is now available
(special download, drivers or Java are not required!)

6. DFKI Technology 1: 3D body scanning @ home
 Low cost 3D scanning solution
for small shops and even at
home!
 Full 3D body-scanning with a single
Time of Flight (ToF) or Kinect camera
 Automatic extraction of body measures
out of the 3D model
 3D shape and appearance (colored 3D
model) of the customer!
 3D scanning with a single
camera is a unique technology

7. DFKI Technology 2: online configurator -
generating virtual clothes from designs
 The user chooses a given
design and interactively
configure and personalize it
 Size adjustment
 Color and pattern
 2D and 3D viewer for interactive design
(configuration) and sizing of the clothes

8. DFKI Technology 3: Virtual try-on
 Shopping experience and style selection
 Real-time visualization of clothes onto the
body
 Natural interaction with the mirror for
choosing the cloth out of the catalogue
 Saving of snapshots of the prefered
clothes – link to social networks, or send
the image per mail
 Online purchase with the correct
(measured!) size and personal design

9. Market place
Designer
evaluation
Designer delivers to
the customer
Body measures to designer
Place order(s)
Exchange on-line with friends
Virtual try-on, selected items in virtual wardrobe
3D TOF body scanner extracts body measures
The configurator generates virtual clothes
Designer imports desings, exported from a CAD system

10. Business model
 World-wide market place
 Revenue sharing with Designers
 Virtual wardrobe can be shared on-line with
friends and over mobile app
 Body scan enables full customisation and
exact try-on
 Evaluation of performance of designers

11. Benefits
 Anyone can be a designer
 Designers need to produce clothes AFTER
they have been ordered
 Possibility of highy customisable clothes
 The user can select an item after exact try-on
 Management of virtual wardrobe
 Anywhere-anywhen try-on (web&mobile)
 No need for retail
 Low return rates
 Second opinion by friends

12. Monetisation
 Revenue sharing with designers: 70%
designer, 30% market place
 Revenue sharing with ASP design
systems
 Advertisement: Presentation of new
collections
 Fashion trend reports

13. Market Size
Online retail sale (Forrester)
 US: 2010 $172.9 Billion, 2014 $248,7
Billion
 EU: 2010 $93 Billion, 2014 $156 Billion
 Computer, apparel and consumer
electronics 44% in 2010, 53% in 2014

14. Main Competitors
 http://fits.me/ size has to be given by the
user, shirt shown on a virtual model
 http://www.zugara.com/augmented-
reality/e-commerce no body scan, not
exact fitting

15. Other competitors
 Customization, personalization und
online design:
 http://www.blanklabel.com/
 http://www.fashionplaytes.com/
 http://www.jhilburn.com/
 http://vastrm.com/
 http://www.youtailor.eu
 http://www.hemdwerk.com

16. Competive Advantages
Body Virtual social customised Market
scan try-on place
fitsme no no no yes no
zugara no yes yes no no
mywardrobe yes yes yes yes yes

17. Marketing Strategy
 Involve designers to create content
 Quality control of designers
 Promote to users through social
networks
 Consider kinnect app store
 Provide support and designers
evaluation

18. State of development
 Body scan technology:
 3D body scanning with Kinect is available
 Virtual try-on
 2D overlay available
 3D virtual try-on is under-development
 Generation of virtual clothes from designs
 Partial solution for simple patterns
 Re-design of the user-interface and re-definition
of user requirement for online use is necessary!

19. Contact
Constantin Thiopoulos
Mobile: +49-163-4828591
constantinthiopoulos@gmail.com