The document outlines a marketing plan to promote Abodh Mktg in the Manyatha, Nagavara, and Hennur areas of Bengaluru. The plan includes hoardings, banners, a mobile marketing van, surveys of nearby areas, a focus on Manyatha which lacks large companies, discussions with building owners to post banners, customer referrals, promotions at a local petrol bunk, email marketing to local companies, data collection, analysis of competitors, and strengthening of the sales team. The goal is to regularly promote the business in the area through local advertising and outreach over at least a 6 month period.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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Sustainability: Balancing the Environment, Equity & Economy
My views to promote abodh sales
1. MY VIEWS TO PROMOTE ABODH MKTG
1.Hoarding very very important (This will promote our business in regular
interval)6Month
a) Near Manyatha Tech Park Outside Food stall
b)Opposite Manyatha Tech park Gate .
c) Near Hebbal Flyover .
d)Near Hennur Signal
e)While Coming from International Airport .
2.Banners near Manyatha ,
a) Near Manyata Tech park Outside Food stall.
b)Opposite Manyata Gate.
3.Mobile van (On trial for 15 Days ) Then continued upon Response
a) Opposite Manyata Tech park.
b) Near Esteem Mall
c)International Airport Road .
d)Near Nagavara Signal.
e)Jakkur Area.
f)Bel circle Mathikere
g)Dollars Colony Sanjaynager
h)Hennur Signal
4.Survey already done To my Best From Nearby Adodh , Nearer Area
Manyatha nearby , Nagavara & Hennur
2. 5.Main Focus to be given on Manyatha As no Big company's Except Some
small company's where Salary slab is Not up to the mark .
6.Iam already in Talking terms with Building owners nearby To put our
Banners .
7.Reference From Existing Customers .
8.Standies In Indian Oil Petrol Bunk For Monthly Basic Already in
Conversation.
9.Emailer For IBM , Infosys , Accenture ,Timken , Wipro & Thomson Reuters .
10.Along with Branding Data collection .
11.Data's From RTO .
12.Data's From Rotary & lions Club .
13.Competators Analysis Done in Basic .
14.Sales Team to be strengthened & Trained .