INNOVATION... what is it? Actually ... MATERIAL, TECHNOLOGY, PRODUCT, PROCESS? Starting from a short flashback on the past ages, I think nowaday we must focus on PEOPLE and what the best DESIGN (THINKING, MAKING, ...) could develope. So DESIGN today is SHARING and SHARING TODAY is INNOVATION. SHARING maybe was used so much by our grand grand parents... so REPEAT OURSELVES and INNOVATE

1. my TRAVEL
through
INNOVATION
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THE GOOSE HOLLOW INN
PORTLAND - OREGON – USA
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Alessio Cuccu
Traveller & amateur photographer
Design & architecture passionate
Material engineer
TWITTER - @AlessioCuccu

2. WORLD
talks about and trust so much
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3. WHAT is
INNOVATION
ACTUALLY ?
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4. PROCESS
INNOVATION?Presentation Copyright© 2015 Alessio Cuccu. All Rights Reserved. These slides may not be used or distributed without written permission of Alessio Cuccu
THE ICE CUTTER in GINZA
TOKYO – JAPAN
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5. PRODUCT
INNOVATION?
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PIGS TOOTHBRUSH, maybe @ - K2013 FAIR
DUSSELDORF - GERMANY
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AHA HA HA JOKES & NOVELTIES
EDIMBURGH - SCOTLAND
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“CRASH of CAPITALISM is INEVITABLE”
Alexander Kosolapov painting
Cà Foscari University –VENICE - ITALY
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8. And thousands years ago
does INNOVATION
exist ?
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NECROPOLI MONTESSU
VILLAPERUCCIO -SARDINIA - ITALY
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10. PEOPLE
CHANGING place to live
from a NATURAL “grotta”
to a HUMAN built place
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11. STONE AGE
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NURAGICVILLAGE - UNESCO HERITAGE
BARUMINI – SARDINIA - ITALY
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DESIGNWEEK 2011
MILAN – ITALY
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13. THE PAST IS THE KEY TO THE FUTURE
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SCULPTURE STONE
EDIMBURGH – SCOTLAND
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14. THE METALAGES
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MARCO AURELIO EQUESTRIAN STATUE
ROME - ITALY
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15. COPPER
BRASS
IRON
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16. So, ancient eras are commonly related to
MATERIALS
which seem to lead
INNOVATION
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17. GUN POWDER
FIREWORKS
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ADRITATIC SEA FIREWORKS
ROSOLINA MARE – ITALY
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18. GLASS
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NOTRE DAME
PARIS – FRANCE
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19. In the 1800-2000 years we talk more about
INDUSTRIAL REVOLUTION
&
ENERGY
than
MATERIAL's AGES
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CLOSED COAL MINE –
CARBONIA SARDINIA – ITALY
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COAL

21. LIGHT POWER
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HECETA HEAD LIGHTHOUSE
CAPE COVE – OREGON USA-
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22. but
“OLD” MATERIAL
are still with
us
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TRANSATLANTIC DEPARTURES
SANTANDER – SPAIN
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STONE

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QUEEN MARY'S BATH HOUSE
EDIMBURGH – SCOTLAND
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IRON

25. Still with us in
NEW
WAYS
&
SHPAPES
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BBK – BRONZE STATUE
BILBAO – SPAIN
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BRASS

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BOSCO di SAN FRANCESCO
ASSISI – ITALY
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COPPER

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FORTH BRIDGE –
NORTH QUEENSFERRY – SCOTLAND
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IRON

29. POLYMER
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RICHARD SERRA ART
BASEL – SWITZERLAND
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IRON

30. Still with us together with
NEW
MATERIAL
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THE NEW CONTEMPORARY ART MUSEUM
NYC – USA
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ALUMINIUM

32. CONCRETE
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VITRA CAMPUS –
WEIL am Rhein – GERMANY
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33. STRUCTURAL GLASS
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APPLE STORE
NYC – USA
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34. POLYMERS
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INSIDETHE ELEVATOR @ N.G. HAYEK CENTER – SWATCH GROUP
GINZA –TOKYO - JAPAN
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35. and
NEW
ENERGIES
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36. OIL
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OIL RAFFINERY
SARDINIA - ITALY
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37. FUEL
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FUEL STATION
GALLIERA – BOLOGNA - ITALY
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38. GAS
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GAS SUPPLIER
TEULADA-SARDINIA-ITALY
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39. and
GREEN
ENERGIES
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NIAGARA FALLS
NIAGARA CITY –TORONTO - CANADA
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Le GALLERIE
TRENTO-ITALY
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WATER MILL
BORGHETTO SUL MINCIO –VERONA -ITALY
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TREES shaped by the wind
ARBOREA – SARDINIA – ITALY
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44. Le GALLERIE
TRENTO-ITALY
alessio cuccu - 2013
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WINDTURBINE
SARDINIA - ITALY
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WINDTURBINES INTHE SEA
HOLLESUND BRIDGE – MALMOE - SWEDEN
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SUNSET
FONTANAMARE – IGLESIAS - ITALY
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Le GALLERIE
TRENTO-ITALY
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BO01
MALMOE - SWEDEN
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SOLAR POWER PLANT
DELTA DEL PO – ROVIGO - ITALY
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SOLAR POWER PLANT
EMILIA ROMAGNA - ITALY
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52. WEEAT
so much ENERGY
Not only
for breakfast
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53. ELECTRIC POWER
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PICCADILLY CIRCUS
LONDON - UK
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54. ELECTRIC POWER
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TIME SQUARE
NYC - USA
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55. ELECTRIC POWER
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TIME SQUARE - NYC
GINZA
TOKYO - JAPAN
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FRANCE PAVILLION
ARCHITECTURE BIENNALE – I GIARDINI
VENICE- ITALY
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Till now
I showed you
MORE...

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DESIGN MUSEUM EXHIBITION
LONDON - UK
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59. Who are
WE
MISSING?
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YONGE & DUNDAS St.
TORONTO - CANADA
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PEOPLE!

61. FOCUS on PEOPLE
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PROCESS ?
PRODUCT ?
INNOVATION

62. PEOPLE DRIVEN INNOVATION
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NeoRealismo – la nuova immagine in Italia 1932-1960
CENTRO INTERNAZIONALE SCAVI SCALIGERI
VERONA - ITALY
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63. PEOPLE MOVE
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BIXI – PUBLIC BICYCLE RENT
TORONTO - CANADA
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NO PEOPLE

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GIRLS CYCLING & BICYCLE
COPENHAGEN . DENMARK
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PEOPLE ACT

66. IDEAS
PRODUCTS
EARLY ADOPTERS
EXPERIENCE
disruption
INNOVATION
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CONCEPT IDEA

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PRODUCT
INNOVATION
SHOWED
NOT USED

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TWIZY RENAULT – FUORISALONE
MILANO – ITALY
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EARLY ADOPTER

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PRODUCT
INNOVATION
OWNED
USED
EARLY ADOPTERS

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AUTOSHARE
TORONTO-CANADA
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PEOPLE
NEW BEHAVIOUR
SHARED
NOT OWNED
MANY PEOPLE

73. PEOPLE LOOK for
SHARING FUN
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SUGAR BEACH
TORONTO - CANADA
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75. PEOPLE LOOK TO
MEET TOGETHER
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THE SERPENTINE – arch. SOU FUJIMOTO
LONDON - UK
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77. PEOPLE LOOK TO
PLAY TOGETHER
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LANDSCHAFTSPARK – INDUSTRIAL HERITAGE
DUISBURG-GERMANY
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ARCHITECTURE BIENNALE
VENICE - ITALY
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80. REPEAT,
and
INNOVATE
again
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100% DESIGN - EARLS COURT
LONDON - UK
alessio cuccu 2009