The document discusses font and color choices for an ancillary planning project. It lists several fonts including IMPACT, CALIBRI, ADOBE GOTHIC STD B, ARIAL, ARABIC TYPESETTING, and BOOK ANTIQUA. It notes that fonts define the style and size of text and can indicate the context of what is written. Examples are given of how different fonts can change the perception of modern vs old English. The document also states that gold, black and white colors will be used to maintain synergy from a previous pitch. Layout and design ideas were taken from album covers to represent going through trials while clearly showing the artist.