This document outlines Sanna Toivanen's roadmapping story from early rehearsals in 1998 to emphasizing customer needs and business benefits in 2013. It provides tips for effective roadmapping such as prioritizing based on business units, benchmarking solutions, finding user motivation, and designing individual experiences focused on business benefits. Contact information is provided at the end.

1. MY ROADMAP STORY
Sanna Toivanen

2. FIRST ROADMAPPING
REHEARSALS IN HOBBY
HALL AROUND 1998

3. HARD PRIORIZATION
WITH BUSINESS UNITS
WITH CUSTOMIZED ERP
2007

4. FOCUS ON BUILDING
NEW 2009

5. BENCHMARKING
SOLUTIONS

6. EYE OPENING
STUDIES 2012

7. EMPHASIZING
CUSTOMERS AND
REALIZING BUSINESS
BENEFITS 2013

8. YOU DONT NEED TO
OWN IT

9. IT DOES NOT HAVE TO
BE FANCY

10. IT JUST HAVE
TO FILL USERS
NEEDS

11. FIND THEIR MOTIVATION

12. WHAT IS THEIR
”JOB TO BE DONE”

13. WHAT THEY ARE
DREAMING OF

14. HOW THEY SEE
THE FUTURE

15. DESIGN INDIVIDUAL EXPERIENCES

16. FOCUS YOUR TARGETS
BASED ON BUSINESS BENEFIT

17. Contact information:
sanna.toivanen@kesko.fi
All images in this presentation taken by Ryan Mc Guire
http://www.gratisography.com/