Convert your customers into brand advocates nad have them grow your business using the power of word of mouth marketing.
People trust recommendations from family and friends than they do traditional advertising and that is why referral marketing is a great strategy to grow your business.
Get more traffic, sales, and conversions using referral marketing.
Watch presentation to learn how referral marketing will grow your business.
Connecting the Dots Between Twitter & The SalePerficient
How should you measure all those tweets, shares, posts and comments? How do they related to business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. A few examples of companies successfully using social media for business goals and how they measured success is discussed. As well as how business ROI can be measured and achieved with social media.
How Ranking Algorithms change your lifestyle. Lecture for bicocca universityMarcello Borzi
A brief description based on edi parisier work "the filter bubble" .
Lets starts with a description of common ranking algorithms, for google and jobrap and then focus on the great edi parisier work.
Purchasing Fame & The Cost of Virality rachelguergis
This document discusses how fame and virality can be purchased online through corporate marketing campaigns. It references how corporations, not individuals, were primarily responsible for the viral success of videos like the Harlem Shake. It also notes how marketers can create fictional personas and content that go viral without representing real people. Sources are provided that discuss viral marketing strategies and the psychological factors that cause online content to spread widely.
Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line.
Not Just for Consumers. Leverage the B2B Social Web.
Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm.
Sarah Worsham, Web Strategist & CEO for Sazbean Consulting, presents reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.
The Shift Has Hit The Fan - Social Media Marketing - SHRM AtlantaMichael Hanson
This document discusses the shift that has occurred in recruiting and talent acquisition due to new technologies and social media. It addresses how recruiting has transformed from job boards and classifieds to utilizing sources like LinkedIn, Facebook, and referrals. Additionally, the shift has changed organizational structures and required companies to engage candidates through social platforms rather than just pushing information. The recruitment process has become more social and networked as digital technologies have connected talent communities in new ways.
The document provides an overview of using Twitter for business purposes. It discusses why companies should use Twitter, including for branding, reputation management, customer service, and leads/sales. It then covers getting started on Twitter, such as creating a profile and finding people to follow. The document also discusses more advanced Twitter features like hashtags and lists. It provides examples of effective business uses of Twitter and reviews tools for Twitter management and metrics. The goal is to help businesses understand how to effectively use Twitter.
Convert your customers into brand advocates nad have them grow your business using the power of word of mouth marketing.
People trust recommendations from family and friends than they do traditional advertising and that is why referral marketing is a great strategy to grow your business.
Get more traffic, sales, and conversions using referral marketing.
Watch presentation to learn how referral marketing will grow your business.
Connecting the Dots Between Twitter & The SalePerficient
How should you measure all those tweets, shares, posts and comments? How do they related to business goals? While measurement of social media is evolving, some companies have had success in connecting the dots between their social media and business strategies. A few examples of companies successfully using social media for business goals and how they measured success is discussed. As well as how business ROI can be measured and achieved with social media.
How Ranking Algorithms change your lifestyle. Lecture for bicocca universityMarcello Borzi
A brief description based on edi parisier work "the filter bubble" .
Lets starts with a description of common ranking algorithms, for google and jobrap and then focus on the great edi parisier work.
Purchasing Fame & The Cost of Virality rachelguergis
This document discusses how fame and virality can be purchased online through corporate marketing campaigns. It references how corporations, not individuals, were primarily responsible for the viral success of videos like the Harlem Shake. It also notes how marketers can create fictional personas and content that go viral without representing real people. Sources are provided that discuss viral marketing strategies and the psychological factors that cause online content to spread widely.
Many business websites are little more than brochures online. Businesses have websites because they feel they have to, but a business website can be a powerful lead and sales generator. We’re going to talk about some Quick Fixes that you can use to improve your website right away, and then we’ll go through some simple analytical techniques that you can use to find what needs fixing, and determine which fixes will have the most impact on your bottom line.
Not Just for Consumers. Leverage the B2B Social Web.
Most case studies and news about social media revolves around companies reaching out to consumers (B2C), but using the social web can be especially effective for B2B companies where longer sales cycles and customer relationships are the norm.
Sarah Worsham, Web Strategist & CEO for Sazbean Consulting, presents reasons B2B companies should use the social web along with examples of B2B companies who are doing it right.
The Shift Has Hit The Fan - Social Media Marketing - SHRM AtlantaMichael Hanson
This document discusses the shift that has occurred in recruiting and talent acquisition due to new technologies and social media. It addresses how recruiting has transformed from job boards and classifieds to utilizing sources like LinkedIn, Facebook, and referrals. Additionally, the shift has changed organizational structures and required companies to engage candidates through social platforms rather than just pushing information. The recruitment process has become more social and networked as digital technologies have connected talent communities in new ways.
The document provides an overview of using Twitter for business purposes. It discusses why companies should use Twitter, including for branding, reputation management, customer service, and leads/sales. It then covers getting started on Twitter, such as creating a profile and finding people to follow. The document also discusses more advanced Twitter features like hashtags and lists. It provides examples of effective business uses of Twitter and reviews tools for Twitter management and metrics. The goal is to help businesses understand how to effectively use Twitter.
Using Google Analytics to Measure Social Media SuccessPerficient
Now that you’re using social media, do you know whether or not it’s working for your business? Wondering what all those numbers mean in Google Analytics? Learn the basics of measuring social media success with Google Analytics in this presentation by Sarah Worsham, CEO & Web Strategist from Sazbean Consulting.
Aaron Friedman - Multi Channel Coordination Within Inbound Marketing - Kahena...Kahena Digital Marketing
This document summarizes Aaron Friedman's presentation on multi-channel coordination within inbound marketing. He discusses the challenges of getting different departments like IT, legal, and branding teams aligned on marketing strategies. Friedman argues for more collaboration between teams using tools like Google Docs. He also stresses the importance of understanding each department's goals and building SEO into overall content strategies. The presentation ends by proposing an integrated marketing strategy that coordinates efforts between various teams like marketing, creative, PR, and SEO to improve results.
Online marketing and 2010 Elections in CalgaryAlex Zagoumenov
Alex Zagoumenov, director of digital communications for Barb Higgins campaign shares processes, tools, tips, lessons. Overview of how different online marketing tactics were brought together in a municipal political campaign.
Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...Aaron Friedman
This document contains the presentation slides from Aaron Friedman's talk on multi-channel coordination within inbound marketing. The slides discuss the challenges of getting different departments like IT, legal, and branding teams aligned on marketing strategies. Friedman argues that an integrated approach is needed where SEO professionals collaborate with other teams to build content that drives the right kind of traffic. He provides suggestions for getting other teams on board, such as using tools like Google Docs for transparency, addressing other teams' priorities, and creating a unified marketing strategy.
Facebook pages allow businesses to connect with more potential customers as pages can be viewed by anyone online whether logged into Facebook or not and are searchable on Google, unlike personal profiles only visible to friends or groups only visible within Facebook. The document provides contact information for Ira S Wolfe and his company Social Media Architects of Delmarva that specializes in social media marketing and connecting businesses online.
Crafting a Successful Social Media StrategyPerficient
Using social media is not the same as having a strategy to use them effectively for your business. Learn how to find your potential customers online, leverage the influencers in your network, and funnel traffic to your website for sales and leads
Credit rating agencies assess the creditworthiness of individuals, corporations, and countries by assigning ratings based on their history of borrowing and repayment. The top three agencies are Moody's, Standard & Poor's, and Fitch. Ratings range from AAA (highest quality) to D (default). They are used by bond issuers, governments, and investors to determine risk and pricing. However, agencies have faced criticism for slow downgrades, cozy relationships with clients, and errors in rating structured products.
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
This document provides tips for getting more engagement from content published on SlideShare. It recommends beginning with a clear content marketing strategy that identifies target audiences. Content should be optimized for SlideShare by using compelling visuals, headlines, and calls to action. Analytics and search engine optimization techniques can help increase views and shares. SlideShare features like lead generation and access settings help maximize results.
This document provides tips to avoid common mistakes in PowerPoint presentation design. It identifies the top 5 mistakes as including putting too much information on slides, not using enough visuals, using poor quality or unreadable visuals, having messy slides with poor spacing and alignment, and not properly preparing and practicing the presentation. The document encourages presenters to use fewer words per slide, high quality images and charts, consistent formatting, and to spend significant time crafting an engaging narrative and rehearsing their presentation. It emphasizes that an attractive design is not as important as being an effective storyteller.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
Using Google Analytics to Measure Social Media SuccessPerficient
Now that you’re using social media, do you know whether or not it’s working for your business? Wondering what all those numbers mean in Google Analytics? Learn the basics of measuring social media success with Google Analytics in this presentation by Sarah Worsham, CEO & Web Strategist from Sazbean Consulting.
Aaron Friedman - Multi Channel Coordination Within Inbound Marketing - Kahena...Kahena Digital Marketing
This document summarizes Aaron Friedman's presentation on multi-channel coordination within inbound marketing. He discusses the challenges of getting different departments like IT, legal, and branding teams aligned on marketing strategies. Friedman argues for more collaboration between teams using tools like Google Docs. He also stresses the importance of understanding each department's goals and building SEO into overall content strategies. The presentation ends by proposing an integrated marketing strategy that coordinates efforts between various teams like marketing, creative, PR, and SEO to improve results.
Online marketing and 2010 Elections in CalgaryAlex Zagoumenov
Alex Zagoumenov, director of digital communications for Barb Higgins campaign shares processes, tools, tips, lessons. Overview of how different online marketing tactics were brought together in a municipal political campaign.
Multi channel coordination within inbound marketing - kahenacon 2013 - aaron ...Aaron Friedman
This document contains the presentation slides from Aaron Friedman's talk on multi-channel coordination within inbound marketing. The slides discuss the challenges of getting different departments like IT, legal, and branding teams aligned on marketing strategies. Friedman argues that an integrated approach is needed where SEO professionals collaborate with other teams to build content that drives the right kind of traffic. He provides suggestions for getting other teams on board, such as using tools like Google Docs for transparency, addressing other teams' priorities, and creating a unified marketing strategy.
Facebook pages allow businesses to connect with more potential customers as pages can be viewed by anyone online whether logged into Facebook or not and are searchable on Google, unlike personal profiles only visible to friends or groups only visible within Facebook. The document provides contact information for Ira S Wolfe and his company Social Media Architects of Delmarva that specializes in social media marketing and connecting businesses online.
Crafting a Successful Social Media StrategyPerficient
Using social media is not the same as having a strategy to use them effectively for your business. Learn how to find your potential customers online, leverage the influencers in your network, and funnel traffic to your website for sales and leads
Credit rating agencies assess the creditworthiness of individuals, corporations, and countries by assigning ratings based on their history of borrowing and repayment. The top three agencies are Moody's, Standard & Poor's, and Fitch. Ratings range from AAA (highest quality) to D (default). They are used by bond issuers, governments, and investors to determine risk and pricing. However, agencies have faced criticism for slow downgrades, cozy relationships with clients, and errors in rating structured products.
No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.
SlideShare now has a player specifically designed for infographics. Upload your infographics now and see them take off! Need advice on creating infographics? This presentation includes tips for producing stand-out infographics. Read more about the new SlideShare infographics player here: http://wp.me/p24NNG-2ay
This infographic was designed by Column Five: http://columnfivemedia.com/
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
This document provides tips for getting more engagement from content published on SlideShare. It recommends beginning with a clear content marketing strategy that identifies target audiences. Content should be optimized for SlideShare by using compelling visuals, headlines, and calls to action. Analytics and search engine optimization techniques can help increase views and shares. SlideShare features like lead generation and access settings help maximize results.
This document provides tips to avoid common mistakes in PowerPoint presentation design. It identifies the top 5 mistakes as including putting too much information on slides, not using enough visuals, using poor quality or unreadable visuals, having messy slides with poor spacing and alignment, and not properly preparing and practicing the presentation. The document encourages presenters to use fewer words per slide, high quality images and charts, consistent formatting, and to spend significant time crafting an engaging narrative and rehearsing their presentation. It emphasizes that an attractive design is not as important as being an effective storyteller.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Learnings from Successful Jobs SearchersBruce Bennett
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.