Digital Marketing Portfolio - Hansraj College

1. YASHVARDHAN AGNIHOTRI
Enrollment No. - HRC/DM/331
Hello my name is Yash Vardhan and I am currently doing
my Digital Marketing Course from Hansraj College. I have
created a website named “schezwanation”, please do visit
the link and check it out.
My Website – www.schezwanation.in
Also Visit my Facebook, Instagram, LinkedIn, Twitter &
YouTube Channel.
Contact No. -
+918368694677
Email –
yash4096b@gmail.com
(Hansraj College Of Digital Marketing)

2. CONTENT TITLES
 Covered Topics Of My Course
 Overview Of My Website
 Social Media Presence
 Apps & Tools Used
 Current Progress
 Certifications

3. TOPICS COVERED YET
 WEBSITE DESIGNING (WORDPRESS)
 BLOGGING
 LOGO CREATION
 EMAIL MARKETING
 CONTENT MARKETING
 SEARCH ENGINE MARKETING
 GOOGLE ADS MARKETING
 LEAD GENERATION
 SOCIAL MEDIA MARKETING
 ONLINE REPUTATION MANAGEMENT
 GOOGLE ADSENSE
 AFFILIATE MARKETING
 MOBILE MARKETING
 REMARKETING
 E COMMERCE MARKETING
 GOOGLE ANALYTICS
 APP MARKETING
 VIDEO MARKETING
 FUNNEL MARKETING

4. ABOUT MY WEBSITE AND
CONTENT
PLEASE VISIT MY WEBSITE www.schezwanation.in
SCHEZWANATION IS A FOOD BLOG & RECIPES WEBSITE PROVIDES WITH
VARIETIES OF FOOD RECIPES FROM DIFFERENT PLACES AROUND THE WORLD
AND INDIA. THE CONTENT OF THE WEBSITE IS WRITTEN BY ME ONLY “NO
PLAGIARISM IN CONTENT”. TO KNOW MORE PLEASE VISIT MY WEBSITE AND
CHECK IT OUT.
COMPANY LOGO WEBSITE LOGO MOST USED IMAGES

5. WEBSITE DESKTOP VIEW

6. WEBSITE MOBILE VIEW
Mobile Marketing is more common &
widely used marketing platform in the
world in today’s generation.
More Websites are mobile friendly now.

7. SOCIAL MEDIA PLATFORMS
 FACEBOOK PAGE
 TWITTER PAGE
 INSTAGRAM PAGE
 YOUTUBE CHANNEL
 LINKEDIN PAGE
 TUMBLR PAGE

8. FACEBOOK PAGE VIEW

9. TWITTER PAGE VIEW

10. INSTAGRAM PAGE VIEW

11. YOUTUBE CHANNEL VIEW

12. LINKEDIN COMPANY PAGE VIEW

13. TUMBLR PAGE VIEW

14. APPS AND TOOLS USED TILL NOW
 WEBSITE CREATER - WORDPRESS
 LOGO CREATER – CANVA, WIX, PISCART, FREELOGOSERVICES
 HEADLINE ANALYSER – COSCHEDULE.COM, CLITCHFINDER.COM
 PLAGRASIM CHECK TOOL – COPYSCAPE.COM, DUSTBALL.COM
 CONTENT SPINNING – SPINBOT.COM
 GOOGLE ALERTS (CONTENT DETECTION TOOL)
 WEBSITE METRICS – ALEXA, SEMRUSH, TOOLS.PINGDOM
 SENTENCE ERROR CHECK TOOL – GRAMMERLY
 EMAIL MARKETING – SEND PULSE, MAILCHIMP, GET RESPONSE
 E COMMERCE MARKETING – WOOCOMMERCE, OPENCART
 SEARCH ENGINE OPTIMISATION (SEO) – YOASTSEO, SMALLSEOTOOLS.COM
 GOOGLE ADWORDS
 OFF PAGE SEO – DIRECTORY SUBMISSION, DOMAIN AUTHORITY CHECKER, GUEST BLOGGING,
 ARTICLE SUBMISSION, SOCIAL BOOKMARKING ETC.
 BACKLINK FINDER – BACKLINKWATCH.COM, NEIL PATEL.COM, AHERFS.COM
 SCHEMA GENERATOR – SCHEMA.ORG
 REMARKETING
 SOCIAL MEDIA MARKETING – FACEBOOK ADS, TWITTER ADS, INSTAGRAM ADS,
LINKEDIN ADS, QUORA ADS, BING ADS, PINTEREST ADS
 APP CREATERS – SWIFTIC, APPYPIE, APPSBAR, SELLMYAPP
 VIDEO MARKETING – FILMORA, POWTOON & ANIMOTO
 ONLINE REPUTATION MANAGEMENT – FORUMS, REVIEW SITES, BLOGS,PRESS RELEASES, SOCIAL MEDIA ETC.

15. CURRENT PROGRESS TILL NOW
 ASSIGNMENT 1 – RESUME MAKING
 ASSIGNMENT 2 – LOGO CREATION
 ASSIGNMENT 3 – BLOGGING
 ASSIGNMENT 4 – CONTENT WRITTING
 ASSIGNMENT 5 – EMAIL MARKETING
 ASSIGNMENT 6 – WEBSITE PLANNING
 ASSIGNMENT 7 – KEYWORD RESEARCH
 ASSIGNMENT 8 – ONPAGE SEO
 ASSIGNMENT 9 – OFFPAGE SEO
 ASSIGNMENT 10 – SEO REPORT
 ASSIGNMENT 11 – GOOGLE SEARCH ADS
 ASSIGNMENT 12 – GOOGLE DISPLAY ADS
 ASSIGNMENT 13 - SOCIAL MEDIA MARKETING 1
 ASSIGNMENT 14 – SOCIAL MEDIA MARKETING 2
 ASSIGNMENT 15 – VIDEO MARKETING
 ASSIGNMENT 16 – GOOGLE VIDEO CREATION
 ASSIGNMENT 17 – APP DESIGNING & ACTIVATION
 ASSIGNMENT 18 – GOOGLE ANALYTICS
 ASSIGNEMNT 19 – E COMMERCE PART 1
 ASSIGNMENT 20 – E COMMERCE PART 2
 ASSIGNMENT 21 – MOBILE APP SMS MARKETING
 ASSIGNMENT 22 – AFFILIATE MARKETING

16. ASSIGNMENT 1, 2, 3, 4 SCREENSHOTS
Assn.1 Resume Making
with Canva
Assn.2 Logo Making
with Canva
Assn.3 Blogging with Blogger
Assn.4 Headline Analyzer Tool

17. ASSIGNMENT 5 EMAIL MARKETING
Website Email Creating With cPanel
Created Email Accounts For My Website
How to Add Contacts
on Get Response
Checking Campaign Performance
On MailChimp
Campaign
Screenshot (MailChimp)

18. ASSIGNMENT 6 WEB PLANNING
Whole Website Screenshots

19. ASSINGMENT 7 & 8
Assignment 8 On Page SEO
Assignment 7
Keyword Research

20. ASSIGNMENT 9 & 10
Assignment 9 Off Page SEO
Assignment 10 SEO
Report

21. ASSIGNMENT 11 SEARCH ADS
Assignment 11 Google Search Ads

22. ASSIGNMENT 12 DISPLAY ADS
Assignment 12 Google Display
Ads

23. ASSIGNMENT 13 SMM 1
Create Facebook Page
LinkedIn Company
Page
Twitter Page

24. ASSIGNMENT 14 SMM 2
Report Making on
Search Engine Optimization
using Canva

25. ASSIGNMENT 15 VIDEO MARKETING
Vimeo Dashboard Page
PowToon Dashboard Page PowToon Video Playback
Dailymotion Video Playback
YouTube Channel
Dashboard

26. ASSIGNMENT 16 – GOOGLE VIDEO
CREATION
Google Ads Video Campaign

27. ASSIGNMENT 17 – APP DESIGNING
& ACTIVATION
Appypie App Maker Swiftic App Maker Dashboard Swiftic App Editing
Search Ad Preview (App
Promotion Campaign)
Display Ad Preview (App
Promotion Campaign)
Mobile App & Ad Group
Selected (Google Ads)

28. ASSIGNMENT 18 GOOGLE
ANALYTICS
Google Search Console Sitemap Submission Google Analytics Script Had Been Pasted To
The Headers And Footers Of The WordPress
Tracking Code Of Google Analytics

29. ASSIGNMENT 19 E COMMERCE 1
Creating Subdomain Using
C Panel
Subdomain : shop.schezwanation.in
WooCommerce Step By Step Explanation
Four Products Added To My Shop Page

30. ASSIGNMENT 20 E COMMERCE 2
Working with Google Merchant Center A Product Successfully Added Published
On the Merchant Center
4 Products Added on Google Merchant
Center
Shopping Ad Created On
Google Ads
Product Name : Schezwanation
Cook Book

31. E COMMERCE WEBSITE METRICS
E Commerce Page Website
Stats
WordPress Analytics Report (Of
All Time)
Visitors : 346
Views : 3021

32. ASSIGNMENT 21 MOBILE APP SMS
MARKETING
Send Pulse SMS Promotion SMS Sending Process
Search Ad (App Promotion
Campaign) Display Ad (App Promotion
Campaign)
YouTube Ad (App Promotion
Campaign)

33. ASSIGNMENT 22 AFFILIATE
MARKETING
Click Bank Network Google Ad Sense
CueLinks Network
Google Play Store Discover
Preview
Google Play Store Preview

34. MY CERTIFICATIONS
HUBSPOT CERTIFICATIONS

35. SEMRUSH
CERTIFICATES

36. GOOGLE SKILLSHOP CERTIFICATIONS

37. More Google Skill Shop Certificates

38. MICROSOFT BING ADS CERTIFICATE

39. GOOGLE DIGITAL GARAGE CERTIFICATE

40. THANK YOU FOR WATCHING