The document outlines the author's personal design philosophy and process. It states that design delivers the author's understandings about the world, and that people who the author designs for affect their understandings. The core principles of design are described as rational, emotional, functional, aesthetic, and ethical. The design process involves trying to think like the target group, keeping records, sketching by hand, iterating, paying attention to visual literacy, and stepping back to evaluate work with the goals of acknowledgement, surprise, and consideration.