This document discusses call tracking and cloud telephony services. It explains how call tracking allows businesses to see where calls are coming from across online and offline marketing campaigns. The technology uses cloud telephony, which refers to scalable telephony services running on distributed servers. This allows businesses to route calls in real-time to teams based on the source and measure results to analyze campaign performance. Cloud telephony provides higher scalability and uptime compared to on-premise systems.

1. Call Tracking
Embracing Cloud Telephony
“Know who is calling and how they found you”

2. Track Calls
 Online: Website, email, advertisements etc.
 Offline: Billboards, posters, television, radio etc.
 And everywhere else you stick a phone number!
Easily see from where your calls are coming

3. Working
 Assign separate tracking numbers on all campaigns.
 Route calls on real-time to your team based on source.
 Measure results of all campaigns to generate analysis.

4. Technology
Cloud Telephony in this context, refers to telephony
services which run on distributed servers or virtual
environment and hence can be scaled up (or down) on
the fly, thus providing scalability on demand.
Source: Wikipedia
 Serves larger number of calls at a time.
 Higher uptime due to distributed design.
 Scale as needed without hardware investment.

5. Impact - I
Measure ROI for each campaign and compare
impact along with analytics.

6. Impact - II
Measure impact across various geographies and
demographics.

7. Impact - III
Distribute call traffic based on its source to handle
calls according to initial pitch

8. Business Value
 Make team more effective by distributing calls based
on campaign source.
 Measure the impact of each campaigns to find out
what works better.
 Benefit from MyOperator features like call transfers,
SMS notification and much more.

9. Cloud Advantage
 Scale marketing campaigns without worrying about
infrastructure.
 Manage geographically distributed campaigns
through web panel.
 Real time data access over the panel to see impact of
campaign on-the-go.

10. Toll Free Effect
 Over 30% higher calls received over a toll free number.
 High return on investment by stronger brand positioning.
 Best for geographically independent source(SMS, e-mail).
Campaign performance for ‘toll free’ vs. ‘non toll free’ numbers
Source: VoiceTree Technologies’ database of over 350 customers

11. VoiceTree Expertise
VoiceTree offers simpler affordable telephony.
Is your business phone there yet?

12. Ankit Jain
+91 92129 92129
e-mail: ankit@voicetree.co.in
Founder,
VoiceTree Technologies Pvt. Ltd.
www.MyOperator.co