“What VoiceTree did was provide the AAP with the power to make any person, anywhere in the world, volunteer for the party at a very low cost.” http://www.firstpost.com/tag/voicetree http://www.theindianrepublic.com/tbp/aap-cloud-cloud9-100016227.html http://myoperator.co/politicstechnology-and-startup-coincide-use-of-cloud-technology-by-aam-aadmi-party/

1. Crowd-sourced Call Center
Embracing Cloud Telephony
Case Study:
Aam Admi Party Campaign,
Dec-2013 Delhi Election

2. IN NEWS
“What
VoiceTree did was provide the AAP with the powe
volunteer for the party at a very low cost.”
Read more at: http://
www.firstpost.com/politics/aam-aadmi-party-impact-age-of-a-real-third-alternative-is-here

3. CROWDSOURCING
Crowdsourcing is to combine the efforts of selfidentified volunteers or part-time workers, where
each contributor of their own initiative adds a
small portion to the greater result.
Source: Wikipedia
•
Exponentially scalable and stable.
•
Lowers the fixed cost of execution.
•
Effective for community or social cause.

4. TECHNOLOGY
Cloud Telephony in this context, refers to
telephony services which run on distributed
servers or virtual environment and hence can be
scaled up (or down) on the fly, thus providing
scalability on demand.
Source: Wikipedia
•
Serves larger number of calls at a time.
•
Higher uptime due to distributed design.
•
Scale as needed without hardware investment.

5. IMPLEMENTATION
•
A volunteer calls on a centralized Toll Free number.
•
On calling, his call will be connected to a random citizen of Delhi.
•
Once connected, the volunteer can convince him to cast his vote in
favor of AAP and take his details etc.
•
After the call, the number will automatically go into a list of used
numbers and any volunteer will never get connected to this number
again.
•
Each call is connected to another auditing volunteer who monitors
the genuineness of the volunteer or tracks the call for proper
training.

6. IMPACT
•
Total number of calls made: 6,36,383
•
Total volunteers participated: 21,509
•
~36% of caller called more than once
•
~30% of calls were made from outside India

7. CLOUD EFFECT
•
The number of calls per day grew 18 times in last 20 twenty days.
•
The number of channels allocated tripled in last 2 weeks.
•
No hardware or software setup was required by the organization.
•
In the duration of the campaign, we delivered 99.93% uptime

8. TOLL FREE EFFECT
•
Number of calls grew by 21 times on introducing toll free number
•
Average call duration grew by 31% over the toll free number

9. Ankit Jain
+91 92129 92129
e-mail: ankit@voicetree.co.in
Founder,
VoiceTree Technologies Pvt. Ltd.
www.MyOperator.co

10. Ankit Jain
+91 92129 92129
e-mail: ankit@voicetree.co.in
Founder,
VoiceTree Technologies Pvt. Ltd.
www.MyOperator.co