Cole Bennett is an American music video director who started the multimedia company Lyrical Lemonade in 2013 while in high school. He studied digital cinema in college but found greater success creating branded content through Lyrical Lemonade. The company produces music videos, live events, and exclusive content, helping to establish new styles in hip hop music videos. Lyrical Lemonade has created videos for many popular artists that have received hundreds of millions of views, elevating Bennett's profile in the music and media industries.