- The document outlines a business plan for Michtech Engineering Services, which will provide electrical switchgear design, construction, installation, and maintenance services. - The business will target hospitals, households, schools, and small and large industries that prioritize reliable power. The market for these services is growing rapidly. - The founder has experience designing and installing switchgear through previous employment. He plans to start the business as a proprietorship and may transition to a limited liability company as it grows. - The initial goals are to raise funding, market locally through advertisements, and focus on individual clients. Long-term goals include expanding services to small business chains and major electrical companies nationwide.

1. MICHTECH ENGINEERING SERVICES

2. SECTION 1: THE BUSINESS PROFILE
Description of My Business
I plan to provide a complete service for the design, construction, installation and
maintenance of Electrical switchgears, marketing functions for my clients. I intend to
evaluate the success of each installation and follow up to make changes to improve the
effectiveness of the each site.
Targeted Market and Customers
My customers will be hospitals, individual household, school and small and large industries
where constant power supply is their uttermost priority
Growth Trends In This Business
The market for my services is growing at an unprecedented rate.
Michtech engineering services is all about providing solutions to counter power outage by
introducing ranges of alternative power source ( Automatic transfer switch, Automatic mains
Fail, inverter installation, house wiring, site maintenance etc) in solving the problem on
ground. I intend giving my customers a good bargain for their money and provide quality
services which in a long run aid the company growth
Pricing Power
Initially, my pricing power will be limited by what other engineering firm charge for their
services . However, I expect my business to be built by favorable word-of-mouth and my
services to command a somewhat higher schedule of rates than average. I therefore expect
that my reputation will gain me a degree of pricing power. Another factor is if my type of
services are rendered ineffectively, it can be very costly and of no value to a client. On the
other hand, if done well (by myself) the services can be affordable and immensely valuable.
By gaining this reputation, I expect to be well paid for my work.

3. SECTION 2: THE VISION AND THE PEOPLE
Through my work experience, I possess unique skills to provide specialized electrical
engineering services. Also, I have had a long-term desire to be in business full time for
myself and to utilize this knowledge. I have worked with a reputable company( mikano
international) . Utilizing the resources of this company, I can demonstrate competency in
all aspects of successful electrical engineering implementation. I am passionately
committed to my new business and have the realism to make inevitable hard choices.
Educational Credentials
My education includes:
. Austin berth nursery and primary school, Ekpoma Edo State.
. Oniwaya secondary school, Dopemu Lagos state.
. Ambrose Alli University, Ekpoma Edo State
My hobbies are: reading, travelling and meeting new friends
Am a member of Nigeria society of engineers
Work Experience Related to My Intended Business
. Design and construction of a 200amps, 400amps 2000amps and 6000amps
distribution board (mikano International)
. Design and construction of a 200amps, 400amps, and800amps Automatic Transfer
switch (mikano international)
. Design and construction of a 1500kva,1000kva and 800kva synchronising panel.
(mikano international)
. Design and construction of a 400amps Direct online starter ( mikano international)
. Installation of various types of inverters

4. SECTION 3: HOME BASED BUSINESS
Factors in Selecting Home Based
1. I have 3 years background in design, installation and maintenance of Electrical
switchgears and have developed a list of ongoing and potential marketers
2. I will be starting Michtech engineering services at home in order to conserve cash
during the getting ready period.
3. I will also require to move to an office space as the business and client base grows
SECTION 4: FINANCING
Financing Strategy
The major setback is sourcing for fund to be use as initial capital. I have contacted a
number of marketers who are interested in my business on the ground of supplying them
sample of my design to ease marketing. I intend to seek loan to be able to make my design
available to my marketers.
Cost required to kick start the design being supply to the marketers is #250,000.
Financial forcast
Automatic transfer switch varies from 40amps to 5000amps as the case may be
depends solely on the customer choice of design.
Here are some vital information as regards to the cost of production, installation,
selling price and profit realise;
For a 40amps ATS,
.Cost of production............15000
. Selling price..........25000-30000
. Installation cost....................10000
. Profit realise...............10000-15000
For a 63amps ATS,
. Cost of production...........27000
. Selling price.....................50000
. Installation cost................10000
. Profit realise.....................23000
For a 80amps ATS,
. Cost of production...........45000
. Selling price...................100000
. Installation cost................10000
. Profit realise....................55000
For a 100amps ATS,

5. SECTION 4: FINANCING
. Cost of production...........70000
. Selling price...................150000
. Installation cost................10000
. Profit realise....................80000.
NB
. For higher amps rating a detailed cost estimate is addressed to the client.
. Currency is in Nigeria naira
SECTION 5: ORGANIZATION
Business Organization
The form of business organization:
Initially I will be starting up the operation of Michtech engineering services as a
proprietorship. As my business grows and at a time my legal adviser feels appropriate, I
will begin operating as a Limited Liability Company .
My main focus will be to create awareness and provide quality services for my clients

6. SECTION 6: LOCATION AND LEASING
The criteria for my future office space will include:
• Space requirements including growth
• Site analysis study if needed (attach)
• Demographic study if needed (attach)
• Lease check-off list (attach)
• Estimated occupancy cost as a % of sales
• Zoning and use approvals
SECTION 7: MARKETING
Marketing Plan
My initial marketing will be to post bills around the state and country, advertising online,
then as the business grows we go to the media. I will have to limit expenses and get the
best price available

7. SECTION 9: GROWTH PROGRAM
Expansion
My objectives of growth will be to expand from local individual businesses to small
chains and ultimately to the major electrical company throughout the country. It will be
important to stay focused on providing all aspects of Electrical solutions but not become
engaged in unrelated responsibilities. By keeping my focus on Electrical switchgears and
inverter installation , I can carve out a niche that overtime can become a huge
consultancy while avoiding competing with the major players in the Electrical
engineering fields.
SECTION 8: MANAGING EMPLOYEES
Training Policies
Initially I will personally handle design and installation of Electrical switchgears to my customers.
As my business expands, I intend to begin marketing my services to larger clients. I will begin
building a team of skilled Engineer with in depth knowledge of switchgears design and installation
and people who
• Like what they do
• Are customer oriented
• Project a pleasant and positive image
• Have good communication skills
• Are efficient and up to date on design and installation of switchgears
• Have imagination
I will follow a checklist in hiring:
• Have a hiring policy in place including written salary structure, commission
compensation and perks
• Create job descriptions for everyone
• Conduct ongoing marketing meetings
• Have written policies and procedures on handling customer complaints
• Maintain clear guidelines for pricing policies and handling customer’s inquiries
I plan to outsource the handling of payroll and payroll accounting and reporting to XYZ
Services Company.

8. SECTION 9: GROWTH PROGRAM