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My avatar analysis and survey analysis
- 1. My Avatars andAnalysis SectionA Male Adult Avatar Example Female Adult Avatar Example Thistype of audience,male,isusuallymiddleaged workingclass.Theyare likelytoworkfull time mostlikely to be in a relationship,andpossiblywithchildren,maybe marriedandhave an annual salary/income.Theyare likelytohave income of £18,000 to £35-40,000 per year withdisposable income of about £300 to £1,500 per month.Thisaudience likelyspendtheirdisposable income onhouse material,food,billsandhobbiesif they have some leftetc.InUses and Gratificationstheorythis audience islikelytowatchThe Force Awakensbecausehe seeksdiversionandpossiblypersonal identity.Theyare boredof real life problemsandtheymaywant distraction.Theymayfindsomeone like themselvesinthe movie andthe olderaudience willlikethe original trilogy actors and propssuch as Han Soloand MillenniumFalcon. On NRSScale (Social DemographicScale) thisaudience is likelytobe at C1 and C2, lowermiddle classandskilled workingclass.Itcan alsobe highD class. Thisaudience,adultfemale,isusuallysame asadult male class.Theyare likelytobe ina relationship, workingparttime or full time.Theytendtobe middle aged,possiblywithchildren.Theytendtohave income between£15,000 to £30-35,000 peryear,or lessthan £15,000 if have kidsandworkingpart time.Their disposable income islikelytobe between£100 t0 £1,000 per month. InUses andGratificationstheorythis audience islikelytowatchThe Force Awakensbecause of DiversionandPersonal IdentityandRelationships.The audience maybe boredof dealingwithchildrenand house worketc.so theymay wantdistraction,andwhen theywatch force awakenstheymadfindthe actors like themselvesandenjoythe movie.OnNRSScale this audience islikelytobe mostlyDand C2 social classes. Theycouldalsobe low C1 class dependingonhowoften theywork.
- 2. Male Child AvatarExample Female Child Avatar Example Thisaudience,youngmales,are betweenages12to 18- 20. Theyare mostlikelytobe infull time education unlessolderthan18. Thisaudience iseithernotworking due to school or have a part time job.So,theyget hourly wagesinsteadof salariesandbecause theyare with theirparentstheirwage istheirdisposableincome, whichtendstobe about£100 to £200 a month.With theirmoneythistype of audience islikelytoget themselvesclothes,spenditontheirhobbiesandgoto cinemawiththeirfriends.InUsesandGratifications theorythisaudience islikelytowatchThe Force Awakensbecause of DiversionandPersonal Identity. Young kidsmaygetboredof school workand homework’s,sotheymayamuse themselvesbythe force awakens’actionscenes. OnNRSScale this audience is onE as theyeitherhave a low payjob or no jobat all. Thisaudience,youngfemales,are betweenages12 to 18-20. Theyare, like male audience,iseithernot workingdue toschool or have a part time job.So,they gethourlywagesand itis theirdisposable incometoo. Withtheirmoneythistype of audience islikelytoget spendtheirincome onleisure products,gymandcinema withtheirfriends. InUsesandGratificationstheorythis audience islikelytowatchThe Force Awakensbecause of DiversionandPersonal Identity.Like the male audience theymayget boredof school workand homework’s,sotheymayamuse themselvesbythe force awakens. OnNRSScale thisaudience is onE as theyeitherhave alow pay jobor no jobat all.
- 3. SectionB My Survey Results Thisis my first question on the survey, if we don’t count the anomaly we have a truce between male and female genders. Which show that Star Wars is a movie for everybody. Which is great for The Force Awakens because Rey was the first female main character to be in Star Wars and the audience can see that in the trailer as well.
- 4. This is mysecond question from my survey. We can see that most of the audience are aged between 12 and 18. And then we have one person aged between 35 and 45, which resembles the older audience. But the main audience for this filmis now seen to be younger generation with new characters, explosions, spaceships etc.
- 5. This shows thatthere are lots of people who love Sci-Fi and Action genre although they’re followed by comedy and romance. The Force Awakens movie is mostly Sci-Fi, action and slight comedy with tiny bit of Romance. Which means that the movie appeals to all the audiences.
- 6. These results showthat people are interested in space and spaceships, which are sci-fi conventions, new characters, which appeal to younger and new audiences and Chewie ad Han Solo are back which appeals to the older fans from the original trilogy. There are also some fans who love explosions which are action codes and conventions. All my results show that star wars is for all sorts of audiences, form 12 to 45+ to high or low disposable income, everybody loves The Force Awakens because it appeals to them in certain ways whether its new characters, explosions, old characters reuniting etc.
- 7. SectionC What aspects ofthe film would appeal to the target audience? Star Wars is one of the very few movie sequels to include all of the main genre types including; action, sci-fi, western, adventure and romance and etc. This aspect of the entire sequel ensures that there is always more to Star Wars than people see and it also shows to the audience that there is something for everyone in the movie so it isn’t just specifically for a certain group but for the whole family to enjoy together. Another aspect of the movie to appeal the target audience is the reunion of the old heroes from the original trailer. In the movie we get to see Han Solo and Chewie finding Princess Leia. We also get to see the iconic Millennium Falcon spaceship and Luke Skywalker at the end. Original characters from the original trilogy appeals to the old generation of 1970’s and 80’s who are now adults. They can make sure that their favourite characters from Star Wars are going to be there. Which aspects of the trailer would influence the target audience to view the film? The trailer starts with a slow and curious background music and without much action then develops as the trailer goes. At the beginning we see a creature looking like a human so we could assume it’s an alien. And then we start to see other characters in the movie while the music and action develops from stagnant to fast and dangerous. We get to see each one of the genres during the trailer including; spaceship and space wars, destruction of planets, lightsaber fights and etc. The trailer attracts the audience before the movie was even released. The fact that the movie shows the old characters and the Millennium Falcon also shows the audience that there will be some references to the original trilogy. One of the most important character in the trailer is Kylo Ren. His actual face was never showed as he wore a mask all the time as a reference to Darth Vader and we also see his burnt mask so Kylo Ren is definitely connected to him. The reason he was in the trailer was to show that there will be Darth Vader like action throughout the movie.