This document provides an introduction to "busy as ab" and their approach to marketing. They work closely with clients to co-create effective and measurable marketing solutions tailored to each business. Their goal is to help businesses better understand today's consumers by viewing them as real people and building trust, in order to effectively engage with them. They aim to translate their experience with big brands to help start-ups establish their brand and compete effectively.

1. busy as... ab
the hive of creativity
An introduction to busy as ab

2. Success looks different for every type of business.
Whether it’s “maintaining your market share”,
”shaking-up the environment your products live in”,
or “the opportunity to change perception and
enter new markets”.
Success is about personal relationships...
working with the right people...
individuals who understand your business,
your direction and your budget.

3. My approach is simple…
I work closely with my clients to co-create marketing,
advertising and design solutions, that deliver
effective and measurable bottom-line results.
Whatever your area of business, there are
many points of view, often conflicting
one another. When trying to understand
todays consuming culture I believe that
businesses and consumers have relationship
issues that need to be addressed.

4. By understanding your customers, realising they
are real people with real lives, you can engage
with them.
But in order to do this, the business must
first be believable and trusted, in the same way
you would trust a close friend.

5. I think big, and have a wealth of big-brand
experience that I translate across all my work,
from the smallest start-up in it’s absolute infancy,
through the first steps to establishing a brand
and onto standing tall and engaging with
the competition.

6. When people share, things happen and everyone
makes progress. Genuine collaboration means
discussing all your objectives...
- aspirations
- history
- wider ambitions
- and the bigger picture
From this comes
a personal understanding
and commercial results.