My 1st speaking gig. 2013 content marketing evangelism to retailers at the Shop.org conference.

1. Building a Scalable Niche Content
Marketing Plan for Link
Acquisition
@FishinSEO
If You Build it They Will Come
#shoporg13

2. @FishinSEO#shoporg13

3. @FishinSEO#shoporg13

4. Facebook Graph Search
@FishinSEO#shoporg13

5. Soovle.com
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6. Soovle.com
@FishinSEO#shoporg13

7. @FishinSEO#shoporg13

8. Know the Voice of each Niche
• Different people in
different niches
behave differently
• Don’t use one
niche’s voice in
another niche.
@FishinSEO#shoporg13

9. Know the Voice of each Niche
@FishinSEO#shoporg13

10. Competitive Research
Look for Content Identifiers in
Competitors' Site Navigation
Content Identifiers:
• /blog
• /articles
• /news
• /resources
• /white-papers
@FishinSEO#shoporg13

11. Competitive Research
Majestic SEO
Find Competitors’ Top Pages
Look for Top Pages that are Content
based
• Know what people are linking to
• Know what people are sharing
• Know what people are
interested in
@FishinSEO#shoporg13

12. True Scalability
This is not scale
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13. True Scalability
One Piece of Content
per Month. (2 max)
Research. Create. Promote
@FishinSEO#shoporg13

14. Content Creation Tools
Infographics
http://infogr.am/
http://create.visual.ly/
http://piktochart.com/
http://creately.com/
http://www.easel.ly/
@FishinSEO#shoporg13

15. Content Creation Tools
Cartoons
http://wordpress.org/plugins/wp-cartoon/installation/
@FishinSEO#shoporg13

16. The History of Hats
Whitney Houston 1963-2012
Content Creation Tools
Timelines
http://timeline.verite.co/
@FishinSEO#shoporg13

17. Easy Whitehat Backlink Wins
• MajesticSEO
• Screaming Frog
• Check my Links
• Advanced Search Operators
@FishinSEO#shoporg13

18. Competitors’ Broken Links
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19. Competitors’ Broken Links
404 Error
302 Redirect
301 Redirect
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20. Finding Resources through Search
Advanced Search Operators
• “keyword phrase” inurl:resources
• “keyword phrase” intitle:links
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21. Broken Resource Links
Chrome Extension: Check My Links
bit.ly/VxXHSq
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22. Beyond Links
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23. @FishinSEO#shoporg13