This document provides suggestions for developing an effective long-term SEO strategy in the post-Panda and Penguin algorithm updates. It recommends focusing on creating websites that offer genuine value to users through relevant content and user experience, and promoting sites through natural endorsements rather than manipulative linking practices. Building domain authority over time through quality content, usability improvements, and social engagement will lead to increased organic traffic more reliably than short-term tactics.
"You Made a Game, Now What?" Week3 building your studio identityChristopher Totten
A set of slides about forming a game studio identity, including things to think about when choosing logos, a name, a slogan/identity statement, and putting together outreach materials.
Project report On Service marketing mix of engineering collage (GNIT, I...Nawnit Kumar
The document provides information on three engineering colleges in India: IEC Group of Institutions, United College of Engineering, and Greater Noida Institute of Technology. It summarizes their marketing strategies using the 7Ps framework and also provides a SWOT analysis for each college. Key information includes their course offerings, fees, location, promotional activities, staffing, processes, and physical infrastructure. Strengths noted are their facilities and qualifications, while weaknesses include management issues and placement rates. Opportunities for growth are also outlined.
This document provides a project report on Pizza Hut. It includes an index listing the various sections of the report. The introduction discusses Pizza Hut's history and operations in India. It is known for good quality food, its brand name, food being worth its price, good service, and new pizza styles. The report discusses Pizza Hut's mission statement and values. It provides details on Pizza Hut's story and timeline since being founded in 1958. Other sections analyze Pizza Hut's strategy using frameworks like the Ansoff matrix, quality management, perceptual mapping, technological changes, service quality dimensions, Chase strategy, SWOT analysis, 7Ps of services, service process, fishbone diagram, servicescape, gap model, research and development, variability
The document provides an overview of key topics in services marketing. It discusses 1) the differences between goods and services, 2) the intangible and heterogeneous nature of services, 3) models for understanding service quality like the GAPS model and service triangle, 4) factors that influence consumer decision making and evaluation of services, 5) the importance of processes, people and physical evidence in service delivery, and 6) challenges in marketing services internationally due to cultural differences.
service marketing presentation on HotelManjula Rolli
The document summarizes a presentation on service marketing in the hotel industry by a group of students. It includes definitions of service industry and hotel industry. It then discusses the 7Ps of service marketing and applies it to a local restaurant called Pakwaan. It analyzes Pakwaan's customer expectations and perceptions of service quality. Finally, it discusses the services marketing triangle in the context of Pakwaan, identifying the company, employees, and customers that make up the three points of the triangle.
This document provides suggestions for developing an effective long-term SEO strategy in the post-Panda and Penguin algorithm updates. It recommends focusing on creating websites that offer genuine value to users through relevant content and user experience, and promoting sites through natural endorsements rather than manipulative linking practices. Building domain authority over time through quality content, usability improvements, and social engagement will lead to increased organic traffic more reliably than short-term tactics.
"You Made a Game, Now What?" Week3 building your studio identityChristopher Totten
A set of slides about forming a game studio identity, including things to think about when choosing logos, a name, a slogan/identity statement, and putting together outreach materials.
Project report On Service marketing mix of engineering collage (GNIT, I...Nawnit Kumar
The document provides information on three engineering colleges in India: IEC Group of Institutions, United College of Engineering, and Greater Noida Institute of Technology. It summarizes their marketing strategies using the 7Ps framework and also provides a SWOT analysis for each college. Key information includes their course offerings, fees, location, promotional activities, staffing, processes, and physical infrastructure. Strengths noted are their facilities and qualifications, while weaknesses include management issues and placement rates. Opportunities for growth are also outlined.
This document provides a project report on Pizza Hut. It includes an index listing the various sections of the report. The introduction discusses Pizza Hut's history and operations in India. It is known for good quality food, its brand name, food being worth its price, good service, and new pizza styles. The report discusses Pizza Hut's mission statement and values. It provides details on Pizza Hut's story and timeline since being founded in 1958. Other sections analyze Pizza Hut's strategy using frameworks like the Ansoff matrix, quality management, perceptual mapping, technological changes, service quality dimensions, Chase strategy, SWOT analysis, 7Ps of services, service process, fishbone diagram, servicescape, gap model, research and development, variability
The document provides an overview of key topics in services marketing. It discusses 1) the differences between goods and services, 2) the intangible and heterogeneous nature of services, 3) models for understanding service quality like the GAPS model and service triangle, 4) factors that influence consumer decision making and evaluation of services, 5) the importance of processes, people and physical evidence in service delivery, and 6) challenges in marketing services internationally due to cultural differences.
service marketing presentation on HotelManjula Rolli
The document summarizes a presentation on service marketing in the hotel industry by a group of students. It includes definitions of service industry and hotel industry. It then discusses the 7Ps of service marketing and applies it to a local restaurant called Pakwaan. It analyzes Pakwaan's customer expectations and perceptions of service quality. Finally, it discusses the services marketing triangle in the context of Pakwaan, identifying the company, employees, and customers that make up the three points of the triangle.
This document outlines the various design, printing, marketing, event planning, and digital services offered by ZED.MARComm, including logo design, flyer printing, social media posts, event production, brand partnerships, and web development. They provide full-service branding and marketing solutions ranging from initial brand creatives to digital marketing campaigns and live events. Clients can contact the company via email, Skype, phone, WhatsApp or mobile for consultation, planning or costing.
Peter Hoffmann has over 20 years of experience in interactive media production, including roles as an interactive producer, director, cameraman, and editor. He has created many types of projects for broadcast, cable, products, companies and more. His skills include video production, motion graphics, website creation, and client management. He has worked for various companies and as a freelancer on projects for many well-known clients.
This document discusses Jordan Vineyard & Winery's digital marketing strategy in the modern era. It emphasizes the importance of storytelling through various digital platforms like video, social media, and an interactive website. The strategy focuses on authentic brand communication through high-quality multimedia content that educates customers on Jordan's winemaking process and heritage. It aims to integrate digital tools across departments to engage customers and distributors through an agile new media approach.
“Momentum Group”, a full-fledged event producing company based in Mumbai since almost a decade. We deliver events of all kinds and magnitudes right from conception to completion. Our offices in Mumbai and several affiliates can deliver a successful event across the country and several destinations globally. We have catered to more than 80 clients like – L&T, BHEL, IIJS, BSNL, Radiomirchi, Loreal, Essar, Samsung, NIIT, ICICI, PVR, Indiabulls, The Leela, HDIL, DB Realty, Bisleri, Sony TV, Intel, Rajiv Gandhi Awards Committee to name a few. The company is structured out into 6 different verticals –
Corporate Affairs – Conferences, Launches, Exhibitions, Dealer Meets, Seminars etc
Interactive Media – BTL, Brand & Product Promotions, Multi-City Roadshows, Floats, etc
Celebrities & Gigs – Endorsements, Performances, Appearances, etc
Live Wire – Stage shows, Star Nites, Musicals concerts, fashion shows, Award Ceremonies
Customized Evenings – Designer weddings, Gala Dinners, Theme Parties etc
Large Public Events – Marathons, Rallies, Sporting events, Festive Celebrations
The document provides an overview of the Indian movie industry and movie marketing processes. It discusses [1] the size and revenue of the Indian movie industry, [2] the movie making and distribution process, [3] different types of movies produced, [4] major production houses, [5] the 4Ps of marketing, and [6] traditional and emerging marketing techniques used to promote movies like festivals, awards shows, social media, and more. It also covers challenges faced in movie marketing.
Meeting and Convention Planner (M&CP) a one-stop full service Thai destination management and event organizer specialized in the organization of meetings, incentives, conferences, and events in and outside of Thailand.
This document lists event services and technologies that a company called Proximo provides, including social media activations, 360 video production, augmented and virtual reality, interactive solutions, custom event apps, and various interactive installations like kinetic lighting sculptures, matrix ring photo capturing, smart interactive tables, 3D mapping, and augmented reality. Contact information is given for Proximo in Dubai, UAE.
The document outlines the steps for promoting and producing an interactive event, including:
1) Using both personal outreach (at local clubs/events) and online promotion (Facebook, Twitter, YouTube) to build hype and an RSVP list of 5,000+ people.
2) On the day of the event, managing the red carpet, filming live performances, and interviewing guests to capture and share content across social media platforms.
3) After the event, producing video and online show segments to continue promoting the brand and drive awareness through distribution on social networks, video sites, and mobile apps.
Awoke Management specializes in creating events and promotions to help brands build their business. They offer below-the-line communication tools to elevate products and services into respected brands. Their experienced team has successfully helped major clients across industries with various event types, including road shows, exhibitions, product launches, and celebrity promotions. Some of their past clients include Virgin Mobile, Tata Teleservices, Uninor, Honda, Suzuki, and Pepsi.
The GOLF EXPO 2010 will take place April 9-10, 2010 at the Radisson SAS Centre in Moscow. It is the 7th international exhibition on golf in Russia and will feature equipment, fashion, accessories and more from the golf industry. Exhibitors can choose between equipped and unequipped booth options starting at 220 EUR/sqm. Sponsorship packages are also available from 7,000-15,000 EUR with various benefits. The exhibition will include conferences, seminars and presentations to connect buyers and sellers in the golf market.
The creation, tagging and distribution of multimedia content with the purpose of engaging current and prospective customers via the Internet; the motivation behind content marketing is the belief that educating the customer results brand recognition as a thought leader and industry expert.
Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.
The document discusses the generic business model and metrics for Bollywood films. It outlines the key stages of production, distribution, and exhibition. It then provides metrics for a hypothetical 100 crore film, including a net box office collection of 134.97 crores and a production cost of 95 crores. Comparative metrics are also given for the films Gangs of Wasseypur and Dabangg.
This document provides a situational analysis and competitive analysis for a company called mSkinz. The situational analysis identifies mSkinz's internal strengths as high quality products, low variable costs, and competitive pricing, but also weaknesses like limited financial resources. Externally, it examines socio-demographic, economic, and technological factors. The competitive analysis compares mSkinz to competitors on factors like print quality, customization options, product offerings, and pricing. It then defines mSkinz's problem as having a small market share as a late market entrant. The proposed marketing strategy includes targeting current customers, improving products, and promoting through a website, partnerships, social media, email marketing, and viral videos. Implementation costs
AdrikMedia is a company that provides various media services including corporate film production, website design, advertising through various channels, event planning, and printing. They offer filmmaking services like documentaries, explainer videos, and TV/radio advertisements. They also provide digital services such as social media marketing, email marketing, and SEO. The document outlines their departments, products and services, vision and goals which include launching their own TV shows and expanding their advertising services for brand clients across various media.
VIO Specializes is an event planning and execution company that designs and fabricates promotional stalls and exhibits for various types of corporate events, exhibitions, product launches, and festivals across Tier I, II, and III cities in states like Maharashtra, Gujarat, Karnataka, Goa, Delhi, and West Bengal. They offer services like advertising, promotions, party planning, cultural events, sports events, music and entertainment events, conferences, seminars, dealer and vendor meets, and more. VIO has worked with clients across various industries like chemicals, pharmaceuticals, automotive, real estate, and more.
How Inner Ear Distributes Digital Media ContentInner Ear
An overview of how creative content communications company Inner Ear uses online and mobile distribution services to publish and promote our digital media productions and projects.
Dyventive provides audiovisual, staging, and production services for events including general sessions, breakout rooms, presentations, webcasting, and equipment rentals. They offer full event production including set design, lighting, sound, video production and recording, graphics, and staffing. Dyventive works with clients to understand their goals and design customized event experiences within budget that effectively deliver their message to audiences.
Endemol Group offers a 360 degree approach to sports media content creation and exploitation including: core event coverage, ancillary programming, sports news, digital optimization, dedicated TV channels/blocks, and IP/entertainment formats. They provide full channel management, programming, formats, audience data collection, and partner with rights holders to produce high-end films, documentaries, games, and consumer products. Some examples of their work include various sports shows, quiz games, and reality television programs.
High Performance Floors CAPE (South Africa) Resin Flooring application specia...Fiona Barry
High Performance Floors Cape recently completed highly specialised resin flooring applications in the Western Cape, South Africa. Applications include self level epoxy & polyurethane systems as well as 4mm and 6mm polyurethane screeds
Resin Floor Design Company Profile 2012Fiona Barry
Resin Floor Design was established in 2009 to assist with resin floor specifications but expanded to include application teams. In 2011, the company was acquired by Gavin Hill who expanded it further to include 4 contracting teams. The company specializes in installing polyurethane screed systems and other resin flooring for various industries like food and beverage to meet quality standards.
This document outlines the various design, printing, marketing, event planning, and digital services offered by ZED.MARComm, including logo design, flyer printing, social media posts, event production, brand partnerships, and web development. They provide full-service branding and marketing solutions ranging from initial brand creatives to digital marketing campaigns and live events. Clients can contact the company via email, Skype, phone, WhatsApp or mobile for consultation, planning or costing.
Peter Hoffmann has over 20 years of experience in interactive media production, including roles as an interactive producer, director, cameraman, and editor. He has created many types of projects for broadcast, cable, products, companies and more. His skills include video production, motion graphics, website creation, and client management. He has worked for various companies and as a freelancer on projects for many well-known clients.
This document discusses Jordan Vineyard & Winery's digital marketing strategy in the modern era. It emphasizes the importance of storytelling through various digital platforms like video, social media, and an interactive website. The strategy focuses on authentic brand communication through high-quality multimedia content that educates customers on Jordan's winemaking process and heritage. It aims to integrate digital tools across departments to engage customers and distributors through an agile new media approach.
“Momentum Group”, a full-fledged event producing company based in Mumbai since almost a decade. We deliver events of all kinds and magnitudes right from conception to completion. Our offices in Mumbai and several affiliates can deliver a successful event across the country and several destinations globally. We have catered to more than 80 clients like – L&T, BHEL, IIJS, BSNL, Radiomirchi, Loreal, Essar, Samsung, NIIT, ICICI, PVR, Indiabulls, The Leela, HDIL, DB Realty, Bisleri, Sony TV, Intel, Rajiv Gandhi Awards Committee to name a few. The company is structured out into 6 different verticals –
Corporate Affairs – Conferences, Launches, Exhibitions, Dealer Meets, Seminars etc
Interactive Media – BTL, Brand & Product Promotions, Multi-City Roadshows, Floats, etc
Celebrities & Gigs – Endorsements, Performances, Appearances, etc
Live Wire – Stage shows, Star Nites, Musicals concerts, fashion shows, Award Ceremonies
Customized Evenings – Designer weddings, Gala Dinners, Theme Parties etc
Large Public Events – Marathons, Rallies, Sporting events, Festive Celebrations
The document provides an overview of the Indian movie industry and movie marketing processes. It discusses [1] the size and revenue of the Indian movie industry, [2] the movie making and distribution process, [3] different types of movies produced, [4] major production houses, [5] the 4Ps of marketing, and [6] traditional and emerging marketing techniques used to promote movies like festivals, awards shows, social media, and more. It also covers challenges faced in movie marketing.
Meeting and Convention Planner (M&CP) a one-stop full service Thai destination management and event organizer specialized in the organization of meetings, incentives, conferences, and events in and outside of Thailand.
This document lists event services and technologies that a company called Proximo provides, including social media activations, 360 video production, augmented and virtual reality, interactive solutions, custom event apps, and various interactive installations like kinetic lighting sculptures, matrix ring photo capturing, smart interactive tables, 3D mapping, and augmented reality. Contact information is given for Proximo in Dubai, UAE.
The document outlines the steps for promoting and producing an interactive event, including:
1) Using both personal outreach (at local clubs/events) and online promotion (Facebook, Twitter, YouTube) to build hype and an RSVP list of 5,000+ people.
2) On the day of the event, managing the red carpet, filming live performances, and interviewing guests to capture and share content across social media platforms.
3) After the event, producing video and online show segments to continue promoting the brand and drive awareness through distribution on social networks, video sites, and mobile apps.
Awoke Management specializes in creating events and promotions to help brands build their business. They offer below-the-line communication tools to elevate products and services into respected brands. Their experienced team has successfully helped major clients across industries with various event types, including road shows, exhibitions, product launches, and celebrity promotions. Some of their past clients include Virgin Mobile, Tata Teleservices, Uninor, Honda, Suzuki, and Pepsi.
The GOLF EXPO 2010 will take place April 9-10, 2010 at the Radisson SAS Centre in Moscow. It is the 7th international exhibition on golf in Russia and will feature equipment, fashion, accessories and more from the golf industry. Exhibitors can choose between equipped and unequipped booth options starting at 220 EUR/sqm. Sponsorship packages are also available from 7,000-15,000 EUR with various benefits. The exhibition will include conferences, seminars and presentations to connect buyers and sellers in the golf market.
The creation, tagging and distribution of multimedia content with the purpose of engaging current and prospective customers via the Internet; the motivation behind content marketing is the belief that educating the customer results brand recognition as a thought leader and industry expert.
Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.
The document discusses the generic business model and metrics for Bollywood films. It outlines the key stages of production, distribution, and exhibition. It then provides metrics for a hypothetical 100 crore film, including a net box office collection of 134.97 crores and a production cost of 95 crores. Comparative metrics are also given for the films Gangs of Wasseypur and Dabangg.
This document provides a situational analysis and competitive analysis for a company called mSkinz. The situational analysis identifies mSkinz's internal strengths as high quality products, low variable costs, and competitive pricing, but also weaknesses like limited financial resources. Externally, it examines socio-demographic, economic, and technological factors. The competitive analysis compares mSkinz to competitors on factors like print quality, customization options, product offerings, and pricing. It then defines mSkinz's problem as having a small market share as a late market entrant. The proposed marketing strategy includes targeting current customers, improving products, and promoting through a website, partnerships, social media, email marketing, and viral videos. Implementation costs
AdrikMedia is a company that provides various media services including corporate film production, website design, advertising through various channels, event planning, and printing. They offer filmmaking services like documentaries, explainer videos, and TV/radio advertisements. They also provide digital services such as social media marketing, email marketing, and SEO. The document outlines their departments, products and services, vision and goals which include launching their own TV shows and expanding their advertising services for brand clients across various media.
VIO Specializes is an event planning and execution company that designs and fabricates promotional stalls and exhibits for various types of corporate events, exhibitions, product launches, and festivals across Tier I, II, and III cities in states like Maharashtra, Gujarat, Karnataka, Goa, Delhi, and West Bengal. They offer services like advertising, promotions, party planning, cultural events, sports events, music and entertainment events, conferences, seminars, dealer and vendor meets, and more. VIO has worked with clients across various industries like chemicals, pharmaceuticals, automotive, real estate, and more.
How Inner Ear Distributes Digital Media ContentInner Ear
An overview of how creative content communications company Inner Ear uses online and mobile distribution services to publish and promote our digital media productions and projects.
Dyventive provides audiovisual, staging, and production services for events including general sessions, breakout rooms, presentations, webcasting, and equipment rentals. They offer full event production including set design, lighting, sound, video production and recording, graphics, and staffing. Dyventive works with clients to understand their goals and design customized event experiences within budget that effectively deliver their message to audiences.
Endemol Group offers a 360 degree approach to sports media content creation and exploitation including: core event coverage, ancillary programming, sports news, digital optimization, dedicated TV channels/blocks, and IP/entertainment formats. They provide full channel management, programming, formats, audience data collection, and partner with rights holders to produce high-end films, documentaries, games, and consumer products. Some examples of their work include various sports shows, quiz games, and reality television programs.
High Performance Floors CAPE (South Africa) Resin Flooring application specia...Fiona Barry
High Performance Floors Cape recently completed highly specialised resin flooring applications in the Western Cape, South Africa. Applications include self level epoxy & polyurethane systems as well as 4mm and 6mm polyurethane screeds
Resin Floor Design Company Profile 2012Fiona Barry
Resin Floor Design was established in 2009 to assist with resin floor specifications but expanded to include application teams. In 2011, the company was acquired by Gavin Hill who expanded it further to include 4 contracting teams. The company specializes in installing polyurethane screed systems and other resin flooring for various industries like food and beverage to meet quality standards.
New South Afrcan invention. The Drysan Waterless Toilet is currently seeking International Investors. non composting alternative toilet system. Investment opportunity for local and/or International investors
High Performance Floors Cape Company ProfileFiona Barry
High Performance Floors Cape was established in 1996 by Alan Hooper to apply seamless resin flooring systems in Cape Town, South Africa. They have two contracting teams that service the Western Cape region and undergo regular training to maintain certification. They specialize in polyurethane and anti-bacterial flooring systems for industrial, retail, residential and car park applications that meet industry standards. Other flooring installed includes epoxy coatings, screeds and corrosion protection systems.
The DRYSAN is a waterless, portable toilet system that separates urine and feces. It uses no water or chemicals and is compact, odorless, and inexpensive. Feces are deposited into a removable bin or bag, while urine drains separately, allowing for hygienic removal of waste. The DRYSAN is intended for informal housing and areas without water-borne sewage systems to provide sanitation while preserving resources and human dignity.
The document discusses Resin Floor Design which provides epoxy and polyurethane coatings, anti-bacterial and chemical resistant flooring, anti-static and conductive resin flooring, corrosion protection systems, and car park decking systems. It also lists their social media accounts and website addresses.
High Performance Floors CAPE - Epoxy and Polyurethane coatings and screedsFiona Barry
High Performance Floors CAPE - Epoxy and Polyurethane coatings and screeds. Antic-bacterial resin flooring, chemical resistant seamless flooring, corrosion protectionsystems, anti-static and conductive resin flooring
Architects are supporting a new proposal for expanding the city library. The proposal calls for adding a new wing to accommodate more books and reading areas, as well as a larger meeting space. It aims to meet growing demand from residents while preserving the library's historic architecture.
Resin Floor Design Going Green and supporting Greener TechnologyFiona Barry
Resin Floor Design, applicators of anti-bacterial resin floor coatings and screeds are now Main Sponsors for Greener Technology www.greenertechnology.co.za. To advertise your ECO Friendly products and services on this site email fiona@reddice.co.za for more info
High Performance Floors CAPE Sponsoring Greener Technology www.greenertechnology.co.za. To advertise your ECO Friendly products and services on this site email fiona@reddice.co.za for more info
Resin Floor Design Epoxy & Polyurethane flooring applicationsFiona Barry
Resin Floor Design are approved applicators of seamless resin flooring systems. Industrial epoxy and polyuretane coatings and screeds, corrosion protection systems, anti-static & Conductive flooring, car park decking
This document contains two website URLs. The first URL is for www.reddice.co.za and the second is for www.rocacode.co.za. No other information is provided about the websites or their content.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
4. Audio Visual VIDEO Production
•Special Events videos
•Company / Product Videos •Weddings
•Website uploads •Corporate events
•Company / product info •Golf days
•Social media platforms •Product launches
•Upload to Facebook / You Tube •Social events
•Company branding •Sports events
•Product launches •Award ceremonies
•Product demonstrations •Concerts
•Company social events •Year end functions
•Promotional Marketing videos •Music /dance videos
•Client distribution
Audio Visual ENTERTAINMENT
Equipment (stage, sound and
lighting hire)
Entertainment Bookings
(Live entertainment – bands,
comedians and DJ hire)
www.reddice.co.za
5. Production services
•TV productions
•TV commercials
•Media advertising
•Dubbing of reversioning and repurposing
•Subtitles for TV and corporate productions
•Scrip writing for TV productions and
corporate productions
www.reddice.co.za
7. Speciality Industry
•Specification and installation process of Resin
flooring systems
•Epoxy and Polyurethane coatings and
screeds
•Anti-static and conductive flooring
•Corrosion protection systems
•Car park decking systems
www.reddice.co.za