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stj2
- 1. PROJECT: St J Beer DESCRIPTION: The St J will create a partnership with local hops grower and buy an acre of hops. 1 acre of hops = 750 kegs of beer. We than create a partnership with a local brewery, create our beer and use it for promoLon, in house beer sales, etc. as our OWN beer Hops can be obtained from Niwot Hops Farm and Avery has expressed interest in working with us. Beer could be produced as a specialty beer ( ex. pumpkin spice beer) that will be entered into various contests with the goal of winning and increasing PR content, local profile, large event introducLon parLes, and bragging rights for Mr. BarreV. The label could have an employee incenLve aspect, with an employee chosen, stylized and drawn on the label. Example: Maribel’s Magic: a dark beer with hot chili’s and chocolate flavors. PROS: • Reasonable project to undertake in Boulder county due to all of the present elements. • Beer can always be sold off through the St J outlets. • Could be available within 2-‐3 months • Increased local business connecLon • Hops farm – support local growers • Brewery-‐ Always good partners to have • Specialty niche with less compeLLon in beer contests=more prizes • Increased PR-‐ local and naLonal • Used as base for large event rollout in Nov-‐ slow Lme for us • Increased employee recogniLon-‐ could be second to employee of the year • Mr BarreV could be the proud owner of a gold medal specialty brew CONS: • Costs-‐ unknown but can be accurately esLmated • Could produce a unpopular beer • PotenLal storage issue • Costs can be offset by sales Hotel Benefit: Increase beer profits and raise PR profile locally and naLonally
- 2. PROJECT: Wine half kegs DESCRIPTION: Fine wine is now available in pony kegs that hold 26 bo&les in a convenient, enclosed, gas pressurized metal keg, prevenLng spoilage, breakage, and uses less space. Price break is significant, and there is an ample selecLon of wines available. The arLcles will explain the idea and Por Winehouse uses this system for 12 different wines. We could use the kegs to supply all wines by the glass and to sell volume in carafes. hVp://freeflowwines.com/ hVp://www.foodandwine.com/arLcles/california-‐wine-‐on-‐tap Por winehouse-‐ Louisville downtown PROS: • Considerable cost savings • Considerable space savings as kegs could be placed in cooler, releasing all boVle space in wine room or new cooler created in hallway backing up to T-‐zero bar • At over 2 cases per container we could have a space savings of over 36 cases in storage space • Excellent environmental impact in reduced boVle waste • Cuts loss from spoilage • Banquets could use this-‐ huge potenLal profit increase • Cooler potenLal replacement CONS: • Inventory control • Both in misuse and adequate supply • One Lme cost to retool spigots • IniLal pushback with carafes-‐ can be overcome with creaLve packaging Hotel Benefit: Increase space, profit, cut costs, and cut boVle waste
- 3. PROJECT: Front drive statue DESCRIPTION: The hotels’ iniLal impression is lessened by the inadequate front drive visual. There is a large flower urn that is empty or in quesLonable shape 8 months of the year. (Paul Hestor does a wonderful job with this project, and you could not find anyone beVer) There have been repeated aVempts to plant fir trees but due to the physical limitaLons of the planter this won’t work. The visuals are terrible from the ground entrance and also from the upper floors. SOLUTION: The front drive could be transformed into a visual highlight with the addiLon of a bronze statue. This could be used for an ID campaign, iniLal PR rollout and adverLsing image. The statue could be incorporated with the flower planter, solo, or with a smaller flower arraignment. Excellent examples are in Vail, Aspen and other mountain ski resorts. PROS: • One Lme investment • ID campaign object • PR rollout campaign • AdverLsing campaign visual • Removes on going garden costs • Improves visuals-‐ ground and overhead CONS: • Cost could be high-‐ or not • Subject to damage from valets • Poor item choice could negate all benefits (no groundhogs) Hotel benefit: Improve hotel’s image via iniLal visual, potenLal costs reduced to one Lme outlay. PotenLal strong PR value
- 4. PROJECT: ConnecLng small banquet rooms with airwalls and placing sun shades on paLo to increase floor space for ballroom meeLng lunch spaces DESCRIPTION: There are three small banquet room now, Fandango, Calypso, and Tagert that with modificaLons and enhancements could be used for large ballroom meeLng’s lunch spaces, expanding exisLng billable spaces. This will use the paLo on Canyon. SOLUTIONS: Replacing exisLng walls with movable airwalls allowing rooms to be opened up and adding outside hanging sunshades to paLo. This will increase the desirability for these rooms to be used as a replacement to the bar paLo-‐ opening that to regular customers. The sun shades can be engineered to be aVached on an as needed basis using clips, movable planters, etc. Misters can be incorporated also. PROS: • Full uLlizaLon of exisLng space that is not used • Increase visual from Canyon • Sun shades can be ougiVed for an easy set up • Guests would be comfortable there • Removes the confusion of guests lunch opLons on paLo • Increases billable sq footage CONS: • PaLo needs to be have increased planters • Misters installed (minimal cost, use exisLng water spigots • Cost of sunshades-‐ could be customized with logo • Possible interference from overhead guest rooms • Cost of wall changes Hotel Benefit: Increase overall billable floor space due to beVer use of exisLng floor space.
- 5. PROJECT: Deconstructed wedding cakes DESCRIPTION: Recently we have been hosLng weddings and parLes that instead of using a tradiLonal Lered cake are opLng for a desert staLon with mulLple 12” layer cakes and cupcakes. These cakes are of various flavors and are arrayed on the staLon or presented at the table, and are supplied by outside venders. Our pasty department is fully capable of making these, and this would present a way to capture that business. hVp://www.heavenlyconfecLons.net PROS: • Fully capable of producing in house • Increase catering sales • Allows us to be frontrunners of new trend • Cakes could be made in advance • Increased photo opportuniLes • Increased guest saLsfacLon CONS: • New photo shot needed • New cake menu designed • Possible pastry storage needs increased • More work for pastry Hotel Benefit: Increase and capture cake sales for weddings, etc.
- 6. PROJECT: Game of Thrones Night DESCRIPTION: Host a Game of Thrones Night featuring the show on it’s regular Sunday at 9pm Lme slot. Include drink specials, ceremony host, costume contests, large screen TV and use either lobby or a ballroom. No one in town is hosLng this and the show has a huge following. PROS: • Uses space on a slow night • Can be ended when show ends at 10pm • Show only runs for 8 weeks so finite Lme frame • Can be moved around hotel as needed • Loyal fan base • This will a “fun” event • AdverLsed with social media CONS: • Could get out of hand due to college students • Low aVendance • Presents different image than we want Hotel Benefit: This could increase food & drink sales, local PR, might transfer to naLonal PR due to social media.