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A 1320Radio Presentation in conjunction with The Music Flag and
INSTRUMENTAL webzine
MUSICIANS ON THE WEB
Musicians on the Web – Some Joined-Up
Thinking with Michael Stephen Clark from
1320Radio
Do you have questions about how best to
create, distribute and maintain web media in
order to promote your music?
Michael Stephen Clark writes, edits and
publishes three music related websites.
He also maintains 1320Radio, a highly
eclectic Internet radio station with diverse
programming, predominantly of Scottish
origin.
Get insights into his experiences as a writer,
editor, publisher and communicator and see
demonstrations of how things work.
Photo by Cameron Clark
1320Radio – Freedom of Expression from the Creative Heart of Scotland
ECLECTIC. SELECTED. SCOTLAND
1320Radio is a highly eclectic Internet radio
station that broadcasts the best roots, rock,
jazz, pop and classical music of Scottish origin
blasting from the past, the present and a very
bright future.
There are also features, interviews and
community showcases that offer a glimpse
into the enormously vibrant and diverse
Scottish music scene. www1320Radio.com
ECLECTIC. SELECTED. SCOTLAND.
1320Radio is a Scottish internet
broadcasting initiative designed to make
connections in music that transcend style
and genre.
It broadcasts recorded features, interviews,
community-generated music alongside
professional and semi-professional output in
the most inclusive programming imaginable.
The internet provides a low-cost opportunity
to communicate the vibrant creative impulse
that is upon us in Scotland and provides
added impetus to this forward movement.
It begins with sharing and understanding
what is happening within our borders, and
continues by striking out overseas.
www.1320radio.com
1320Radio
is powered by
Radiojar www.radiojar.com
INSTRUMENTAL Instrumental is a website that
covers Roots, Rock, Pop, Folk,
Americana and Jazz and it
emulates a magazine
experience on the web. It
mixes the media elegantly and
allows you to browse freely
and at your leisure. There is
particular emphasis placed on
new and emerging artists.
www.instrumentali.com
Aaron Wright The
Reads
Blue Rose Code
Photo by Catherine Boyce
Photo by Zoe Barrie
Photo by Jonathan Clover
The Scottish National
Jazz Orchestra
The Mavericks
Danny
Thompson
The Music Flag creates and
distributes web media on behalf of
busy musicians. If you are working
in music then you will have jobs to
do that are better off done by
someone else.
Michael Stephen Clark
(editorial/design) and Gavin
McLaughlin (photography) can help
with low-cost communications,
visuals, website creation, media
materials, social media and
updating content.
www.themusicflag.com
THE TRUTH ABOUT WEB MEDIA 1
There is always a cost. That cost is measured
in time or money, or both.
The low-cost web media I have created
demonstrates that DIY does not mean
looking cheap.
Good web media including sites, content,
apps, video, audio streaming and bespoke
artist radio are all affordable.
The only thing that is difficult is deciding
whether to spend time on it yourself, or find
someone trustworthy to manage it for you.
THE TRUTH ABOUT WEB MEDIA 2
How important is web media and is it
effective? Well, it’s not as important as your
music, but it’s better to have, than to have
not.
Outside of performance, the web is the
principal means of communicating your
work to the outside world. And it’s in
perpetual flux. Apps are on the rise as
“tablets and phablets” become the devices
of choice.
Artists will increasingly find themselves
working on web-based output and
integrating media. That means working
effectively and/or spending prudently.

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Musicians on the Web

  • 1. A 1320Radio Presentation in conjunction with The Music Flag and INSTRUMENTAL webzine MUSICIANS ON THE WEB
  • 2. Musicians on the Web – Some Joined-Up Thinking with Michael Stephen Clark from 1320Radio Do you have questions about how best to create, distribute and maintain web media in order to promote your music? Michael Stephen Clark writes, edits and publishes three music related websites. He also maintains 1320Radio, a highly eclectic Internet radio station with diverse programming, predominantly of Scottish origin. Get insights into his experiences as a writer, editor, publisher and communicator and see demonstrations of how things work. Photo by Cameron Clark
  • 3. 1320Radio – Freedom of Expression from the Creative Heart of Scotland ECLECTIC. SELECTED. SCOTLAND
  • 4. 1320Radio is a highly eclectic Internet radio station that broadcasts the best roots, rock, jazz, pop and classical music of Scottish origin blasting from the past, the present and a very bright future. There are also features, interviews and community showcases that offer a glimpse into the enormously vibrant and diverse Scottish music scene. www1320Radio.com
  • 5. ECLECTIC. SELECTED. SCOTLAND. 1320Radio is a Scottish internet broadcasting initiative designed to make connections in music that transcend style and genre. It broadcasts recorded features, interviews, community-generated music alongside professional and semi-professional output in the most inclusive programming imaginable. The internet provides a low-cost opportunity to communicate the vibrant creative impulse that is upon us in Scotland and provides added impetus to this forward movement. It begins with sharing and understanding what is happening within our borders, and continues by striking out overseas. www.1320radio.com
  • 7. INSTRUMENTAL Instrumental is a website that covers Roots, Rock, Pop, Folk, Americana and Jazz and it emulates a magazine experience on the web. It mixes the media elegantly and allows you to browse freely and at your leisure. There is particular emphasis placed on new and emerging artists. www.instrumentali.com
  • 8. Aaron Wright The Reads Blue Rose Code Photo by Catherine Boyce Photo by Zoe Barrie Photo by Jonathan Clover
  • 9. The Scottish National Jazz Orchestra The Mavericks Danny Thompson
  • 10. The Music Flag creates and distributes web media on behalf of busy musicians. If you are working in music then you will have jobs to do that are better off done by someone else. Michael Stephen Clark (editorial/design) and Gavin McLaughlin (photography) can help with low-cost communications, visuals, website creation, media materials, social media and updating content. www.themusicflag.com
  • 11. THE TRUTH ABOUT WEB MEDIA 1 There is always a cost. That cost is measured in time or money, or both. The low-cost web media I have created demonstrates that DIY does not mean looking cheap. Good web media including sites, content, apps, video, audio streaming and bespoke artist radio are all affordable. The only thing that is difficult is deciding whether to spend time on it yourself, or find someone trustworthy to manage it for you.
  • 12. THE TRUTH ABOUT WEB MEDIA 2 How important is web media and is it effective? Well, it’s not as important as your music, but it’s better to have, than to have not. Outside of performance, the web is the principal means of communicating your work to the outside world. And it’s in perpetual flux. Apps are on the rise as “tablets and phablets” become the devices of choice. Artists will increasingly find themselves working on web-based output and integrating media. That means working effectively and/or spending prudently.