The document discusses several music videos and their purpose in promoting artists. It notes that Katy Perry's "Roar" video promotes her in a positive light by showing her strength and ability to overcome obstacles. Nicki Minaj's "Pills and Potions" features advertisements that promote both her products and those of partner companies like Beats. The Kongos' "Come with Me Now" focuses more on other people than the band but still promotes them by featuring their song. Lady Gaga's "Artpop" film attempts to portray music videos as an art form rather than purely promotional, as suggested by Andrew Goodwin.

1. Katy Perry - Roar
The Music video helps promote the artists as she is nearly in every shot and they are to show
her in a positive way. In this particular music video it is an extension of the lyrics since the
lyrics are about being strong and overcoming anything or anyone from stopping you from
doing what you want. This is can be represented by the tiger or the gentleman at the
beginning.
Nicki Minaj – Pills and potions
Throughout the music video
of pills and potions there are
loads of advertisements of
different products including
her fragrance and the beats
pill products. Lots of people
and companies work together
to help to promote each other
e.g. Nicki promotes beats in
her videos so beats made a
special nicki minaj speaker,
this in turn promotes her.
Andrew Goodwin – “Music video is not
primarily a commodity form, but a
promotional one”
Andrew Goodwin – “Music videos
are just an extension of the lyrics”
Music Videos and Andrew Goodwin
In this video the
video can be seen as
somewhat an
extension of the
lyrics since the video
emphasis’s on things
such as tears which
are shown as a silver
liquid.

2. Kongos – Come with me now
The music video promotes the song
more than the band as the video
cuts away from them and focuses on
other people. The Video still
promotes the band aswell since
promoting the song promotes the
band at the same time. By having
interesting visuals like the ones used
in this video (the constant loop of
footage) then the audience are more
likely to remember it.
Lady gaga - Artpop Short film
In this 11 minute music video the
artist lady gaga tries to go against
Andrew Goodwins statement as she
believes music videos are a type of
art form and thus named the video
artpop. By making it so ridiculously
over the top the video promotes her
and her album but this is not its
primary purpose in this case.