The music video treatment tells the story of a male protagonist who discovers his girlfriend cheating on him. It is divided into 5 scenes: 1) a flashback of their relationship, 2) the male sees his girlfriend with another man at a cafe, 3) he walks away in shock seeing her with other men, 4) he runs around distressed continually seeing her face, 5) a new woman consoles him and they connect while the ex disappears in the background. The video aims to flip gender stereotypes by having the female be the cheater.

1. Music video Treatment<br />The music video to our chosen song ‘Never Get Lost by Your Side’ is set to be a narrative based video with added performance shots of the artist. As the lyrics to the song are based on a possible breakdown in a relationship between a boy and girl due to cheating and lies, we decided to follow the story and base the narrative on the cheating and lies of a female on her boyfriend. In our video we chose to flip common conventions on the head as we decided to have a female as the cheat instead of the male. This is due to us basing the principle character on the lead singer of ‘4kicks’, and to get the audience thinking about the relationship of the two and to shed a better light on females. <br />Scene 1<br />The opening scene to our music video is set to represent a flashback of the male as he is shown to be thinking about the good times in his relationship with the female. The first shot to our music video is set to be is a romantic location as the boy and girl look to be in love with each. Other. This shot will then zoom out and out from a picture of the boy and girls. This will then cut to shots as the male gets up out of bed. The shots will be taken of the male getting up and getting ready to leave his house such as having a wash. <br />Scene 2<br />The following scene will be based on the male as he leaves home to set out on a normal day in his life. A number of different shots will be taken as the male walks from his house to the café location. At this point, the male will look into the window of the café as we are able to see the cheating girl with another male together in the café with passionate facial expressions. This leads to the principle male character to walk on and follows the lyrics as the female is shown with another boy. <br />Scene 3<br />The male character then walks on from the café as again a number of different shots are taken to present the character walking a distance. The male then turns off the pavement onto a high street as a P.O.V shot is taken of the male locking eyes with other unknown females. The tracking P.O.V shot then shows someone walking into the male, As the male turns around to see who had barged him, the cheating female is seen yet again with another male eating popcorn which could represent that the female is also seeing and having a romantic time with yet another different male.<br />Scene 4<br />The scene then follows on to the principle male feeling very shocked as he carries on seeing his ex girlfriend with plenty of other males. He begins to start running from the scene as he is shown to be all over the place. As he is running from the scene, the cheating female keeps on intervening in every shot as no matter where the male goes he keeps on seeing the females face. <br />Scene 5<br />As the male stops to catch his breath in the final location, we see a hand come into the shot and tap the male on his shoulder. A reaction shot is then used as he audience are set to believe that the hand belongs to the cheating female although when the camera turns, we see a different female though she looks very similar to the cheating female previously. The two begin to talk and close up shots are taken as the boy and girl present passionate facial expression as the audience see romance between the boy and girl. The boy and girl then begin to walk until they come to a stop and turn and face. As the two face each other, we can see the cheating female in the background distance of the shot. When the shot cuts to the male and back to the shot of the boy and new girl facing, the female in the background disappears which shows that the male is finally over and rid of the cheating female. <br />