The music video for Justin Bieber's "Somebody To Love" features conventions common to the R&B genre. Certain lyrics in the song mirror the visuals of the accompanying dance moves. The simple video style filmed in a studio with upbeat dancing and cute lyrics creates a light, fun mood. Both Bieber and featured artist Usher are dressed in dark, stylish clothing typical of the R&B genre, contributing to the iconic images associated with the genre. The video focuses closely on Bieber and Usher's faces and performances, engaging the audience and making the experience feel personal. Bieber's signature hairstyle and wardrobe help develop his own star iconography within the video.