Music video props
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The teddy bear "Gerald" was purchased from a charity shop for £1.50 to feature as an important prop representing memories and emotions in the music video's storyline and for photography on the digipak. A ring was needed to show the relationship between two characters and would be provided by a member of the group who has access to a family jeweler's shop to use for some shots requiring the prop.
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Character’s used in our video
Derek was chosen to play the cool boyfriend character because he is tall and athletic. Anita was chosen to play the popular school girl because she is naturally good looking. Najim was chosen to play the nerdy/geeky character because he is naturally humorous. Matthew and Ankit were chosen to be band members because Matthew is already a musician and Ankit has experience playing in a band, which will make the band look more realistic. Jordon was chosen to be the lead singer because his image is similar to pop artists and he has acting experience, which will make his role more convincing. Extras were chosen to support the narrative and make the video look realistic.
Task 2 star image
The document discusses theories of star image and how a band can craft their image through various media. It analyzes how the band Paper Hearts portrays a youthful, romantic, clean-cut and ordinary image of themselves in their music video and plans to continue pushing this image in their digipack and poster through similar themes and styles. This is done to appeal to their target teenage female audience and fulfill requirements of being simultaneously attainable and unattainable stars.
Katy Perry Pitch
The document discusses plans for a music video for Katy Perry's song "If U Can Afford Me." The target audience is teenagers and young adults aged 13-20, especially females, who are fashionable and use social media. Different ideas are proposed for the treatment, including having Katy Perry attract the attention of male stereotypes. Costumes, locations, and promotional materials like the magazine advert and digipak are also discussed.
Final treatment
The document proposes ideas for a music video for the song "It's My Birthday" by Will.i.am and Cody Wise. The main narrative is that it is a boy's birthday and he is having a great day, having received money, pursuing his love interest, and receiving good grades and a car. The video would show various locations including his school, a party, his mind, driveway, and street to show how his birthday is going well. It outlines the resources like actors, props, and locations that would be needed to film the proposed scenes at the boy's school, house party, and other areas.
Question 1
This document discusses how the music video uses, develops, and challenges conventions of real music videos. It uses a fragmented narrative style typical of indie/alternative genres. Shots were done with a handheld camera to give it a realistic look rather than typical tripod shots, challenging conventions. It was also edited in black and white, conforming to the indie genre. The everyday teenage couple characters are typical of indie videos and relatable to the target audience.
Final treatment
The document proposes ideas for a music video for the song "It's My Birthday" by Will.i.am and Cody Wise. The main narrative is that it is a boy's birthday and he is having a great day, having received money, pursuing his love interest, and receiving good grades and a car. The video would show various locations including his school, a party, his mind, driveway, and street to show how his birthday is going well. It outlines the resources like actors, props, and locations that would be needed to film the proposed scenes at the boy's school, house party, a studio, his driveway, and on the street to portray the concept of the fun and enjoyment of birthdays.
Evaluation question 1 a2
This document discusses how the media product uses and develops conventions of real music videos. It includes shots that relate to the song lyrics, such as shots of money and a shaking hand that depict the contrast between rich and poor lifestyles. Conventions used include the artist lip syncing to match the visuals to the lyrics, using consistent outfits and makeup to create star iconography, and styling the video similarly to Ed Sheeran's "The A-Team" video. However, it does not include voyeurism or lyrics overlaying the visuals as those conventions were deemed unnecessary or unattractive for this video.
Media question 1
The music video follows conventions of the hip hop genre through its narrative focus on the relationship between a male and female artist. Elements like costume, makeup, location, cinematography, editing and sound engineering are used conventionally to portray the emotions and story. While maintaining genre conventions, some elements like lighting, iconography and camera angles are also used to further develop the narrative and themes of heartbreak. The video aims to promote the artists and their music to their target audience through an engaging performance-based concept.
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Character’s used in our video
Derek was chosen to play the cool boyfriend character because he is tall and athletic. Anita was chosen to play the popular school girl because she is naturally good looking. Najim was chosen to play the nerdy/geeky character because he is naturally humorous. Matthew and Ankit were chosen to be band members because Matthew is already a musician and Ankit has experience playing in a band, which will make the band look more realistic. Jordon was chosen to be the lead singer because his image is similar to pop artists and he has acting experience, which will make his role more convincing. Extras were chosen to support the narrative and make the video look realistic.
Task 2 star image
The document discusses theories of star image and how a band can craft their image through various media. It analyzes how the band Paper Hearts portrays a youthful, romantic, clean-cut and ordinary image of themselves in their music video and plans to continue pushing this image in their digipack and poster through similar themes and styles. This is done to appeal to their target teenage female audience and fulfill requirements of being simultaneously attainable and unattainable stars.
Katy Perry Pitch
The document discusses plans for a music video for Katy Perry's song "If U Can Afford Me." The target audience is teenagers and young adults aged 13-20, especially females, who are fashionable and use social media. Different ideas are proposed for the treatment, including having Katy Perry attract the attention of male stereotypes. Costumes, locations, and promotional materials like the magazine advert and digipak are also discussed.
Final treatment
The document proposes ideas for a music video for the song "It's My Birthday" by Will.i.am and Cody Wise. The main narrative is that it is a boy's birthday and he is having a great day, having received money, pursuing his love interest, and receiving good grades and a car. The video would show various locations including his school, a party, his mind, driveway, and street to show how his birthday is going well. It outlines the resources like actors, props, and locations that would be needed to film the proposed scenes at the boy's school, house party, and other areas.
Question 1
This document discusses how the music video uses, develops, and challenges conventions of real music videos. It uses a fragmented narrative style typical of indie/alternative genres. Shots were done with a handheld camera to give it a realistic look rather than typical tripod shots, challenging conventions. It was also edited in black and white, conforming to the indie genre. The everyday teenage couple characters are typical of indie videos and relatable to the target audience.
Final treatment
The document proposes ideas for a music video for the song "It's My Birthday" by Will.i.am and Cody Wise. The main narrative is that it is a boy's birthday and he is having a great day, having received money, pursuing his love interest, and receiving good grades and a car. The video would show various locations including his school, a party, his mind, driveway, and street to show how his birthday is going well. It outlines the resources like actors, props, and locations that would be needed to film the proposed scenes at the boy's school, house party, a studio, his driveway, and on the street to portray the concept of the fun and enjoyment of birthdays.
Evaluation question 1 a2
This document discusses how the media product uses and develops conventions of real music videos. It includes shots that relate to the song lyrics, such as shots of money and a shaking hand that depict the contrast between rich and poor lifestyles. Conventions used include the artist lip syncing to match the visuals to the lyrics, using consistent outfits and makeup to create star iconography, and styling the video similarly to Ed Sheeran's "The A-Team" video. However, it does not include voyeurism or lyrics overlaying the visuals as those conventions were deemed unnecessary or unattractive for this video.
Media question 1
The music video follows conventions of the hip hop genre through its narrative focus on the relationship between a male and female artist. Elements like costume, makeup, location, cinematography, editing and sound engineering are used conventionally to portray the emotions and story. While maintaining genre conventions, some elements like lighting, iconography and camera angles are also used to further develop the narrative and themes of heartbreak. The video aims to promote the artists and their music to their target audience through an engaging performance-based concept.
Evaulaion presentation
The student learned a lot from receiving audience feedback on their initial music video idea and pitch. The feedback helped them realize their original ideas for the band's image and locations would not fit the genre or appeal to the target audience. They incorporated the feedback by making the video more fast-paced with random shots to keep viewers engaged. Various media technologies were crucial in the planning, production and evaluation stages, including YouTube for research, Final Cut Pro for editing, Photoshop for ancillary materials, and different cameras for filming.
Eval q1
This document discusses conventions used in indie/alternative music videos and how the media product will utilize and challenge some of these conventions. It identifies common conventions like having a strong narrative, using dull/dark colors, editing on the beat, and featuring the protagonist. The media product will follow conventions like telling a relationship breakup story from the female perspective with close-up and full-length shots but challenge conventions like using natural outdoor settings instead of being glamorized. It aims to feel realistic while representing the genre and song title through conventions and unique artistic choices.
evaluation question 2
This document discusses conventions used in indie/alternative music videos and how the student's music video for the song "Sweater Weather" adheres to and challenges some of those conventions. It identifies conventions like having a strong narrative, using editing on the beat, incorporating dull/dark colors and natural lighting. The student's video follows conventions like using a female protagonist and outdoor setting/natural lighting. It challenges conventions like overly sexualized costumes by keeping the protagonist's look natural and realistic.
Evaluation Question 2
The document discusses the effectiveness of combining a main music product with ancillary texts like a digipak and advert. It aims to portray the star as an ordinary, relatable person through casual clothing. While the target audience of teenage girls may not relate to the romantic storyline, they often enjoy such narratives. The locations and visual style are kept consistent across products to maintain a cohesive brand, though the interpretations remain open to audiences. The purpose of each product is also explained, from entertainment and emotion for the video to promotion and sales for the other items through visual recognition.
Evaluation Question 2
The combination of the main music video and ancillary texts is effective. The music video tells the narrative of the song through a actress lip syncing and flashbacks in a black and white, video tape style. This conveys the supernatural theme of the song "Poltergeist." This theme is continued in the ancillary texts, like the black and white digipak with smoke edits. Representation of gender, sexuality and ethnicity were considered. While some elements like overlays did not work, the video tape overlay was kept to be effective. The ancillary texts maintain the black and white, indie aesthetic. Overall the synergy between the products improves the artist's popularity.
Evaluation: Question 1
This document analyzes how the author's media portfolio tasks for a music video and two ancillary pieces support and challenge conventions of the ska-pop genre. The music video aimed to use vibrant colors, smart costumes, bright lighting, and quick cuts like real ska-pop videos. However, some shots had dull lighting and one scene lasted 7 seconds, challenging conventions. Ancillary tasks also aimed to portray a fun image through bright colors and lighting, supporting genre conventions. The school location both supported and challenged location conventions of ska-pop videos.
Eval 1
The document discusses the creation of a music video that uses conventions of actual music videos. It is edited to fit the beat and timing of the song. Shots of landscapes and scenic views are also incorporated. The music video challenges conventions by using a narrative enigma rather than a straightforward story, aiming to capture youth and convey that time should not be wasted. It also aims to accurately represent youth in a fun, relaxed way rather than using stereotypical negative portrayals. Research into other music videos informed the creative choices for the video's props, costumes, digipak design, and magazine advertisement design.
A2 Media Evaluation Question 1
This document discusses how the media product challenges conventions of music videos and magazine advertisements in its genre. It tackles the sensitive topic of domestic violence, which is rarely addressed. While following the typical convention of telling a story through the video, it presents the story in chronological order rather than backwards like the original. The product aims to attract its target audience of 15-25 year olds of both genders by using both male and female leads and portraying a realistic domestic situation. Elements like settings and filming techniques were carefully selected to fit expectations while highlighting the abuse in a subtle way. Consistent colors and themes were used across the various parts of the media product like the digipak and posters to clearly connect them as part of a
Final ideas for music video
This document outlines a music video idea for the song "Heartbeats" by Jose Gonzalez. The idea is a narrative story where a man breaks up with his girlfriend and goes into a forest to reflect. He decides he made a mistake and goes to give her a flower, but she is gone. The setting will be at The Lookout in Bracknell due to its rural scenery. Props include an acoustic guitar, mobile phone, and flower. The main actor will wear casual clothes to match the indie folk genre of other music videos. Weather could be sunny or cloudy to suit the breakup theme.
Copy of pitch
This document discusses a group's choice to create a music video for the song "Adventure of a Lifetime" by Coldplay. It will focus on a young couple, Kayleigh and Jamie, who are adventurous, happy and clumsy. The video will have vibrant colors and follow the genre conventions of alternative/indie music videos by including visuals of the performers and switching between narrative and musical elements. It will also depict the couple's date outfits and daily lives to match the song's theme of being in love.
Final ideas for music video
This document outlines a music video idea for the song "Heartbeats" by Jose Gonzalez. The proposed narrative follows a man who breaks up with his girlfriend and goes into a forest to reflect. He decides he made a mistake and seeks to give her a flower, but cannot find her. Key elements discussed are the romantic storyline suited to the love song; nature imagery and location of a forest and lookout; potential props of a guitar, phone, and colorful flower; and casual clothing for the main actor.
Question 2 media
The document discusses the themes, locations, and design elements used for a music video and accompanying digipack. The music video's theme is about love and a breakup, depicted through flashbacks and memories. High key lighting was used to create a shadow effect representing the artist's past still affecting him. The digipack continues this theme of love and depression through imagery of the artist holding a ring representing the breakup. Photography was done in a studio to look professional. Locations for the video included a park, college TV studio, jewelry store, and cafe to make scenes look natural. A grey, white, and red color scheme was used for the digipack, and the font Castellar was selected because it is
Final ideas for music video
The document provides details for a music video for the song "Heartbeats" by Jose Gonzalez. The proposed storyline follows a man who breaks up with his girlfriend and goes to a forest to reflect. He decides he made a mistake and goes to give her a flower, but she is nowhere to be found. Key elements discussed include the romantic theme to match the love song, choosing a rural forest location for natural imagery, and props like a guitar, phone, and colorful flower.
Evaluation 1 planning
The document summarizes conventions used in a music video and accompanying digipak for an indie pop genre project. For the music video, conventions like narrative, setting, close-up shots, props, and lighting were used to tell a relatable story of a long-distance relationship. Performance elements and a black and white filter were not used to avoid being too complex or standing out from the footage. For the digipak, clear visual connections to the music video through props and aesthetics that fit the happy memory theme were prioritized over cartoony or band photos that did not link to the project. Maintaining the band's unique font logo was also important for identity.
Conventions of genres
The document discusses genre conventions for indie, country, and rock music videos. For indie videos, conventions include dim lighting matching a depressed mood, loose fitting clothes, and the use of human figures as props. Country videos typically tell a narrative story of hardship through lyrics and are set in rural landscapes, though makeup and hair may break conventions. Rock video conventions include dark, dull lighting to match the tone of the music, costumes of dark baggy clothes, and the inclusion of band instruments as props.
Example of Props
Here is an example of the props we plan to use in our music video. These are not identical representations of what we will be using, but do offer an idea of what we will try and base our final props on.
Evalution task 1
The document provides an analysis of design elements in a music video created by the author. It discusses how the video uses a strong narrative, dramatic performances, artistic camera work, strategic lighting, stereotypical costumes and props, and time constraints of 3 minutes to tell a complex romantic story over the course of a year. These production choices were made to fully engage the audience and introduce a new sophisticated artist.
Task 2 !
The marketing campaign for Luella Rouge consisted of a music video, CD digipack, and website to establish her organic star image. The music video used synthetic special effects to contrast Luella's organic image. The CD digipack and website featured natural photos of Luella and plain colors/designs to represent her organic style. Profits would come mainly from online sales on platforms like iTunes and Beatport to reach a global audience, while the music video would be promoted on YouTube and MTV. Overall, the combination of the main product and ancillary texts was deemed very effective in presenting the genre of music and fitting within current online trends.
Music Video Pitch
This document outlines a media pitch for a music video for the song "How to be a heartbreaker" by an artist named Xavier King. Key points include:
- The video will tell a narrative story through a continuous shot of Xavier King going on different dates with many girls.
- Props and branding will feature a heart with an "X" to represent the artist's name.
- The video aims to attract a target audience of 14-24 year olds by featuring a young male artist like Justin Bieber.
- Filming will take place on a studio set to allow changing backgrounds through green screen. Props will be made of cardboard for a cartoony style.
Social media
Evaluation question 1
This document summarizes the music promotional package created by the student. It discusses how the music video used conventions like narrative performance and cultural signifiers but took a more realistic approach. It also discusses how the editing, digi-pack cover, and promotional poster used conventions of existing media but added some unique elements. The package aimed to authentically represent the song about the struggles of urban youth.
Rough cut analysis
The document provides an analysis of a rough cut music video in the R&B genre. It summarizes that the video aims to tell a story through the artist's emotions and experiences, with shots that change based on the song lyrics. Visual elements like costumes, props, and lighting are used to reflect the genre. The video focuses on the artist through centered framing and selling his image to audiences. Basic editing techniques like cuts are used to keep the viewer entertained, without additional effects that could distract from the song. Areas for potential improvement are identified.
Pitch
This document proposes a digipak marketing campaign for the band Two Door Cinema Club. It suggests producing a music video featuring a romantic chase between a couple to relate to the song's lyrics. The band would be incorporated in an unconventional way to appeal to fans. A live DVD would be included and the album art would depict the couple from the video against a city backdrop, following conventions for the band. The target audience would be interested in indie/alternative music and stereotypical clothing.
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Evaulaion presentation
The student learned a lot from receiving audience feedback on their initial music video idea and pitch. The feedback helped them realize their original ideas for the band's image and locations would not fit the genre or appeal to the target audience. They incorporated the feedback by making the video more fast-paced with random shots to keep viewers engaged. Various media technologies were crucial in the planning, production and evaluation stages, including YouTube for research, Final Cut Pro for editing, Photoshop for ancillary materials, and different cameras for filming.
Eval q1
This document discusses conventions used in indie/alternative music videos and how the media product will utilize and challenge some of these conventions. It identifies common conventions like having a strong narrative, using dull/dark colors, editing on the beat, and featuring the protagonist. The media product will follow conventions like telling a relationship breakup story from the female perspective with close-up and full-length shots but challenge conventions like using natural outdoor settings instead of being glamorized. It aims to feel realistic while representing the genre and song title through conventions and unique artistic choices.
evaluation question 2
This document discusses conventions used in indie/alternative music videos and how the student's music video for the song "Sweater Weather" adheres to and challenges some of those conventions. It identifies conventions like having a strong narrative, using editing on the beat, incorporating dull/dark colors and natural lighting. The student's video follows conventions like using a female protagonist and outdoor setting/natural lighting. It challenges conventions like overly sexualized costumes by keeping the protagonist's look natural and realistic.
Evaluation Question 2
The document discusses the effectiveness of combining a main music product with ancillary texts like a digipak and advert. It aims to portray the star as an ordinary, relatable person through casual clothing. While the target audience of teenage girls may not relate to the romantic storyline, they often enjoy such narratives. The locations and visual style are kept consistent across products to maintain a cohesive brand, though the interpretations remain open to audiences. The purpose of each product is also explained, from entertainment and emotion for the video to promotion and sales for the other items through visual recognition.
Evaluation Question 2
The combination of the main music video and ancillary texts is effective. The music video tells the narrative of the song through a actress lip syncing and flashbacks in a black and white, video tape style. This conveys the supernatural theme of the song "Poltergeist." This theme is continued in the ancillary texts, like the black and white digipak with smoke edits. Representation of gender, sexuality and ethnicity were considered. While some elements like overlays did not work, the video tape overlay was kept to be effective. The ancillary texts maintain the black and white, indie aesthetic. Overall the synergy between the products improves the artist's popularity.
Evaluation: Question 1
This document analyzes how the author's media portfolio tasks for a music video and two ancillary pieces support and challenge conventions of the ska-pop genre. The music video aimed to use vibrant colors, smart costumes, bright lighting, and quick cuts like real ska-pop videos. However, some shots had dull lighting and one scene lasted 7 seconds, challenging conventions. Ancillary tasks also aimed to portray a fun image through bright colors and lighting, supporting genre conventions. The school location both supported and challenged location conventions of ska-pop videos.
Eval 1
The document discusses the creation of a music video that uses conventions of actual music videos. It is edited to fit the beat and timing of the song. Shots of landscapes and scenic views are also incorporated. The music video challenges conventions by using a narrative enigma rather than a straightforward story, aiming to capture youth and convey that time should not be wasted. It also aims to accurately represent youth in a fun, relaxed way rather than using stereotypical negative portrayals. Research into other music videos informed the creative choices for the video's props, costumes, digipak design, and magazine advertisement design.
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Similar to Music video props
A2 Media Evaluation Question 1
This document discusses how the media product challenges conventions of music videos and magazine advertisements in its genre. It tackles the sensitive topic of domestic violence, which is rarely addressed. While following the typical convention of telling a story through the video, it presents the story in chronological order rather than backwards like the original. The product aims to attract its target audience of 15-25 year olds of both genders by using both male and female leads and portraying a realistic domestic situation. Elements like settings and filming techniques were carefully selected to fit expectations while highlighting the abuse in a subtle way. Consistent colors and themes were used across the various parts of the media product like the digipak and posters to clearly connect them as part of a
Final ideas for music video
This document outlines a music video idea for the song "Heartbeats" by Jose Gonzalez. The idea is a narrative story where a man breaks up with his girlfriend and goes into a forest to reflect. He decides he made a mistake and goes to give her a flower, but she is gone. The setting will be at The Lookout in Bracknell due to its rural scenery. Props include an acoustic guitar, mobile phone, and flower. The main actor will wear casual clothes to match the indie folk genre of other music videos. Weather could be sunny or cloudy to suit the breakup theme.
Copy of pitch
This document discusses a group's choice to create a music video for the song "Adventure of a Lifetime" by Coldplay. It will focus on a young couple, Kayleigh and Jamie, who are adventurous, happy and clumsy. The video will have vibrant colors and follow the genre conventions of alternative/indie music videos by including visuals of the performers and switching between narrative and musical elements. It will also depict the couple's date outfits and daily lives to match the song's theme of being in love.
Final ideas for music video
This document outlines a music video idea for the song "Heartbeats" by Jose Gonzalez. The proposed narrative follows a man who breaks up with his girlfriend and goes into a forest to reflect. He decides he made a mistake and seeks to give her a flower, but cannot find her. Key elements discussed are the romantic storyline suited to the love song; nature imagery and location of a forest and lookout; potential props of a guitar, phone, and colorful flower; and casual clothing for the main actor.
Question 2 media
The document discusses the themes, locations, and design elements used for a music video and accompanying digipack. The music video's theme is about love and a breakup, depicted through flashbacks and memories. High key lighting was used to create a shadow effect representing the artist's past still affecting him. The digipack continues this theme of love and depression through imagery of the artist holding a ring representing the breakup. Photography was done in a studio to look professional. Locations for the video included a park, college TV studio, jewelry store, and cafe to make scenes look natural. A grey, white, and red color scheme was used for the digipack, and the font Castellar was selected because it is
Final ideas for music video
The document provides details for a music video for the song "Heartbeats" by Jose Gonzalez. The proposed storyline follows a man who breaks up with his girlfriend and goes to a forest to reflect. He decides he made a mistake and goes to give her a flower, but she is nowhere to be found. Key elements discussed include the romantic theme to match the love song, choosing a rural forest location for natural imagery, and props like a guitar, phone, and colorful flower.
Evaluation 1 planning
The document summarizes conventions used in a music video and accompanying digipak for an indie pop genre project. For the music video, conventions like narrative, setting, close-up shots, props, and lighting were used to tell a relatable story of a long-distance relationship. Performance elements and a black and white filter were not used to avoid being too complex or standing out from the footage. For the digipak, clear visual connections to the music video through props and aesthetics that fit the happy memory theme were prioritized over cartoony or band photos that did not link to the project. Maintaining the band's unique font logo was also important for identity.
Conventions of genres
The document discusses genre conventions for indie, country, and rock music videos. For indie videos, conventions include dim lighting matching a depressed mood, loose fitting clothes, and the use of human figures as props. Country videos typically tell a narrative story of hardship through lyrics and are set in rural landscapes, though makeup and hair may break conventions. Rock video conventions include dark, dull lighting to match the tone of the music, costumes of dark baggy clothes, and the inclusion of band instruments as props.
Example of Props
Here is an example of the props we plan to use in our music video. These are not identical representations of what we will be using, but do offer an idea of what we will try and base our final props on.
Evalution task 1
The document provides an analysis of design elements in a music video created by the author. It discusses how the video uses a strong narrative, dramatic performances, artistic camera work, strategic lighting, stereotypical costumes and props, and time constraints of 3 minutes to tell a complex romantic story over the course of a year. These production choices were made to fully engage the audience and introduce a new sophisticated artist.
Task 2 !
The marketing campaign for Luella Rouge consisted of a music video, CD digipack, and website to establish her organic star image. The music video used synthetic special effects to contrast Luella's organic image. The CD digipack and website featured natural photos of Luella and plain colors/designs to represent her organic style. Profits would come mainly from online sales on platforms like iTunes and Beatport to reach a global audience, while the music video would be promoted on YouTube and MTV. Overall, the combination of the main product and ancillary texts was deemed very effective in presenting the genre of music and fitting within current online trends.
Music Video Pitch
This document outlines a media pitch for a music video for the song "How to be a heartbreaker" by an artist named Xavier King. Key points include:
- The video will tell a narrative story through a continuous shot of Xavier King going on different dates with many girls.
- Props and branding will feature a heart with an "X" to represent the artist's name.
- The video aims to attract a target audience of 14-24 year olds by featuring a young male artist like Justin Bieber.
- Filming will take place on a studio set to allow changing backgrounds through green screen. Props will be made of cardboard for a cartoony style.
Social media
Evaluation question 1
This document summarizes the music promotional package created by the student. It discusses how the music video used conventions like narrative performance and cultural signifiers but took a more realistic approach. It also discusses how the editing, digi-pack cover, and promotional poster used conventions of existing media but added some unique elements. The package aimed to authentically represent the song about the struggles of urban youth.
Rough cut analysis
The document provides an analysis of a rough cut music video in the R&B genre. It summarizes that the video aims to tell a story through the artist's emotions and experiences, with shots that change based on the song lyrics. Visual elements like costumes, props, and lighting are used to reflect the genre. The video focuses on the artist through centered framing and selling his image to audiences. Basic editing techniques like cuts are used to keep the viewer entertained, without additional effects that could distract from the song. Areas for potential improvement are identified.
Pitch
This document proposes a digipak marketing campaign for the band Two Door Cinema Club. It suggests producing a music video featuring a romantic chase between a couple to relate to the song's lyrics. The band would be incorporated in an unconventional way to appeal to fans. A live DVD would be included and the album art would depict the couple from the video against a city backdrop, following conventions for the band. The target audience would be interested in indie/alternative music and stereotypical clothing.
digipak.pptx
The document discusses plans for designing the packaging of a digipak for a solo female artist's album. For the front cover, it is proposed to feature the artist prominently in the center in an interesting hairstyle and possibly with a prop to make her memorable. For the back cover, the plan is to use a 2000s futuristic theme matching the music video, showing the artist's shadow cut out on a colored background. The inside cover or CD cover could portray the artist's "teenage dirtbag" or "rockstar" lifestyle to appeal to their target audience and communicate her musical talents.
digipak copy.pptx
The document discusses plans for designing the packaging of a digipak for a solo female artist's album. For the front cover, it is proposed to feature the artist prominently in the center in an interesting hairstyle and possibly with a prop to make her memorable. For the back cover, the plan is to use a 2000s futuristic theme matching the music video, showing the artist's shadow cut out on a colored background. The inside cover or CD cover could portray the artist's "teenage dirtbag" or "rockstar" lifestyle to appeal to their target audience and communicate her musical talents.
digipak.pptx
The document discusses plans for designing the packaging of a digipak for a solo female artist's album. For the front cover, it is proposed to feature the artist prominently in the center in an interesting hairstyle and possibly with a prop to make her memorable. For the back cover, the plan is to use a 2000s futuristic theme matching the music video, showing the artist's shadow cut out on a colored background. The inside cover or CD cover could portray the artist's "teenage dirtbag" or "rockstar" lifestyle to appeal to their target audience and communicate her musical talents.
digipak.pptx
The document discusses plans for designing the packaging of a digipak for a solo female artist's album. For the front cover, it is proposed to feature the artist prominently in the center in an interesting hairstyle and possibly with a prop to make her memorable. For the back cover, the plan is to use a 2000s futuristic theme matching the music video, showing the artist's shadow cut out on a colored background. The inside cover or CD cover could portray the artist's "teenage dirtbag" or "rockstar" lifestyle to appeal to their target audience and communicate her musical talents.
Evalution task 1
The document provides details about the production of a music video. It summarizes the key elements of the music video's narrative, performance style, camera work, lighting, length, costumes/props, digipack design, and website design. The music video utilized a strong narrative, artistic camera work like whip pans, lighting to indicate the passage of time, stereotypes to concisely tell a complex love story within 3 minutes, and styled costumes/props to clearly portray the narrative with a dramatic star image for a new artist.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
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