Music 4.5: Helena Kosinski, VP, Nielsen Music
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Music 4.5: Helena Kosinski, VP, Nielsen Music
- 1. Helena Kosinski, Nielsen Music 28TH September 2017 WHAT DATA REALLY MATTERS? Copyright © 2017 The Nielsen Company. Confidential and proprietary.
- 2. Copyright © 2017 The Nielsen Company. Confidential and proprietary. WHO OWNS THE IMPORTANT DATA?
- 3. Copyright©2017TheNielsenCompany.Confidentialandproprietary. 3 LABELS MANAGEMENT & PROMOTERS RADIO & MEDIA RETAIL & SERVICE PROVIDERS PUBLISHERS & PROs SOCIAL RESEARCH/ DATA PROVIDERS WHO OWNS THE IMPORTANT DATA?
- 4. Copyright © 2017 The Nielsen Company. Confidential and proprietary. AND HOW DO THEY MAKE IT AVAILABLE?
- 8. 8 Copyright©2017TheNielsenCompany.Confidentialandproprietary.Copyright©2017TheNielsenCompany.Confidentialandproprietary. NIELSEN MUSIC CONNECT – MUSIC CONSUMPTION
- 9. 9 Copyright©2017TheNielsenCompany.Confidentialandproprietary.Copyright©2017TheNielsenCompany.Confidentialandproprietary. KOREANS MOST LIKELY TO LISTEN TO DANCE MUSIC… Nielsen APAC Mini-M360 2017 Q. How often, if ever, do you listen to each of the following types of music? Base: Total China Respondents (1101), Total Australia Respondents (1016), Total Taiwan Respondents (1004), Total Korea Respondents (1007), Total Japan Respondents (1004) % Respondents Who Listen to Dance Music 64% 64% 35%74% 49% NIELSEN MUSIC RESEARCH
- 10. Copyright © 2017 The Nielsen Company. Confidential and proprietary. WHAT DATA REALLY MATTERS?
- 11. Copyright © 2017 The Nielsen Company. Confidential and proprietary. ACTIONABLE
- 12. 12 Copyright©2017TheNielsenCompany.Confidentialandproprietary.Copyright©2017TheNielsenCompany.Confidentialandproprietary. WHERE DO FOO FIGHTERS OVER INDEX?
- 14. 14 Copyright©2017TheNielsenCompany.Confidentialandproprietary.Copyright©2017TheNielsenCompany.Confidentialandproprietary. Source: 2016 Adults Only Spring Experian Simmons. Base: Tequila Drinkers 21+ Brands Drink Most Often IMPACTS BRAND PARTNERSHIPS Despite less prevalence overall – Don Julio, Cazadores, and Hornitos each enjoy increased favour among 2 Chainz fans who drink tequila 11% 12% 13% 18% 36% 39% 161 218 155 109 110 92 HORNITOS CAZADORES DON JULIO 1800 SILVER PATRON JOSE CUERVO TEQUILA BRANDS
- 15. 15 Copyright©2017TheNielsenCompany.Confidentialandproprietary.Copyright©2017TheNielsenCompany.Confidentialandproprietary. IMPACTS REVENUE FLOW AND ROYALTIES AND INCOME TRACKING
- 16. Copyright © 2017 The Nielsen Company. Confidential and proprietary. COMPREHENSIVE AND ORGANISED
- 18. Copyright © 2017 The Nielsen Company. Confidential and proprietary. CONNECTED & GLOBAL
- 19. 19 Copyright©2017TheNielsenCompany.Confidentialandproprietary.Copyright©2017TheNielsenCompany.Confidentialandproprietary. NIELSEN MUSIC CONNECT – COUNTRY BREAK OUT Roll out during 2018
- 20. Copyright © 2017 The Nielsen Company. Confidential and proprietary. CHALLENGES?
- 21. Copyright©2017TheNielsenCompany.Confidentialandproprietary. 21 GLOBAL AGGREGATION OF CONNECTED DATA
- 24. IN SUMMARY… Copyright © 2017 The Nielsen Company. Confidential and proprietary.
- 25. 25 Copyright©2017TheNielsenCompany.Confidentialandproprietary.Copyright©2017TheNielsenCompany.Confidentialandproprietary. IN SUMMARY Data matters if its: • Comprehensive and well organised • Connected and (in today’s music industry) global • Actionable by those who know how to interpret
- 26. 26 HELENA KOSINSKI VP, Client Solutions, Nielsen Music Global helena.kosinski@nielsen.com @Helena_NM Copyright © 2017 The Nielsen Company. Confidential and proprietary.