To convince a skeptical audience that lacks knowledge of your skills and experience: 1. Emphasize your experience and credentials to build trust, as decision-makers rely more on the messenger than the message. 2. Highlight your skills prominently upfront, as skills are important for gaining trust where experience is lacking. 3. Have others promote your skills and experience for you, as third-party endorsements can be more effective than self-promotion according to multiple studies.

1. Get Your Message Across to a
Skeptical Audience
by Steve Martin
Presented by:
Musa Javed
Raja wasi
M.Daniyal

2. What should be done to convince those audience or decision makers that doesn’t know about your
skills and experience.
• Decision makers put more trust on the messenger as compared to their message
so show that you are an experienced person.
• Skills are important for convincing the audience otherwise it is hard to gain the trust.
• Making arrangements for someone to brag about your skills is more effective than do it yourself.
Examples:
• According to study led by Stanford University’s Jeffrey Pfeffer that getting a middleman to brag
about you can be quite successful.
• In a different study involving real estate agents, customers interested in selling a home were
truthfully informed of the agent's credentials and expertise as a result the number of
appointments that were scheduled increased by 19.6 percent more quickly than it did when no
introductions were made.
• While submitting your proposal in written form make sure that your and your team’s credentials
are prominently positioned up front.

3. Another approaches for winning people over when you lack experience?
• A study done by Zakary Tormala in which a person with little experience can still be
selected just by their leadership potential.
• Using quotes can also make the proposal interested.
• Try adding a statement in your proposal that, in addition to outlining your knowledge,
shows the promise of your potential.

4. Thank you