Creating Value While Using UHF RFID




                 Electronics:
                 PCB Tagging with Magicstrap
RFID System – Basic Elements




               3 Elements of
               an RFID System
RFID System – Tag Elements



                      MAGICSTRAP®
                            is
                     a Tag Component

                  Tag/Inlay


                                                 Antenna
                               (PET film etc.)
                                                 (Cu, Al, Sn
                                                 etc.)




                    Strap

       a                         IC
                                  IC


UHF - IC Module               Substrate
Rethinking Tags: Reduce to the MAGICSTRAP®

 Efficiently use existing metallization as antenna
    Food Packages                                Electronics




                                                               Pharmacy

        Tag/Inlay   Instead of adding cost
                                       Antenna
                     (PET film etc.)
                                       (Cu, Al, Sn
                                       etc.)



                                       Expensive
Rethinking Tags: Reduce to the MAGICSTRAP®

 Efficiently use existing metallization as antenna
     Food Packages                          Electronics




                                                          Pharmacy
 Simply place the Magicstrap on an existing
 metallization layer (e.g. aluminum layer on the food
 package or ground plane in the PCB) and it will be
 used as a booster antenna.
 Depending on the size, permittivities and form
 factors you can achieve several meters of read
 range.
4 Types of reference antenna on PCB



         Type1                Type2                           Type3                                    Type4
10cm




                                                                                                         3.2x1.3cm
                                                                              1.2x1.0cm                  (4.2cm2)
                 0.5x0.5cm            0.5x1.0cm                               (1.2cm2)
                 (0.25cm2)            (0.5cm2)




                                                                                  MAGICSTRAP®


        4cm
Read range

       0.7m                  1.6m                      3.6m                                       5m
                                              (at 4W EIRP, 915MHz, with 6dBi directivity antenna and circularly polarized wave
What is inside of MAGICSTRAP® ?

                         RFID IC          Resin mold
         MAGICSTRAP®




         Substrate                                     Ceramic Multilayer
                                                       (LTCC)
                                                       Low Temperature Cofired Ceramics



Embedded RF circuit

- RFID IC
- RF (matching) circuit in LTCC
     - Wideband antenna filter – all global UHF RFID bands covered
     - ESD protection
     - Antenna for Magnetic Coupling

                         Environmental Friendly: 100% GREEN materials
How does MAGICSTRAP® work on PCB?


                                       MAGICSTRAP®
       Conventional Dipole Antenna     mounting position
   1




       Dipole Antenna with wide area

   2




       PCB antenna with MAGICSTRAP®


   3        PCB ground




 MAGICSTRAP® recognizes the PCB as a dipole antenna.
 MAGICSTRAP® makes stable RFID tag on PCB.
                                                     Confidential
Simply Add Some Magic to Your PCB

                      Supply Chain Management             Traceability



  Conventional PCB
  without RFID tag
  function



                                           AP®
                                     ICSTR
                               MAG
     1.   xxx
     2.   xxxxxxxxx
     3.   xxx
     4.   xxxx
     5.
     6.
          xxxxx
          xx
                                                        Advanced PCB
     7.
     8.
          xx
          xx
                                                        with RFID tag function


                                     Anti-Counterfeit


Add MAGICSTRAP® and your PCB will become a full RFID Tag!
And explore the added value by UHF RFID

                       Traceability                   Supply Chain
 Example !
                                                      Management




          MAGICSTRAP®
           inside!




                                  Anti-Counterfeiting

The product itself will become a full RFID Tag over the whole value chain!
Use Case: The Schneider Automation business

                                   Seligenstadt (Germany)
                                   Schneider Automation Gmbh       Shanghaï (China )
    €400 Millions business                                         Schneider Electric investment Ltd
  1200 employees.
 4 subsidiaries around the world
 4 RD locations
 1 specialized factory

North Andover (North America)
Schneider Automation INC




                                                Carros, Sophia (France)
                                                Schneider Automation S.A.S
Actual Use Case Magicstrap on PCB


   Schneider Electrics - France
Current product tracking solutions

                 PCB           •   Laser marking 2D code on each
                                   PCB
              identification       –   Collect assembly process
                                       parameters
                                   –   Process interlock
                PCBA
                               •   2D matrix code sticker after coating
               assembly            –   Used as anti error system in FAT
               and test                lines
                               •   HF RFID tag
                                   –   Removed and recycled
                Coating



       FAT1      FAT2                            FAT…
Schneider approach to RFID
•   Compensate tag over cost by productivity gain
    –   Replace multiple labeling by one SMD component UHF tag
    –   Tag cost is the key figure
    –   Assembly cost can be neglected
    –   Use the same tag along PCBA assembly process and FAT process
•   Evaluate implementation constraints
What can Magicstrap do for Schneider ?


  Access PCB panel data in line
                                     Hold more data
       before/after reflow




                                      Access multiple
Access tagged PCBA data after     PCBA data into a shielded
      conformal coating           product (with precautions)
TraceItAll

 solution
   Cost        Component cost is compensated by process
              savings

   ROI          All identification operation are suppressed

               Real time data capture increase precision of process
  Quality     control
               Product history is archived

               On demand data can be included into the product
  Service      They remain accessible in a running configuration

               Energy savings 102 MWh for one year
Environment    Product end of live recycling processing data
Magic Keys for Value Creation
-     Start with closed loop scenario (production  traceability)
      but additional values over whole process identified
          - Anti-counterfeiting
          - Maintenance
          - Recycling
          - ...
- Use Smart Tag Solution based on
    existing process
- Transform the product
- Add RFID uses Step by Step

Project Partners  AIM Members

                                  Reader-Writers        System Solutions
                                  Antennas               and Middleware
Take a R(F)IDe with me




aschmoldt@murata.de   http://www.murata.com/products/rfid/index.html

Murata RFID PCB Tag (UHF) With Magicstrap (Incl. Schneider Usecase)

  • 1.
    Creating Value WhileUsing UHF RFID Electronics: PCB Tagging with Magicstrap
  • 2.
    RFID System –Basic Elements 3 Elements of an RFID System
  • 3.
    RFID System –Tag Elements MAGICSTRAP® is a Tag Component Tag/Inlay Antenna (PET film etc.) (Cu, Al, Sn etc.) Strap a IC IC UHF - IC Module Substrate
  • 4.
    Rethinking Tags: Reduceto the MAGICSTRAP® Efficiently use existing metallization as antenna Food Packages Electronics Pharmacy Tag/Inlay Instead of adding cost Antenna (PET film etc.) (Cu, Al, Sn etc.) Expensive
  • 5.
    Rethinking Tags: Reduceto the MAGICSTRAP® Efficiently use existing metallization as antenna Food Packages Electronics Pharmacy Simply place the Magicstrap on an existing metallization layer (e.g. aluminum layer on the food package or ground plane in the PCB) and it will be used as a booster antenna. Depending on the size, permittivities and form factors you can achieve several meters of read range.
  • 6.
    4 Types ofreference antenna on PCB Type1 Type2 Type3 Type4 10cm 3.2x1.3cm 1.2x1.0cm (4.2cm2) 0.5x0.5cm 0.5x1.0cm (1.2cm2) (0.25cm2) (0.5cm2) MAGICSTRAP® 4cm Read range 0.7m 1.6m 3.6m 5m (at 4W EIRP, 915MHz, with 6dBi directivity antenna and circularly polarized wave
  • 7.
    What is insideof MAGICSTRAP® ? RFID IC Resin mold MAGICSTRAP® Substrate Ceramic Multilayer (LTCC) Low Temperature Cofired Ceramics Embedded RF circuit - RFID IC - RF (matching) circuit in LTCC - Wideband antenna filter – all global UHF RFID bands covered - ESD protection - Antenna for Magnetic Coupling Environmental Friendly: 100% GREEN materials
  • 8.
    How does MAGICSTRAP®work on PCB? MAGICSTRAP® Conventional Dipole Antenna mounting position 1 Dipole Antenna with wide area 2 PCB antenna with MAGICSTRAP® 3 PCB ground MAGICSTRAP® recognizes the PCB as a dipole antenna. MAGICSTRAP® makes stable RFID tag on PCB. Confidential
  • 9.
    Simply Add SomeMagic to Your PCB Supply Chain Management Traceability Conventional PCB without RFID tag function AP® ICSTR MAG 1. xxx 2. xxxxxxxxx 3. xxx 4. xxxx 5. 6. xxxxx xx Advanced PCB 7. 8. xx xx with RFID tag function Anti-Counterfeit Add MAGICSTRAP® and your PCB will become a full RFID Tag!
  • 10.
    And explore theadded value by UHF RFID Traceability Supply Chain Example ! Management MAGICSTRAP® inside! Anti-Counterfeiting The product itself will become a full RFID Tag over the whole value chain!
  • 12.
    Use Case: TheSchneider Automation business Seligenstadt (Germany) Schneider Automation Gmbh Shanghaï (China ) €400 Millions business Schneider Electric investment Ltd 1200 employees. 4 subsidiaries around the world 4 RD locations 1 specialized factory North Andover (North America) Schneider Automation INC Carros, Sophia (France) Schneider Automation S.A.S
  • 13.
    Actual Use CaseMagicstrap on PCB Schneider Electrics - France
  • 14.
    Current product trackingsolutions PCB • Laser marking 2D code on each PCB identification – Collect assembly process parameters – Process interlock PCBA • 2D matrix code sticker after coating assembly – Used as anti error system in FAT and test lines • HF RFID tag – Removed and recycled Coating FAT1 FAT2 FAT…
  • 15.
    Schneider approach toRFID • Compensate tag over cost by productivity gain – Replace multiple labeling by one SMD component UHF tag – Tag cost is the key figure – Assembly cost can be neglected – Use the same tag along PCBA assembly process and FAT process • Evaluate implementation constraints
  • 16.
    What can Magicstrapdo for Schneider ? Access PCB panel data in line Hold more data before/after reflow Access multiple Access tagged PCBA data after PCBA data into a shielded conformal coating product (with precautions)
  • 17.
    TraceItAll solution Cost Component cost is compensated by process savings ROI All identification operation are suppressed Real time data capture increase precision of process Quality control Product history is archived On demand data can be included into the product Service They remain accessible in a running configuration Energy savings 102 MWh for one year Environment Product end of live recycling processing data
  • 19.
    Magic Keys forValue Creation - Start with closed loop scenario (production traceability) but additional values over whole process identified - Anti-counterfeiting - Maintenance - Recycling - ... - Use Smart Tag Solution based on existing process - Transform the product - Add RFID uses Step by Step Project Partners AIM Members Reader-Writers System Solutions Antennas and Middleware
  • 20.
    Take a R(F)IDewith me aschmoldt@murata.de http://www.murata.com/products/rfid/index.html