SlideShare a Scribd company logo
6879% 1.81% 80%
Increase in SE Traffic Conversion Rate Of leads come from the website
Our Expertise in Search Engine Marketing helped our client
Success - Story PPC
TM
Challenges
Solutions
About Aditya Scientific
Aditya Scientific, established in 2010, is a leading manufacturer of a wide range of
laboratory equipment such as rotary evaporators, diaphragm vacuum pumps, recirculation chillers,
process reactors, overhead stirrers and magnetic stirrers.
With strong domain knowledge in both engineering and chemistry, Aditya Scientific has successfully
expanded its business empire to Sri Lanka, Bangladesh, Vietnam, Africa and Pakistan.
Over the years, Aditya Scientific has built a reliable and trustworthy bond with renowned institutions
like IITs, BITS, Custom Research Organisation, Major Universities, etc.
The main objective was to drive visitors to the website
and at the same time increase the number of leads generated through the web.
They were looking to take their products to all other potential customers spread across the
globe and expand the business. The biggest challenge was to establish themselves across
PAN India & make inroads into Asia-Pac & African markets. It needed a strong online presence.
The website was created way back at the inception which was threatening to hamper the
organic traffic from the search engines and so the leads generated through the web.
The need of the hour was to revamp the website and a technology upgrade.
User interface changes
Global appeal to international markets
Optimizing the website for search engines
Implementing Social Media strategy
AdWords campaigns with customised landing pages
Impressions
Clicks
Click-through-rate %
Cost
Cost per click
No. of leads
Conversion rate %
Cost per lead
22,92,154
73,572
3.21%
INR 83,906.40
INR 1.14
1,328
1.81%
INR 63.18
ADWORDS CAMPAIGN DASHBOARD
Strategies Implemented
Using a combination of many keywords and phrases
Used ‘Phrased Match’ instead of ‘Broad Match’ thus reducing the unwanted clicks
Used ‘Display Ads’ with customised banners of various sizes
Rearranging the title and description for the text ads for effective CTR

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Multiples Consulting Success Story - PPC (AdWords)

  • 1. 6879% 1.81% 80% Increase in SE Traffic Conversion Rate Of leads come from the website Our Expertise in Search Engine Marketing helped our client Success - Story PPC TM Challenges Solutions About Aditya Scientific Aditya Scientific, established in 2010, is a leading manufacturer of a wide range of laboratory equipment such as rotary evaporators, diaphragm vacuum pumps, recirculation chillers, process reactors, overhead stirrers and magnetic stirrers. With strong domain knowledge in both engineering and chemistry, Aditya Scientific has successfully expanded its business empire to Sri Lanka, Bangladesh, Vietnam, Africa and Pakistan. Over the years, Aditya Scientific has built a reliable and trustworthy bond with renowned institutions like IITs, BITS, Custom Research Organisation, Major Universities, etc. The main objective was to drive visitors to the website and at the same time increase the number of leads generated through the web. They were looking to take their products to all other potential customers spread across the globe and expand the business. The biggest challenge was to establish themselves across PAN India & make inroads into Asia-Pac & African markets. It needed a strong online presence. The website was created way back at the inception which was threatening to hamper the organic traffic from the search engines and so the leads generated through the web. The need of the hour was to revamp the website and a technology upgrade. User interface changes Global appeal to international markets Optimizing the website for search engines Implementing Social Media strategy AdWords campaigns with customised landing pages
  • 2. Impressions Clicks Click-through-rate % Cost Cost per click No. of leads Conversion rate % Cost per lead 22,92,154 73,572 3.21% INR 83,906.40 INR 1.14 1,328 1.81% INR 63.18 ADWORDS CAMPAIGN DASHBOARD Strategies Implemented Using a combination of many keywords and phrases Used ‘Phrased Match’ instead of ‘Broad Match’ thus reducing the unwanted clicks Used ‘Display Ads’ with customised banners of various sizes Rearranging the title and description for the text ads for effective CTR