Multichannel - Seminar Web, apps,email

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Colours B.V.

Why
Vision

Strategy How

Tactics

What

Execution

LOYALTY

At the right moment, the right product, through the right channel to meet the needs of the consumer

“Wendy @KLM
you are a
customer service
goddess”

Ivanka Trump
@Twitter
800,287 followers

Webinar Lars van Tulden and Rob Habraken (Colours) during Sitecore Wintercamp 2015. Predicting visitor behavior| by Colours A deep dive into predicting the behavior of users in general and your site’s visitors: Why would you want to predict behavior? What’s in it for the visitor of your website? What are the trends in the market and what can we expect in 2015. What are the possibilities regarding your current Sitecore solution? Sitecore 8 and its aim towards customer experience and automation. Have you missed this webinar? No problem. You can watch the recorded version: https://attendee.gotowebinar.com/register/121511833;jsessionid=abcpd8xMFlORsbEyhU0Su

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Presentatie van Charlotte van Dael tijdens de iLounge van het DDMA op 9 maart 2010 “KISS (keep it simpel stupid) de gebruiker!” De Gouden tip van Charlotte van Dael is duidelijk, houd het simpel. Als usability consultant bij het Optimalisatielab van Colours heeft ze inzicht in de gebruikersvriendelijkheid van sites. En usability is, volgens Van Dael, dé basis van een optimale site. Site bezoekers zijn intuïtief. En door middel van gebruikersstudies (o.a. eyetracking) kan hun gedrag bestudeerd worden. Met de resultaten kan een site geoptimaliseerd worden. Indeling, vlakken, kleuren en lijnen, ze zijn allemaal van invloed op het kijk en clickgedrag van de bezoeker. Door deze onderdelen te aan te passen is de usability te optimaliseren en de waardering van een site beïnvloedbaar.

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Colours Bureaupresentatie

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