MultiChannel Marketing Strategy - Jeff Turnbow, WinningLocal

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This document summarizes Jeff Turnbow's keynote on multichannel marketing strategy. It discusses understanding the customer journey, assessing team capacity, selecting tactics based on goals and budget, concentrating efforts, and optimizing for synergy across channels. Tactics mentioned include blogging, SEO, email, TikTok, direct mail, retargeting, PPC, Facebook, Instagram, display ads, TV, and email. The presentation emphasizes knowing the customer, having the right goals, tactics that fit the budget and capabilities, and testing for continuous improvement.

KEYNOTE
Jeff Turnbow
FOUNDER
JEFFTURNBOW
MultiChannel
Marketing Strategy
LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023
DIGIMARCONWORLD.COM | #DigiMarConWorld

20 Year Marketer
Agency Owner
Consultant / Coach
Author

THE DIFFERENCE
OMNICHANNEL
TACTICS
1 MUTLICHANNEL
SYNERGY
2

Common Feedback
What if ....budget?
Which tactics do we need?
Top tactics?
Where should I begin?

WHATS THE GOAL?
AWARENES
S
RESEARC
H
INTENT
LOYALTY
RENTENTION
SERVIC
E

CAPACITY?
Team
Partners
Capabilities
Efficiencies

BLOGGING SEO EMAIL TIK TOK DIRECT MAIL
RETARGETING
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL

BLOGGING SEO EMAIL TIK TOK DIRECT MAIL
RETARGETING
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL
Select Your Tactics For Goal(s)

BUDGET
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL
Demo

BUDGET
PPC META SEO DISPLAY CONTENT
GMB OPTIMIZE
TESTS

Concentrate Your Tactics
Strategy To Success

PPC / SEARCH
Adwords Platform?
AI/ Automation with First Party Data

PPC / SEARCH
BUDGET
CTR
AD GROUPS
AD DESCRIPTIONS
CONVERSION QUALITY
CPL

SOCIAL ADS
Are you Depending on FB/INSTA Data?
AI / Automation with First Party Data
Post + 10% Engagement
Target
Boost!
Boost Again
TEST
10%
Boost

MULTICHANNEL STRATEGY
• Know Customer / Journey
• Capacity
• Make A List
• Foundation
• Budget - Tactics
• Concentration
• Optimization
• Synergy

MultiChannel Marketing Strategy - Jeff Turnbow, WinningLocal

Multi-channel and Omni-channel marketing is being utilized by today’s professional marketers. During this session Turnbow will reveal his proven strategy for becoming triumphant in Multi-channel marketing with over 2,000 unique business types. He will solve frustrations surrounding tactic selection, budgeting, capacity, and those common “what if’s”. Turnbow is known for simplifying complexities and providing a methodical, actionable process for improved results in marketing. Learn his philosophy and methods to optimize your business or team. Additionally, Turnbow will provide his top tips for the most used tactics in the new Marketing 3.0 world. Turnbow is a best-selling author for transformational leadership, an international marketer, agency owner, and often featured in top news outlets as a goto in digital marketing. Come see why Turnbow is a high demand speaker and thought leader in digital marketing.

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It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.

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Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

Adapt or Die - Jon Lakefish, Lakefish Group LLC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience. Key Takeaways: Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.

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From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth. Key Takeaways: - Educate on the various types of influence we can use as marketers - Establish the problems that make influencers a priority - Walk through some practical tactics on HOW to run a program leveraging several of these influence channels

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

SMM Cheap - No. 1 SMM panel in the world

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MultiChannel Marketing Strategy - Jeff Turnbow, WinningLocal

1. KEYNOTE Jeff Turnbow FOUNDER JEFFTURNBOW MultiChannel Marketing Strategy LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023 DIGIMARCONWORLD.COM | #DigiMarConWorld

2. STRATEGY MULTICHANNEL

3. 20 Year Marketer Agency Owner Consultant / Coach Author

6. THE DIFFERENCE OMNICHANNEL TACTICS 1 MUTLICHANNEL SYNERGY 2

7. Common Feedback What if ....budget? Which tactics do we need? Top tactics? Where should I begin?

8. KNOW YOUR CUSTOMER

9. UNDERSTAND THEIR JOUNEY

10. WHATS THE GOAL? AWARENES S RESEARC H INTENT LOYALTY RENTENTION SERVIC E

11. CAPACITY? Team Partners Capabilities Efficiencies

12. MAKE A LIST GOAL CAPACITY

13. FOUNDATION Web Presence Conversion Optimization Basic SEO Google My Business Social Setup Brand Guide Processes

14. BLOGGING SEO EMAIL TIK TOK DIRECT MAIL RETARGETING PPC FACEBOOK INSTAGRAM DISPLAY TV EMAIL

15. Budget Tactics Capacity

16. BLOGGING SEO EMAIL TIK TOK DIRECT MAIL RETARGETING PPC FACEBOOK INSTAGRAM DISPLAY TV EMAIL

17.

18. BLOGGING SEO EMAIL TIK TOK DIRECT MAIL RETARGETING PPC FACEBOOK INSTAGRAM DISPLAY TV EMAIL Select Your Tactics For Goal(s)

19. BUDGET PPC FACEBOOK INSTAGRAM DISPLAY TV EMAIL Demo

20. BUDGET PPC META SEO DISPLAY CONTENT GMB OPTIMIZE TESTS

21. Concentrate Your Tactics Strategy To Success

22. GMB OPTIMIZE

23. GMB OPTIMIZE Link your name and keyword to GMB profile address Reviews 10 Questions Asked in profile 20 Geotagged Photos Google News Articles - Geotagged Photos in Articles Map Embeds Onpage Local Links Youtube Video 2500 Blog Posts with Geo Locations

24. PPC / SEARCH

25. PPC / SEARCH Adwords Platform? AI/ Automation with First Party Data

26. PPC / SEARCH

27. PPC / SEARCH BUDGET CTR AD GROUPS AD DESCRIPTIONS CONVERSION QUALITY CPL

28. SOCIAL ADS Are you Depending on FB/INSTA Data? AI / Automation with First Party Data Post + 10% Engagement Target Boost! Boost Again TEST 10% Boost

29. SYNERGY OMNICHANNEL

30. MULTICHANNEL STRATEGY • Know Customer / Journey • Capacity • Make A List • Foundation • Budget - Tactics • Concentration • Optimization • Synergy

31. Feedback Questions Requests Book

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