Mẫu thiết kế Profile công ty thức ăn chăn nuôi Spotlight do Sao Kim thực hiện. Profile dung lượng 24 trang với nội dung tiếng Anh Nguồn: saokim.com.vn

1. www.spotlightfeed.com
Spotlight Animal Feed Corporation
SOUTHERN OFFICE: SPOTLIGHT ANIMAL FEED CORPORATION (SAF. CORP)
8 floor, Sonadezi Tower, 1 Street, Bien Hoa Industrial Zone 1, Dong Nai
Tel: 061 3833 337 - 061 3833 338 - Fax: 061 3833 334
HEAD OFFICE: SPOTLIGHT ANIMAL FEED CORPORATION (SAF. CORP)
Lot A59/I, Road no. 7, Vinh Loc Industrial Zone, Binh Hung Hoa B Ward,
Binh Tan District, HCMC
Tel: 08 3816 4790 - Fax: 08 3816 4791
NORTHERN OFFICE: SPOTLIGHT ANIMAL FEED CORPORATION (SAF. CORP)
No. 63, Team 9, Viet Hung Ward, Long Bien District, Ha Noi
Tel: 04 3652 0181 - Fax: 04 3652 0281
© Copyright Spotlight Animal Feed Corporation 2014

2. Company ProfileSPOTLIGHT Animal Feed Corporation, founded in
May of 2013, operates under the guiding principles
of: Quality, Reliability, Value-Added Service, and
Competitive Pricing. We formulate, produce, sell, and
distribute a full line of complete feed for Swine,
Aquaculture, and Poultry. We add value to our already
exceptional product line by offering on-site, and
remote, after-sale support and consultation on a
variety of topics including: animal nutrition, health,
and management practices.
SPOTLIGHT has two primary locations, our corporate
headquarters, just a short drive from Ho Chi Minh
City, in Bien Hoa, Vietnam; and, a fully staffed regional
sales office in Hanoi. But you don’t have to come to
us, our expert sales team makes house and farm
calls in all 63 of Vietnam’s unique and beautiful
provinces. Please contact us at your convenience.
Think. Feed. Grow. with SPOTLIGHT!

3. At SPOTLIGHT, we energetically employ a collaborative leadership model to drive innovative
technological development and build vital and robust personal relationships with customers,
suppliers, managers, and staff at all pivotal stratum of the distribution process. With a
growth centric perspective and solid capital endowment we have the prerequisite resources
paramount to sponsor our positive environmental ethos and our ardent, core value directed
devotion to design, fund, and enthusiastically participate in, community outreach service
programs.
At SPOTLIGHT, our heart process is—Think. Feed. Grow. We seek constant insight from
leading industry experts and we feed these fresh ideas with relentless diligence and our
supreme commitment to our customers. Our relationships take root, our business grows,
and our harvest is bountiful.
At SPOTLIGHT Animal Feed Corporation, our mission is
to provide the highest quality animal feed at optimum
value via an affirmative customer experience centered
model. From the independent local farmer to regional and
international agribusiness, and all variations in between,
we distribute the finest quality feed, with the most
dynamic range of additives possible, directly to food
resource producers of: swine, poultry and aquacultural
species.
Mission

4. Vision
SPOTLIGHT is more than just a name. SPOTLIGHT is a
metaphor for our corporate Vision. It’s about how we see
our customers, find novel ways to meet their needs, and
maximize their profitability. SPOTLIGHT’s goal is to
become a beacon of innovation, leading the feed industry
forward with unparalleled commitment to value added
services and superior product performance. Think. Feed.
Grow. SPOTLIGHT.

5. Core Values
A business will only be as successful as the values that drive its people’s actions are true.
These are the values that move SPOTLIGHT forward:
Partners
Our customers are our partners; their success is our success.
Diligence
Hard work is its own reward.
Quality
Value is measured in performance over time.
Reliability
Here today; here tomorrow.
Competition
Challenge is the soul of greatness.

6. Deputy General Director and Lead Formulator
Phan Cong Oanh
Dr. Mahmoud Hosney Farahat is an expert in poultry nutrition and a
member of SPOTLIGHT’s Advisory Group. He provides, reviews, and
critiques poultry feed formulations; develops nutrition specifications;
and, aids and advises on research trials for SPOTLIGHT’s complete
poultry feeds.
Dr. Farahat is a leading voice in the Egyptian poultry industry and
currently lectures at Zagazig University, Egypt. He is also a member
of the editorial boards of Current Research in Nutrition of Food
Science Journal and the Journal of Animal and Poultry Sciences.
Dr. Farahat received his B.S., in veterinary medical science, and M.S., in nutrition and clinical nutrition
from Zagazig University, Egypt; and completed his Ph. D. in poultry nutrition at the University of
Minnesota, USA.
Dr. Mahmoud Hosney Farahat
Nutritionist Group
Technology & Formulation
Animal nutrition is a science and SPOTLIGHT is committed to applying the latest
industry developments and most innovative research to our product line. Our
customers demand the highest quality animal feed and we deliver. Each of our feeds
is specifically designed to maximize farm profitability (ROI) by incorporating precise
amounts of essential proteins, fats, amino acids and minerals combined with the
newest novel feed additives, such as, microbiotics, enzymes and probiotics. Our
European educated formulator is advised by industry experts from around the
globe. When you choose SPOTLIGHT, you get the best.
Phan Cong Oanh is SPOTLIGHT’s Deputy General Director and Lead Formulator. He
is responsible for finalization of all feed formulas and works closely with the
production and accounting departments, as well as, our International Nutritionist
Group to ensure the highest standards of feed quality.
Oanh, a former Associate Professor of Aquaculture at Can Tho University, has
years of technology and management experience at the most well-known American
feed producer in Vietnam. His knowledge and experience provides an excellent
foundation for a new standard in the Vietnamese marketplace.
Oanh holds a B.S. in aquaculture from Can Tho University, Can Tho, Vietnam; and
an M.S. from Wageningen University, Wageningen, Netherlands.
Dr. Jason Woodworth is a swine nutrition expert and a member of
SPOTLIGHT’s Advisory Group. He provides, reviews, and critiques
swine feed formulations; develops nutrition specifications; and,
provides technical updates on swine related industry developments.
Dr. Woodworth is a renowned opinion in the U.S. and Europe, in both
academic and private sectors. Before accepting a Research
Associate Professorship at Kansas State University, where currently
focuses on increasing swine producer profitability; Dr. Woodworth
was Global Product Manager for specialty feed ingredients at Lonza, Basel, Switzerland.
Dr. Woodworth received his B.S., in animal science, and his M.S. and Ph. D., in swine nutrition, from
Kansas State University, Manhattan, Kansas, USA.
Dr. Jason Woodworth
Nutritionist Group

7. At SPOTLIGHT, we are here to serve you, and serve you well. SPOTLIGHT is
committed, not only to supply the highest quality animal feed at competitive
prices, but also to provide the most comprehensive and value-added
customer service possible. We care about your success. We want to
empower your business. We want you to grow.
Technical / Customer Service / HR
Nguyen Van Bao is Technical Service and Marketing Director of SPOTLIGHT.
His responsibilities include: managing our technical team, implementing feed
applications, developing and running SPOTLIGHT marketing campaigns, and
aiding the training of new employees.
Before joining SPOTLIGHT, he employed his talents at Binh Dinh Science and
Technology Center and a leading American animal feed company. He has
over 15 years of sales and technical experience developing markets in the
Vietnamese livestock feed industry and has received numerous awards for
his contributions.
Bao holds a B.S. in livestock engineering from the University of Agriculture,
Hue, Vietnam.
Technical Service and Marketing Director
Nguyen Van Bao
Vo Manh Hung, SPOTLIGHT’s Customer Service Director, is responsible
for managing, developing, and improving the SPOTLIGHT customer
experience, as well as, mentoring and providing career development for
his team.
SPOTLIGHT is a customer experienced focused brand and with over 10
years of product distribution and customer service experience at the
leading American feed company in Vietnam, Hung is the perfect person
to develop SPOTLIGHT’s customer base.
Hung holds a B.S. in accounting from the University of Industry,
Ho Chi Minh City, Vietnam; and numerous professional certificates.
Vo Manh Hung
Customer Service Manager
Pham Y Thuy is SPOTLIGHT’s Human Resource Manager. His role is
to maintain, enhance, and implement SPOTLIGHT’s employment
protocols, employee relations, policies, programs, and practices.
Formerly, Thuy has worked for the HR solutions group, VON; and
consulted for companies such as: C. T. Group, Procter & Gamble,
Akzo Nobel, and Thien Long Group.
He received his B.S. in accounting from the University of Industry,
Hanoi, Vietnam.
Pham Y Thuy
Deputy Human Resource Manager

8. To Tran Hoa is the Southwestern Regional Sales Manager. His
responsibilities include: managing and developing sales staff and
distribution systems, as well as, educating and supporting customers
in farm management practices through our value-added service
model.
Before joining the SPOTLIGHT team, Hoa worked as a Sales Manager
in several top International and Vietnamese feed companies. With over
13 years of sales experience in the livestock and poultry feed industry,
Hoa is the ideal person to help SPOTLIGHT penetrate the Southwestern
market.
To Tan Hoa received a B.S. in Veterinary Medicine from Can Tho
University, Vietnam.
To Tran Hoa
Regional Sales Manager
Sales
Nguyen Van Cuong is SPOTLIGHT’s Senior Northern Sales Manager.
He oversees all sales related business in the north of Vietnam. He
focuses on improving distribution networks and systems by
managing and developing relationships with existing and potential
customers. He also supports and directs career development and the
technical education of his team.
Preceding SPOTLIGHT, Cuong worked for VIC Trading Company and
a top American animal feed producer. With over 5 years of sales
experience in the feed industry, he is the perfect person to lead our
northern initiative.
Cuong holds a B.S. in fisheries management from Nha Trang
University, Nha Trang, Vietnam.
Nguyen Van Cuong
Senior Northern Sales Manager
Nguyen Duc Thanh is SPOTLIGHT’s Senior Southern Sales Manager;
specializing in aquaculture feeds. He is responsible for leading and
developing all sales related business in the south of Vietnam. He
develops distribution chains, maintains strong customer
relationships, and provides technical education and career
development for his team.
Thanh has ten years of sales and management experience at several
of the largest and best known international feed companies in
Vietnam. He is the ideal person to lead SPOTLIGHT’s southern sales
initiative.
Thanh holds a B.A. in international law from the University of Law, Ho
Chi Minh City; and an M.B.A. from American International University,
San Francisco, USA.
Nguyen Duc Thanh
Senior Southern Sales Manager

9. Phan Minh Ai is SPOTLIGHT’s Accounts Manager. He is responsible
for: monthly forecasting of expenses and revenues, managing raw
materials purchasing, payroll and expense deployment. He also
advises the Management Board regarding all financial aspects of the
business.
Before SPOTLIGHT, Ai was Chief Accountant and Finance Manager at
Green Food Joint Stock Company. With over 10 years of accounting
and management experience, Ai is an essential asset to our business
operations.
Ai is a graduate of the University of Economics, Ho Chi Minh City,
Vietnam. He holds professional certifications from the Ministry of
Finance and the Institute of Corporate Governance, Hanoi.
Phan Minh Ai
Deputy Accounting Manager
Leadership
Le Minh Man is General Director of SPOTLIGHT Animal Feed Corporation.
He is responsible for managing the smooth operation and cooperation of
all divisions of SPOTLIGHT. He leads the overall vision and corporate
direction through constant support of the sales team and partnership
development. Man advises and contributes to all aspects of business
operations.
Man has over 15 years of experience in feed industry management and
sales. Before accepting his post at SPOTLIGHT, he held numerous high
level positions at one the largest and most respected international feed
companies operating in Vietnam, where he received an impressive array
of awards and accolades for his sales and management performance.
Man received his bachelor’s degree from the University of Agriculture and
Forestry, Ho Chi Minh City, Vietnam; and an M.B.A. from Paramount
Technology University, San Francisco, USA.
Le Minh Man
General Director
Jefferson R. Lotz, SPOTLIGHT’s Brand Director, is responsible for
building the SPOTLIGHT brand. He represents the interests of the
majority shareholders, leads special projects such as
spotlightfeed.com, frequently travels to the field in support of the
sales team, and manages key relationships with many of
SPOTLIGHT’s international partners and expert industry consultants.
Jefferson has over ten years of leadership and team building
experience. Before stepping into his role at SPOTLIGHT, he provided
leadership and sales development services.
Jefferson holds numerous professional certificates and licensures;
and received his B.A. from Northland College, Ashland, WI, USA.
Jefferson R. Lotz
Brand Director

10. Than Van Tho is Director of Production at SPOTLIGHT and oversees of all
aspects of SPOTLIGHT feed production; from raw material procurement
and formulation application to quality control and distribution
management.
Prior to joining the SPOTLIGHT team, Tho led teams in the aquaculture
division of a top American agribusiness company. With over 15 years of
sales and production management experience, he possesses a mind for
the big picture, and an eye for detail.
Tho holds a B.S. in marine mining from Nha Trang University, Nha Trang,
Vietnam.
Than Van Tho
Director of Production
Products Swine Feed
The first step to profitable pork production is properly formulated feed with balanced nutrition at a competitive
price. The modern swine producer is faced with a gauntlet of challenges. Today’s pig farmer must consider
both fixed and variable aspects of profitability; such as, FCR, ROI, etc., and market fluctuations and feed
price, respectively. Because feed cost represents between 60 and 75% of the total production cost
for pork, and because it is the most determinant factor for weight gain and meat quality, feed
choice is the most important decision a farmer makes.
SPOTLIGHT swine feeds are uniquely formulated, using the latest industry research,
and fortified with specialized additives, minerals, nutrients, and amino acids.
SPOTLIGHT’s Primary Diets starter feeds show measurable increases in speed
of weight gain and decreased FCR with improved ROI, especially when
followed by the full range of SPOTLIGHT’s complete feeds.
Take the first step, make the right choice with SPOTLIGHT.
Think. Feed. Grow.Production
SPOTLIGHT makes feed—produced in Vietnam, by and
for Vietnamese people, to an international performance
standard.
SPOTLIGHT makes feed—to exacting specifications,
incorporating the latest scientific breakthroughs,
delivering the best nutrition.
SPOTLIGHT makes feed—for swine, for aquaculture, for
poultry.
SPOTLIGHT makes feed—SPOTLIGHT makes feed
right.

11. Healthy and productive birds mean producer profitability. Properly
balanced diets with specialized inclusions to maintain wellness and
increase speed of weight gain means SPOTLIGHT complete feeds.
Farmers who need reliable quality and value-added service choose
SPOTLIGHT.
Think. Feed. Grow.
Poultry Feed
The aquatic environment is extremely sensitive to unexpected
changes; everything from weather to disease can significantly impact
the health and production of aquatic species. With so many uncontrol-
lable variables, producers must find the best ways to maintain
consistency.
SPOTLIGHT’s aquacultural feed products deliver reliable quality and
improved ROI by increasing speed of weight gain and decreasing FCR.
Start your crop off right, choose SPOTLIGHT feeds.
Aquaculture Feed

12. Being a kind and generous part of the community is an important
aspect of the SPOTLIGHT corporate vision. As we treat our
customers like partners, so to do we strive to create social
well-being, resistance to community hardship, and encourage the
growth of talent in less privileged communities.
To this end, on January 7th, 2014, SPOTLIGHT Animal Feed
Corporation founded Wonder Dream Cares foundation. It’s
funding comes from the incredibly generous giving of the
SPOTLIGHT team, our shareholders, customers, agents, and
suppliers.
Wonder Dream Cares directs donations to a wide variety of services including: free medical
care, resources for less privileged students (including scholarships), and animal health and
reproduction aid and education for struggling farmers and their families.
If you would like to learn more about how you can help Wonder Dream Cares, or you would
like to make a donation, please contact either Bao Nguyen or Jefferson Lotz at the email
addresses provided below; you may also make a direct payment to:
Spotlight Animal Feed Corporation
51714679
VP Bank, SME Gia Dinh Center, Ho Chi MInh City
bao_nguyen@spotlightfeed.com
jefferson_lotz@spotlightfeed.com
Contact info
Sales
Human Resources
Partnerships
North: Nguyen Van Cuong
vancuong_nguyen@spotlightfeed.com
thanh_nguyen@spotlightfeed.com
South: Nguyen Duc Thanh
thuy_pham@spotlightfeed.com
Pham Y Thuy
jefferson_lotz@spotlightfeed.com
Jefferson R. Lotz
TM

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S A O K I M

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PARTNER

15. Sao Kim là công ty chuyên sâu về hoạch định
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Chúng tôi cung cấp giải pháp toàn diện giúp
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Sao Kim is a company specializing in strategic
planning, identity designing and brand communi-
cating. We provide comprehensive solutions to
help corporations improve their competitiveness
by building strong brands.
Sao Kim proudly contributes to the mission of
enhancing strengths, developing vitality for
thousands of Vietnamese brands.
VỀ CHÚNG TÔI ABOUT US

16. Đam mê của chúng tôi là khám phá những ý tưởng giúp
mang lại thành công cho doanh nghiệp. Chúng tôi sử
dụng đa dạng các công cụ để thấu hiểu mục tiêu kinh
doanh, sáng tạo ý tưởng và biến chúng trở thành hiện
thực.
Our passion is to discover inspired ideas that will make
your business successful. We use an array of tools -
most innovative and proprietary, some traditional - to
understand your objectives, gain insights, and create
ideas that bring the brand to life.
NHẬN DIỆN DOANH NGHIỆP
CORPORATE IDENTITY
NHẬN DIỆN CỐT LÕI
CORE IDENTITY
Brand name, subbrand name, logo, slogan, logo
guidelines
TÀI LIỆU MARKETING
SALES & MARKETING TOOLS
Print: brochure, flyer, poster...
POSM: booth, ô dù, tờ rơi...
Parkaging: bao bì sản phẩm, tài liệu POSM
Multimedia: e-catalogue, TVC
NHẬN DIỆN BÁN LẺ
STORE IDENTITY
POSM
Billboard
Signature
Print Ads
NHẬN DIỆN SẢN PHẨM
PRODUCT IDENTITY
CHIẾN DỊCH MARKETING
MARKETING CAMPAIGN IDENTITY
Marketing Campaign Identity
Direct Marketing: mail, e-mail, SMS, Newletter...
Event: Tradeshow, event, exhibition
Advertising: Billboard, Online, Radio, TV
NHẬN DIỆN SỐ
DIGITAL IDENTITY
Website, microsite, social chanel, blog…
QUẢNG CÁO TRUYỀN HÌNH
TV COMMERCIAL
Phim quảng bá doanh nghiệp
Phim dự án
TVC quảng cáo
Chụp ảnh doanh nghiệp
Business introduction film
Project 3D illustration
TVC
Company photo shooting
NGHIÊN CỨU & PHÂN TÍCH
Nghiên cứu nội tại
Tài liệu marketing
Dữ liệu nội bộ
Phỏng vấn lãnh đạo
Nghiên cứu thị trường
Khám phá các nhu cầu tiềm ẩn
Thử nghiệm các kịch bản ra mắt
Đánh giá bối cảnh cạnh tranh
Đánh giá mức độ hài lòng của khách hàng
RESEARCH& ANALYSIS
Internal research
Marketing matterials
Leaders interview
Market research
Discover potential needs
Test alternative of lauching plans
Evaluate competitive landscape
Evaluate customer satisfaction
XÂY DỰNG CHIẾN LƯỢC
Chiến lược thương hiệu
Kiến trúc thương hiệu
Định vị thương hiệu
Nhận diện thương hiệu
STRATEGY DEVELOPMENT
Brand strategy
Brand architecture
Brand positioning
Brand identity
NGHIÊN CỨU
& PHÂN TÍCH
RESEARCH
& ANALYSIS
XÂY DỰNG CHIẾN LƯỢC
STRATEGY
DEVELOPMENT
QUẢN TRỊ THƯƠNG HIỆU
BRAND MANAGEMENT
TRUYỀN THÔNG
THƯƠNG HIỆU
BRAND
COMMUNICATION
HỆ THỐNG NHẬN DIỆN
THƯƠNG HIỆU
BRAND IDENTITY
SYSTEM
QUY TRÌNH
XÂY DỰNG
THƯƠNG HIỆU
BRAND
BUILDING
PROCESS
TRUYỀN THÔNG THƯƠNG HIỆU
Giới thiệu nhận diện thương hiệu mới
Kế hoạch truyền thông
Kích hoạt thương hiệu
BRAND COMMUNICATION
Introducing new brand identity
Media plan
Brand activation
QUẢN TRỊ THƯƠNG HIỆU
Đào tạo nội bộ
Giới thiệu NDTH
Cẩm nang hướng dẫn
BRAND MANAGEMENT
Internal training
Introducing new brand identity
Brand Guidelines & supports
OUR BRANDING
PROCESS
QUY TRÌNH CỦA CHÚNG TÔI

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SAO KIM BRAND SOLUTION COMPANY LIMITED
Email: contact@saokim.com.vn Web: www.saokim.com.vn
Hotline: 1900.6451 - 0964.699.499
Hanoi Office:
Floor 18th, Hapulico Complex, 01 Nguyen Huy Tuong, Thanh Xuan
Tel: (+84-4) 62.857.857 Tel2: (+84-4) 62.854.854
HCMC Office:
Floor 3rd, Hoa Lam Building, 02 Thi Sach, District 1
Tel: (+84-8) 38.237.920 Tel2: (+84-8) 38.237.921