This document provides a detailed analysis of the visual, audio, technical, action, and narrative codes used in the trailer for the thriller film Eden Lake. It examines how the trailer uses bright colors and calm music at the beginning to establish the main characters' happiness before shifting to darker tones and ominous sounds as their situation takes a turn for the worse with the introduction of a gang of violent teenagers. The analysis explores how camera angles, quick editing, and flashes of red are employed to build tension and suggest impending danger.

1. BY CHARLOTTE LUKE

2.  INTERTEXT RESEARCH
Intertext Research 1 -Eden Lake Page 3-10
Intertext Research 2 -Shutter Island Page 11-18
Intertext Research 3 -The Jacket Page 19-26
Intertext Research 4 -I Am Legend Page 27-34
Censorship/Certification Page 35-38
Target Audience Page 39-48
Target Audience theories and profile Page 49-52
Planning my text and draft Page 53-58

4.  Nursery teacher Jenny and her boyfriend
Steve, escape for a romantic weekend away.
Steve, planning to propose, has found an
idyllic setting: a remote lake enclosed by
woodlands and seemingly deserted. The
couple's peace is shattered when a gang of
obnoxious kids encircles their campsite.
Revealing in provoking the adults, the gang
steals the couple's belongings and
vandalizes their car leaving them
completely stranded. When Steve confronts
them, tempers flare and he suffers a
shocking and violent attack. Fleeing for
help, Jenny is subject to a brutal and
relentless game of cat-and-mouse as she
desperately tries to evade her young
pursuers and find her way out of the
woods.
 Watch the trailer;
http://www.youtube.com/watch?v=_9kuMF
PW0YI

5.  Release Date:12 September 2008
(UK)
 Filming Locations: Black Park
Lake, Black Park, Iver
Heath, Buckinghamshire, England, U
K
 Director: James Watkins
 Ratings: 6.9/10
 Opening Weekend: £192,027 (UK)
(14 September 2008) (184 Screens)
 Gross: $5,824 (USA) (2 November
2008)
 Production Co: Rollercoaster Films
and Aramid Entertainment Fund

6.  Visual Codes;
The first Intertext I have been looking at is the trailer to the thriller film; Eden Lake. When the trailer first starts you see
the two main characters sat in the front seats of the car, they both lean in and kiss. The setting for this is bright happy
colours a sort of orange and yellow colour to show the audience they‟re happily in love. It then blacks out quickly and
shows the viewing of a city, again here bright colours are used to show the audience that it is a happy but calm city. It
then cuts the scene straight away and shows a cars driving past, A few seconds into the trailer it is constantly cutting
scenes and showing the audience the view of the forest they could be camping in. throughout the first few seconds of the
trailer and producer has used bright colours to show a sense of happiness and to show that things are going well. They
then show the audience a view of the couple laughing together whilst driving somewhere, it then blackout and shows the
audience a text saying “out of the city” which indicates that they are both heading somewhere far. The couple seem to be
enjoying their time sat on a sunny calm beach whilst the relaxing ocean floats slowly. A group of young teenagers then
appear and look as though they want to cause some sort of trouble, especially because they are with a violent looking
dog. The trailer then blacks down and there is no bright colours to be seen. This tells the audience that something bad is
about or will happen to the couple. The teens seem to have stolen the couples car and seem to be causing trouble as the
couple have to jump out of the way extremely fast so they don‟t get hit by the car. It then has a flashing red colour on a
particular teen which shows a sign of danger towards the audience. This happens a umber of times until you get a
flashing image of the main character Steve with a teens hand around his neck with splattered blood and mud across his
face. The teens are walking around a fire with viscous faces looking towards the camera indicating the audience they
have done something they shouldn‟t have done. It then quickly flashes a umber of times showing the audience and the
couple with ripped clothing, crying faces with splattered blood and chunks of mud across them running as fast as they
can away from the teens. Nearer the end of the trailer the women out of the couple seems to have survived, so far. She
locks herself in a bathroom with a small knife, probably a usage of protection, the door then gets slammed open and the
scene blacks out . The dress codes are fairly normal, Steve and Jenny wear the appropriate clothing to suggest their on
the beach i.e. bikini and swimming trunks. The teens are wearing baggy clothing that looks unclean.

7.  Audio Codes;
Audio within this film is most important, it build sup tension within the audience; especially when everything
seems to calm and normally you wouldn‟t think young teens would be capable to do such a thing to the couple.
Throughout the film, it uses mostly diagetic sounds which is good because the film then seems more realistic.
However, during the trailer it uses a wide range of diagetic and non-diagetic sounds. At the start of the trailer it
starts of with calm music which sounds like a quiet violin, during the quiet music, the main character Jenny is
talking over about how her boyfriend is taking her away for the weekend. This tells the audience how happy they
are together and how they very much enjoy each others company. You then hear the calm crashing of the waves as
the couple are kissing in the water, the only thing you can hear is just the ocean which represents peace. There is
then a slight breeze of wind and the scene blacks out to a different scene where a Rottweiler dog starts to bark
close up to the woman‟s face, the woman then sighs is shock as she is startled by the appearance of the dog
especially when the place they are spending their weekend is so peaceful. The producer then has the teenagers
walk in acting all big and laughing about as if they were joking about with each other. The couple then have a
normal conversation about moving away from the teens to a quieter spot but the Steve doesn‟t seem interested in
doing so. Steve then walks over to the teenagers and politely asks the teens to turn their music down, one of the
teens who seems to be the leader of the group replies to Steve in a sarcastic type of voice. Whilst the other
continue to laugh. The couple are then shocked when they find out their beach bag is missing. A sound of a car
then cuts in with the black out scene and you hear the woman scream as her and Steve jump out of the way from
the car, the car screeches as it turns around to face Jenny and Steve. When the red flashes on the main teenager
you hear a loud drum noise to represent danger. You constantly hear the loud drum beating with the sound of the
characters voices. The beat of the drum and the sound of the voices connotes that there is danger heading their
way or something bad is about to happen. After this you then hear Steve and Jenny‟s voice constantly talking about
running and getting away from the teenagers. The trailer only shows the audience the main teenagers voice a few
times, but whilst they do this you can hear the anger and frustration in his voice telling the audience he's a
troubled teen. The trailer uses voice-over during the whole time the trailer is playing, Jenny the main character is
talking over the music whilst the pictures are being shown almost as if she‟s starting to tell a story to the audience.

8.  Technical Codes;
The trailer uses a wide range of camera angles, but
the most effective ones are the mid-shot of Jenny
and Steve and the establishing shot. The mid-shot
of Jenny and Steve is effective because it tells the
audience how close they both and committed they No sense of danger, they area looks nice
are to their relationship. Throughout the trailer you and calm. The audience also get a better
constantly see them trying to look after each other view of what the characters can see from
and care for each other which builds a strong their eyes.
relationship between the audience and the two main
characters, when you see that both Steve and Jenny
get hurt in some parts of the trailer it makes the
audience feel sorry for them both because they‟re
going through a bad time. The audience would
constantly worry about whether Steve and Jenny will
both survive. The establishing shot is effective
because the audience get to see what all the
characters can see, it also shows the audience how
nice of an area it is so you wouldn‟t really get the
sense of danger when looking over at the shot.
Shows their intimate relationship and also
shows how they‟re close to each other.

9.  Action Codes;
The action codes for the trailer are very
quick, sharp, sudden changes. The reason
the trailer is like this is because it‟s in time
with Jenny‟s voice-over and in time to the
beats of the music, they‟re sudden and
happen quickly so the images would need
to change quickly as well. The only
different thing about the trailer is when it
shows the audience the text there is just a
blank black background, probably to let
what has been written sink into the
audiences mind. After the text has grown
bigger for the audience to see it quickly
changes to an image. When the trailer is
about half way through, you have sudden
flashes of red on the teenagers, hinting to
the audience that they‟re dangerous.

10.  Narrative Codes;
The narrative is pretty straight forward, it first shows images of the couple kissing to show the audience
how happy they are and then moves on to show the city which is where they live. The story then takes us
to when they‟re travelling in the woods to try and find a spot. It shows images of the whole area to show
the audience how peaceful the place is, the setting goes well with the couple because they both are
representing peacefulness and happiness. The trailer carries on showing the audience the viewings of the
area they are staying in and what the couple are doing; most of the time they‟re on the beach sun bathing.
You then see the teenagers interrupt the couple and disturb their peace, after that Steve tries to get the
teens to turn they‟re music down which is the starting of the troubles that head the couples way.
Everything seems normal until the couple realise that their beach bag with valuable items in has suddenly
gone missing. This then indicates the audience that the teenagers might have had something to do with it.
The trailer then turns to a dark colour to show fear around the woods. The teenagers are then seen driving
the couples car straight for them to show the audience that the teenagers are up to no good. After that the
rest of the narrative shows the audience all the troubles that happen to the couple, by showing the
audience the splattered blood and mud across the couples faces and clothing suggest that they‟re being
terrorised by the teenagers. The story line is then pretty much obvious after that either one of the couple
would die or survive, they‟ll be badly hurt and spend their time running away from the teenagers.

12.  It's 1954, and up-and-coming U.S. marshal
Teddy Daniels is assigned to investigate the
disappearance of a patient from Boston's
Shutter Island Ashecliffe Hospital. He's been
pushing for an assignment on the island for
personal reasons, but before long he wonders
whether he hasn't been brought there as part
of a twisted plot by hospital doctors whose
radical treatments range from unethical to
illegal to downright sinister. Teddy's shrewd
investigating skills soon provide a promising
lead, but the hospital refuses him access to
records he suspects would break the case
wide open. As a hurricane cuts off
communication with the mainland, more
dangerous criminals "escape" in the
confusion, and the puzzling, improbable
clues multiply, Teddy begins to doubt
everything - his memory, his partner, even
his own sanity.
Watch the trailer;
http://www.youtube.com/watch?v=5iaYLCiq5RM

13.  Director: Martin Scorsese
 Ratings: 8.0/10
 Release Date: 12 March
2010(UK)
 Budget: $80,000,000 (estimated)
 Filming Locations: Acadia
National Park, Bar
Harbor, Maine, USA
 Production Co: Paramount
Pictures, Phoenix
Pictures, Sikelia Productions
 Gross:$294,804,195 (Worldwide)
(10 June 2010)
 Opening Weekend:
 $41,062,440 (USA) (21 February
2010) (2991 Screens)

14.  Visual Codes;
The dress codes are very much old fashioned which suggest that the film is set in an early time zone. They wear suits
with big jackets and ties, and on some people with hats on. The people who guard the gates are wearing a police
uniform black and white which is what their supposed to wear. The police hold guns to show the audience that they‟re
very strict and are not there to mess about. The patients in the building are wearing normal clothing, some have hand
cuffs around their wrists and legs, this tells the audience that although their ill they are dangerous too which means
they need constantly care. Some of the patients look old and sort of witch like, when the two main characters in the
brown coats walk through one of them looks towards an old woman who moves her finger towards and mouth as the
picture shows. The woman is telling the audience that there is danger and by keeping quiet may help. The trailer then
shows an overview od the whole area, it shows what looks like a hospital sort of place where they keep their patients
who are ill. It then flashes to an image of a young girl; then they start talking about a young girl who has gone
missing. One of the men in the brown coats is then interviewing one of the patients, she passes him a small book and
when the man opens it the letters “ RUN” are written on the paper. The camera then gets closer to the letters and
freezes on them for a few seconds. The audience then see‟s a patient in a room full of writing on the walls that had
been written in blood, the patient is covered is mud and bits of blood which shows the audience these patients are
extremely dangerous. Nearer the end of the trailer the characters change their clothing, most of them are wearing
white top and white trousers and some of the patients are completely naked. After that the trailer mainly shows the
expressions on peoples faces to show the fear and frustration they‟re going through.

15.  Audio Codes;
There are slow beats playing slowly at the
start of the trailer, you then hear a boat
sounding. During this you can hear over-
voices speaking to each other. The slow beats
carry on and start to echo a few seconds into
the trailer, the beats gets louder and heavy
and start to fade slowly when the voices of
the characters are talking. The beats then
build up the let out a big loud drum, and
after that all you can hear is a voice talking
about fear the sounds start to echo slowly
and get faster and faster as each person is
talking or shouting. The audience then hear
what sounds like a deep scream from a
man, the tiny drums start to beat again and
after a few seconds you hear the sound of a
slow heart beat and then the trailer finishes.
The voices from the characters in the trailer
all have the same toned voice, they sound as
though they are scared and worried and
wanting to get out of where they are.

16.  Technical Codes;
 At the start of the trailer, they use a wide range of different technical
codes. They use mid-shots, close ups and establishing shots. The
camera shots they have used are very effective because it shows
different settings and the clothing of the characters to give the
audience a sense of where they are, what they‟re doing and what might
the film be about. The trailer then shows the audience three men
slowly walking towards the camera, this is called a tracking shot. This
is effective in the trailer because it shows the power of the two main
characters that are visiting the area, it also shows their facial
expressions and how they‟re not scared at all. The trailer uses close
ups on patients faces to show how scary they are; this builds up
tension for the audience because seeing their facial expressions just
proves how much fear there is within the Island. It also has a close up
on a restricted area, for me this particularly interested me because it
shows the audience how much control they have on the Island so when
they discover a girl has gone missing, its very much shocking. The
camera then uses a low-angle shot to show the power of the three
men and how they seem to want to be in charge of everything. After
that there is a blackout and when they lights come on again the
camera constantly moves about using a tracking shot to view different
scenes of the film.
Shows the facial expressions.

17.  Action Codes;
At the start of the of the trailer up
until half way through the trailer the
action codes are quiet slow and
change quickly, this goes in time
with the music and the voices from
the trailer. This is effective because
it begins to build up a fearsome
tension within the audience. Then
after half way the beat of the music
begins to get faster and the images
suddenly become quick and
fast, more or less because its
constantly building up tension of
fear. The action codes then slow
down a little bit and seems to calm
until there is a sudden burst of
action where images are cutting
onto another image. Then the
screen blacks out and all you can
hear is the music.

18.  Narrative Codes;
The narrative for the trailer is very basic, you have the
Marshalls enter the island after travelling on a fairy. They
greet the guards at the entrance and hand over their guns,
the story then continues on to how a patient had escaped
the wards and no-one knows why or how she could of
escaped. Edward (the Marshall) launches an investigation to
the missing patient and uncovers shocking stories about the
island. There is then a scene in the trailer where Edward is
alone on one of the wards and you can see how scared and
terrified he is when walking around on his own. The trailer
then flashes onto flashbacks from Edwards past and you see
his foot drag a gun away, this is suggesting to the audience
that Edward could potentially be dangerous or a hero.

20.  “A Gulf war veteran is wrongly sent to a mental
institution for insane criminals, where he becomes the
object of a Doctor's experiments, and his life is
completely affected by them.”
 The film centres on a wounded Gulf war veteran who
returns to his native Vermont suffering from bouts of
amnesia. He is hitching and gets picked up by a
stranger, things go pear shaped when a cop pulls
them over and is murdered by the stranger. The vet. is
wrongly accused of killing the cop and lands up in an
asylum. A quack doctor prescribes a course of
experimental therapy, restraining him in a heavy duty
straight jacket-like device, and locks him away in a
body drawer of the basement morgue. During course
of his treatment he gets flashbacks and visions of his
future , where he can foresee he is to die in four days
time. The catch is he doesn't know how. Thus
commences the classic race against time.
 Watch the trailer;
http://www.youtube.com/watch?v=eAbvFMRTBe0

21.  Stars: Adrien Brody, Keira
Knightley and Daniel Craig |
See full cast and crew.
 Director: John Maybury
 Ratings: 7.0/10
 Release Date: 13 May
2005(UK)
 Budget: $29,000,000
(estimated)
 Opening Weekend:
$2,723,682 (USA) (6 March
2005) (1331 Screens)
 Gross: $20,046,858
(Worldwide) (18 June 2006)
 Production Co: Mandalay
Pictures, Warner Independent
Pictures (WIP),

22.  Visual Codes;
The start of the trailer first dates when the film was set, which is 1992. a travelling man is walking on the
icy roads towards a young girl and her mother who have pulled up on the side of the road. All three are
wearing winter clothing, although you can only really see the man and the young girl clearly. They‟re both
wearing hats, coats, gloves and scarfs everything you would normally wear during winter. The man is
holding and showing a tag from him travel bag to the young girl and seems to be talking a little bit about
it. a man driving a car then pulls over to the traveller and offers him a lift so that he doesn‟t have to walk
in the icy cold weather. You then hear what sounds like gun shots and the travelling man falls to the floor
unconscious. You then see the traveller in court where he is being sentenced for a crime he cannot
remember, a man then explains how he is being admitted to the mentally insane hospital and the traveller
is wear an orange suit which chains around his hands and feet. It blacks out and you see the words “AN
INNOCENT MAN” across the screen which could suggest he didn‟t do anything wrong. The man is then
strapped in a weird shaped jacket on a metal table which looks like a bed, the man has red sores around
his eyes and he seems to be crying, his face is rather confused to suggest to the audience that he feels as
though he doesn‟t belong where he is. A doctor and nurse are then looking down on him, they are both
wearing uniform to show the audience they are from a hospital which makes the story for the trailer easy
to understand. The man in the jacket on the metal table then gets pushed into a morgue. The mans facial
expression looks as though he is screaming out loud and terrified because he is unable to move because
he‟s strapped into the jacket. The doctors and nurses slam the door shit and the screen blacks out. You
then see the man inside the morgue, his face is rather greasy and dirty, his eyes are red raw and watery
probably because he‟s extremely frightened. The trailer then uses flashing images of things that occur and
happen during the film, when this happens the first thing that happens is the camera gets closer to the
mans eyes as though they were about to show his dreams or memories. They take the man out of the
morgue and his eyes are still as red as a tomatoes, he‟s sleeping with his mouth wide open but quiet. You
then see flashing images of memories the man has, and shows the audience what happens.

23.  Audio Codes;
The trailer uses both diagetic and non-diagetic sounds throughout the
trailer. When the trailer begins its calm and seems as though nothing
bad is happening. The man and the young girl are having a normal
conversation about the tags on the mans travelling bag, the man is then
walking along the road when a sound of a car suddenly pulls up. You
can hear the sound of the cars on the icy road, a few seconds later you
can hear a police car driving behind them. when the car pulls over you
hear sudden loud gun shot noise and the man falls to the ground this
indicates the audience that someone has been injured. After, the trailer
flashes to when the man is in court; you hear keywords being said out
loud which are the main things that happen or are apart of the whole
film. Its basically giving the audience clues when they‟re saying the
keywords. For most of the trailer, the man seems to constantly say “I
don‟t belong here” and “I don‟t remember what happened”. When the
man is in the morgue you hear his eye lashes blinking, his breathing
getting heavily and his heart beat getting faster. The trailer teases the
audience by giving out important information which the two main
characters are talking about to give hints to the audience, this is
effective because it leaves the audience asking constant questions and
wanting to know why it all happened. As well as using diagetic sounds
the trailer uses non-diagetic sounds, you hear fast beats of music going
in time of the flashing or moving images within the trailer. This is
effective because it builds tension within the audience and makes them
worried about what happens to the man and why it all happens.

24.  Technical Codes;
The trailer uses different camera shots such as; mid-
shot, close ups and tracking shots. One mid-shot view that
stood out for me was when the traveller an the man in the
car are driving along and suddenly they‟re both outside of
the car after the police came after them and you see the Tracking shot of the traveller.
man who was driving the car hold up a gun to the traveller
on the floor. The traveller is on the floor covering his head
possibly begging the man who was driving the car not to
shoot him with the weapon. A close-up which stood out for
me was when the traveller and the young girl were stood by
his bag and the traveller was showing the girl is tag badges
and gave her one, when he see‟s her in the future he finds
the tag at her house which is a key connection between their
relationship of the characters. The tracking shots used are
mainly on the traveller, the camera views him as harmless
and doesn‟t seem like someone who would intend to hurt
anyone. They‟re trying to show the audience what he‟s really Close up of the tag he gives the young girl.
like.

25.  Action Codes;
The action codes are different from the other trailers, although it
does compare a lot from the trailer of Shutter Island. At the start of
the trailer it starts off slow, with slow flashing images that goes in
time to the slow beats of the music. As the trailer continues further
on the beats of the music get extremely fast and so the flashing
images constantly move quickly showing different flash backs from
the travellers past. It then blacks out and slows down a lot, there is
then long moments from the music and the different images
spread across the screen and goes in time with the music again.
This is effective for the audience because at the start they would
think that everything is normal, everyone seems happy but when
you start to see flashing images from the travellers past and future
the audience begin to wonder what happened in his past that is
affecting his future. The young girl from his past seems to be part
of the future inside of his head and it helps the traveller uncover
clues about his murder.

26.  Narrative Codes;
The narrative is really good but can be confusing depending
on whether you understand the film or not. It starts off with
the travellers past and how he met the young girl and gave
her the tag badge which is the key for their future – or in his
case a dream about the future. It then moves quickly on
about how the traveller was admitted to a mental institution
because he had apparently committed a crime and seems to
not remember one bit of it. The traveller is then put into a
morgue and dreams about the future, he meets the young
girl from his past in the dream future and she helps him
uncover his death and why he died. The traveller seems to
be shocked by all of it, probably because he cant take in that
he‟s about to learn the reason for and behind his death and
exactly why he was put into the mental hospital and not
remember why.

28.  Robert Neville is a scientist who was unable
to stop the spread of the terrible virus that
was incurable and man-made.
Immune, Neville is now the last human
survivor in what is left of New York City and
perhaps the world. For three years, Neville
has faithfully sent out daily radio
messages, desperate to find any other
survivors who might be out there. But he is
not alone. Mutant victims of the plague --
The Infected -- lurk in the shadows...
watching Neville's every move... waiting for
him to make a fatal mistake. Perhaps
mankind's last, best hope, Neville is driven
by only one remaining mission: to find a
way to reverse the effects of the virus using
his own immune blood. But he knows he is
outnumbered... and quickly running out of Watch the trailer;
time. Years after a plague kills most of http://www.youtube.com/watch?v=ewpYq9rgg3w
humanity and transforms the rest into
monsters, the sole survivor in New York City
struggles valiantly to find a cure.

29.  Ratings: 7.1/10
 Director: Francis Lawrence
 Stars: Will Smith, Alice Braga and
Charlie Tahan
 Release Date: 26 December
2007(UK)
 Budget: $150,000,000 (estimated)
 Opening Weekend: $77,211,321
(USA) (16 December 2007) (3606
Screens)
 Gross: $585,349,010 (Worldwide)
(12 July 2012)
 Production Co: Warner Bros.
Pictures, Village Roadshow Pictures,
Weed Road Pictures

30.  Visual Codes;
The very start of the trailer it‟s a black screen with voice-over, it then jumps to show a street full
of cars such as taxis and people rushing about as if they were in some sort of panic. It then
blacks out and flashes to another image of a man in a black and white suit holding his daughter
in the red coat and his wife holding their dog running in front of them. The screen blacks out and
views a shot of a helicopter flying ,id-way in the sky next to a bright lit bridge. The setting is at
night so there are lots of bright white lights shinning. There are people in the Army suits holding
guns and keeping people behind metal fences, the screen blacks out and shows a video being
made by the guy who was wearing the black suit talking about human behaviour. The helicopter
that was flying next to the bridge starts spinning fast around in a circle and crashes into the
bridge where big flames expand outwards. Everyone turns their heads and looks up at the bridge
to where the flames are. The screen blacks out and writing appears on the screen. After a few
seconds there are flashing images of New York and its deserted streets, abandoned cars and
homes and rubbish scattered in the streets. There is one man roaming the streets (this is the
main character Robert) he looks as though he is roaming the deserted streets hunting as he is
carrying a big gun. Robert is wearing casual clothing with a long coat down to his bottom, he has
a brown bag on his shoulder and is carrying a gun. A German Sheppard is walking alongside him
and shows the audience that the dog could be his companion. Robert seems like a strong man
and from his facial expressions he looks like he is able to cope on his own without any problems,
the rest of the trailer basically shows the audience how he‟s surviving and hunting and trying to
find a cure for the City after the disease hit New York and infected people. After half way through
the trailer Robert wears army sort of clothing a green t-shirt, green-ish black trousers and
carries a gun with him at all times to protect himself and his dog Sam,

31.  Audio Codes;
The trailer uses a lot of voice-overs and Robert
explains about the disease that spread and how it
affects humans and what their behaviour is like once
they have been infected. Robert sends out daily
messages through a radio and transmits around New
York encouraging people to meet him at a place so that
he can provide food, water and shelter. The trailer also
uses non-diagetic sounds, high pitched music is played
a lot with a sound of a tiny beat, I think this is effective
because of how big New York is, by playing the loud
high pitched music is a symbol of how big New York is.
The trailer only uses more non-diagetic sounds rather
than diagetic sounds, you hear Roberts voice a few
times explaining who he is and how he can help others.

32.  Technical Codes;
The camera shots are very
quick and fast changing, this
connotes all the trauma and
rushing people are doing This is a high-angle and
an establishing shot to
and telling the audience all show the audience all the
the chaos that is happening chaos happening but also
showing that something bad all the people showing
how New York connotes
is happening to their City. It having lots of people
then shows shots of the City living in the city.
and how deserted it is.

33.  Action Codes;
The action codes for the trailer are very fast, for
example the images move sharp, quickly and
suddenly which connotes New York as being a big
busy city during day and night. The action is also
in time with the music which connotes all the
disasters happening. These are both effective with
the audience because they would normally think
about New York as being big and busy constantly
so by having the moving images change all of a
sudden and bid loud high pitched music is
connoting what New York is really like.

34.  Narrative Codes;
The narrative is slightly confusing for the
audience, the trailer jumps straight in showing all
the actions happening where people are running
about and shouting, this connotes that something
has happened and disturbed peoples peace. The
trailer then shows the audience how empty and
deserted all the streets are, again this connotes
that something big and terrible has happened
which might have caused people to be ill and die
leaving the streets all empty with no-one about.

36.  Suitable for 12 years and over
 Exactly the same criteria are used to classify works at „12A‟ and „12‟. These categories are awarded where the material is suitable, in
general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which
many parents will find unsuitable for them.
 The „12A‟ category exists only for cinema films. No one younger than 12 may see a „12A‟ film in a cinema unless accompanied by an
adult, and films classified „12A‟ are not recommended for a child below 12. An adult may take a younger child if, in their
judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies
with the accompanying adult.
 The „12‟ category exists only for video works. No one younger than 12 may rent or buy a „12‟ rated video work.
 Discrimination
 Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour
is unlikely to be acceptable unless clearly condemned.
 Drugs
 Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.
 Horror
 Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.
 Imitable behaviour
 Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear
pain or harm free. Easily accessible weapons should not be glamorised.
 Language
 Moderate language is allowed. The use of strong language (for example, „fuck‟) must be infrequent.
 Nudity
 Nudity is allowed, but in a sexual context must be brief and discreet.
 Sex
 Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers.
Frequent crude references are unlikely to be acceptable.
 Theme
 Mature themes are acceptable, but their treatment must be suitable for young teenagers.
 Violence
 Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory
moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must
have a strong contextual justification.


37.  Suitable only for 15 years and over
 No one younger than 15 may see a „15‟ film in a cinema. No one younger than 15 may rent or buy a „15‟ rated video work.
 Discrimination
 The work as a whole must not endorse discriminatory language or behaviour.
 Drugs
 Drug taking may be shown but the film as a whole must not promote or encourage drug misuse. The misuse of easily accessible and highly
dangerous substances (for example, aerosols or solvents) is unlikely to be acceptable.
 Horror
 Strong threat and menace are permitted unless sadistic or sexualised.
 Imitable behaviour
 Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied. Easily accessible
weapons should not be glamorised.
 Language
 There may be frequent use of strong language (for example, „fuck‟). The strongest terms (for example, „cunt‟) may be acceptable if justified
by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.
 Nudity
 Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational
context.
 Sex
 Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest
references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are
unlikely to be acceptable.
 Theme
 No theme is prohibited, provided the treatment is appropriate for 15 year olds.
 Violence
 Violence may be strong but should not dwell on the infliction of pain or injury. The strongest gory images are unlikely to be acceptable.
Strong sadistic or sexualised violence is also unlikely to be acceptable. There may be detailed verbal references to sexual violence but any
portrayal of sexual violence must be discreet and have a strong contextual justification.

38.  From the research I have done on the ages I have
chosen for the certificates, I have learnt that I
would need to keep it in the age range selected.
 The main differences from a 12/12A and a 15 is
the fact that a 15 is used on films for more
detailed activity. So for example, the uses of
horror for a 12/12A it would need to be minor a
little jumpy but kept to a minimal. For a 15 the
horror is allowed to be strong threats as long as
nothing sexualised is being shown to the target
audiences.

40. Questionnaire Links;
http://www.surveymonkey.com/s/5LHGJNJ

41.  This shows that mostly
females answered my
questionnaire. For
me, that is bad because
my main audience would
have been male, but it is
good that females are
interested as well.
This shows that 100% of the people
who did my survey were between the
ages of 15-20. This is really good
because it fits my target audience
age range perfectly.

42.  This shows me
that most
people
favourite
Comedy,
Action and
Thriller. This is
good results
because my
film is based
on an action
thriller so it
indicates me
that people will
enjoy an action
thriller I create.

43. I then asked people why they like the genre
that they choose, the people who choose
Action and Thriller said it was because “it‟s
mysterious” and it was what they enjoyed
watching the most.
This tells me that the people who
answered my survey aren‟t very
active but do go to the cinema
monthly which means they could
only go during that time to watch
their favourite genre.

44.  I asked my
audience what
was their
favourite
films, nearly all
the films that
were listed were
Action Thriller
films which is
good because
that‟s the genre
I have picked to
do and therefore
I will attract a
big audience.

45.  When I asked
the audience
what they most
enjoyed about
Action Thriller
they explained
how they loved
the adrenalin it
gives them and
all the mystery
that goes on.

46.  This shows me
that more people
would prefer an
Action Thriller to a
normal Thriller
which is excellent
for me because
that‟s genre I
intend to do.

47. Throughout my survey it shown my how nearly
all of the people who answered my survey
enjoyed Action Thriller and even named some
Action Thriller which is related to my idea. They
told me that the reason they enjoyed action
thriller was because of all the build up in tension
they get from the film and all the fighting and
terror.

49. Hypodermic Syringe Theory
 I will be injecting the idea of excitement, thrill and
fear into my audience by creating the trailer.
Polysemic Readings;
 Preferred Reading; The audience will find the trailer
scary, interesting and would make my target
audience want to watch all of the film.
 Oppositional Readings; The audience would find it
boring, too scary, not scary enough and would make
them not want to watch it.

50. Two Step Flow Theory
 The audience will be given information by
friends, family, and people they look up to;
respect and trust. Although, other opinion
leaders could criticise my film or anyone
else‟s opinions that the trust could not trust
very well. But hoping that the opinion leaders
like it, because others who enjoy it might
start to dislike it depending on what the
opinion leaders say.

51.  Aged 15-20
 Gender; Mostly male but also Female
 Student at Sixth Form or College
 Income; quite low with max. monthly income of £150
 Education; At least some GCSE‟s and A-levels possibly HE
 Demographics; E – unemployed, Students, Pat time jobs
 Psychographics; mainstreamers and explorers
 Hobbies and interests; wide range of media consumption
particularly internet, magazines, music and TV, video games
and a wide range of genres watched; horrors and adventures.
 Nationality; British/American

53.  Video Production; Trailer
 Genre; Action Thriller
Choices;
1) A film about an undercover policeman that witnesses a public shooting, he
is shot himself but he is kept alive, however his young girl is shot when the
criminals start shooting at police, the man wakes in hospital and has to
remember and retrace his steps, find clues and hunt down the men who
killed his daughter to get revenge. Ideas from Unknown
2) A group of older teens go away for a weekend trip in an unknown place high
up in the woods they‟re undercover for the CIA trying to find a terrorists
living near by the woods; the lights in the lodge go out and one of the teen
girls goes out to fix the box, the lights come back on and everything is back
to normal however the teen does not return to the lodge. The rest of the
group receive a note telling them they have taken the young girl, will they
find her?

54.  I have decided to go for my second idea.
Narrative;
 The narrative for my film has a good opening, a small group
of seven are going undercover for the CIA to try to find and
catch a terrorist who has been on the run for several months.
The teens are having fun in the lodge they are staying in but
then later in the evening the lights suddenly go out, with
nothing that could potentially cause them to go off it‟s a
shock to everyone. The oldest teen Rosie decides to go out
and check the electric box to see if anything is wrong, half an
hour passes and Rosie still hasn‟t returned. The rest of the
group go out to investigate and find clues to where Rosie is.
Will the C.I.A gang be able to find her before she dies?

55. Title Ideas;
-Hiding in the woods
-Invisible Land
-The Wonderers
Location; Rapey Fields

56. Characters/Actors
 Characters;
Corrie Leech as Rosie Bowling
Matt Smith as Blake Simmons
Kingsley Hutch. as Ethan Norway
Becky Hornsby as Dianna Healey
Amber Hewitt as Ayva Hurn
Tasha Ball as Kayleigh Blueway
Mr Cooke as Sargent Rowland