The document contains information about two cities in Greece - Thessaloniki and Athens. It mentions that Thessaloniki contains the White Tower, and that Athens is the capital and largest city of Greece, showing a picture of the Acropolis.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
The document contains information about two cities in Greece - Thessaloniki and Athens. It mentions that Thessaloniki contains the White Tower, and that Athens is the capital and largest city of Greece, showing a picture of the Acropolis.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Breathing : The Ultimate Healer For The Mind And BodyEmon62
Breathing is a natural function that all living things do regularly. However breathing properly help maintain and gives human beings control over emotion. Deep breathing can open up blood vessel and activate the parasympathetic nervous system which is the rest and digest function.
There are breathing technique that can help with regulating and calming the person. There are other methods to help take in more oxygen shown in this slide.
A key component is nitric oxide which opens up the blood vessel. In a person will have better circulation.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Aggression - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
ProSocial Behaviour - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Covey says most people look for quick fixes. They see a big success and want to know how he did it, believing (and hoping) they can do the same following a quick bullet list.
But real change, the author says, comes not from the outside in, but from the inside out. And the most fundamental way of changing yourself is through a paradigm shift.
That paradigm shift is a new way of looking at the world. The 7 Habits of Highly Effective People presents an approach to effectiveness based on character and principles.
The first three habits indeed deal with yourself because it all starts with you. The first three habits move you from dependence from the world to the independence of making your own world.
Habits 4, 5 and 6 are about people and relationships. The will move you from independence to interdependence. Such, cooperating to achieve more than you could have by yourself.
The last habit, habit number 7, focuses on continuous growth and improvement.
Understanding of Self - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Breathing : The Ultimate Healer For The Mind And BodyEmon62
Breathing is a natural function that all living things do regularly. However breathing properly help maintain and gives human beings control over emotion. Deep breathing can open up blood vessel and activate the parasympathetic nervous system which is the rest and digest function.
There are breathing technique that can help with regulating and calming the person. There are other methods to help take in more oxygen shown in this slide.
A key component is nitric oxide which opens up the blood vessel. In a person will have better circulation.
You may be stressed about revealing your cancer diagnosis to your child or children.
Children love stories and these often provide parents with a means of broaching tricky subjects and so the ‘The Secret Warrior’ book was especially written for CANSA TLC, by creative writer and social worker, Sally Ann Carter.
Find out more:
https://cansa.org.za/resources-to-help-share-a-parent-or-loved-ones-cancer-diagnosis-with-a-child/
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
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Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Mrs Coach playbook
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The Mrs. Coach's Playbook
A playbook is a tool used by coaches to make a game plan. It is a manual that hopefully leads to
success. A manuscript crammed with strategies to help a team achieve their common goal.
This is my playbook for moms.
This is not the usual organizational cheat sheet describing how to make our very busy schedules
feasible, albeit being a mom of eleven I must say I have mastered quite a few aspects of domestic
engineering
Nor is this a guide advising how to be the best "team mom", even though I have clocked countless
hours running the concession stand, holding fundraisers, arranging carpools and planning
banquets.
As bizarre as it may seem, I would like to offer guidance in the area where I have failed miserably.
It is my disastrous mistakes I would like to share in the hopes of assisting all moms who are
married to the coach.
"Learn from your mistakes" - Joseph Cannon, Santa Clara University soccer goalkeeper.
This is my game plan for Mrs. Coaches. This is a manual to help moms support and safeguard
their coach and player during the exciting, rewarding and sometimes stressful experience
participating in youth sports.
Being quite the connoisseur of Mrs. Coach's mistakes I now understand what is required in this
role that is inherited by marriage. Coaching is a great opportunity for our husbands to make a
difference. I consider it one of the most admirable commitments to undertake. It is an obligation
that can be very time consuming and mentally draining. I was so proud of my husband when he
first volunteered to coach our oldest son's t-ball team 13 years ago.
My husband was very knowledgeable of baseball and our son was a natural at the game. I
however was not as prepared. I was so busy dreaming of all the wonderful memories my coach
and player would be creating and their strong bond that would build to even think I had any
responsibilities in this mission. I had no idea of the hazards that lay ahead which could
contaminate my coach. What a rookie!
In just a few seasons my players' skill quickly excelled. My coach's intensity however,
simultaneously became rapidly exaggerated. My coach started taking the games much too
2. seriously. He began yelling at his players for not measuring up to his inflated expectations,
especially my player. He often joked around with the players after an outburst as if to soften the
blow but I felt the damage had already been done. I was immediately worried but hesitated to
voice my concerns. I wasn't sure if I would be interfering. I wondered if this was just a tactic in
coaching, perhaps only a temporary approach. I was uncertain if this might simply be a guy thing
that I didn't understand and would have to get used to. To try justifying my reservations I would
convince myself that by restraining my instincts I was actually preserving my players integrity. I
didn't want to subject him to the dreaded label of "mama's boy".
"Don't let what you cannot do interfere with what you can do." - John Wooden UCLA, basketball
coach.
What was I thinking!! This rationalization was completely out of character. I am not an interfering
mom! I consider myself a very dedicated mother. I'm usually the referee on the playground, the
peacemaker on the field trips and the cheerleader on the bleachers. I have always had an
unbearable struggle just standing by and see a child discouraged or embarrassed, never mind
seeing one cry.
I would never allow another man coaching to speak harsh words, cast disappointing glares or
cause the fall of even one tear on my players face. Why was I permitting my husband to provoke
these reactions?
This was not just a guy's thing. My son was not a mama's boy! I could not just quietly sit on the
bleachers and watch my player's confidence gradually diminish from game to game.
"Life is ten percent what happens to you and ninety percent how you respond to it." - Lou
Holtz University of North Carolina, football coach.
This playbook can be applied to any sport your husband coaches my reference however is
baseball. I've chosen baseball because I absolutely love the game but regrettably it was the sport
that led to the demise of my vocation as Mrs. Coach.
"Courage is not the absence of fear but simply moving with dignity despite that fear." - Pat Riley,
L.A. Lakers basketball coach.
Before I offer my assembled approach to successfully supporting your coach I need to briefly
share the extreme events that lead to the relinquishing of my failed undertaking.
It was during my oldest son's last year of Babe Ruth. At this point my coach was out of control. We
didn't see eye to eye on anything that had to do with baseball. We rode in separate cars to the
games and did not speak one word to each other at the field. I had to bring my iPod to every game
to dilute my coach's hollering.
In spite of the immense tension I still truly adored going to the games to watch my player. He was
the catcher and somehow managed to always enjoy himself. He continually joked around with the
umpire, called meetings on the mound to encourage his infield and often would shoot the crap with
the batter. His smile was beautiful!
3. After this particular game I drove up to the dugout to pick up my player. I loved when he rode
home with me. The two of us would give our own take on how the game went as if his dad wasn't
even the coach. Play by play we would talk about what worked, what didn't work and what was
funny. This was my quick private opportunity to make sure he was fairing well despite his dad.
Unfortunately it was very obvious before my player had even got in the car that his dad had
completely defeated him.
As the after game traffic began to recede I caught a glimpse of my son and my heart completely
broke. His coach had been screaming at him for what appeared to be quite awhile right in the
middle of the parking lot. My coach was yelling so loud and so close to my player I could see spit
bouncing of his hat. I absolutely snapped. I had never seen my son's head hanging so low. I'm
amazed how he even saw the car pull up.
My player just hopped in and sat in the back seat alone. I turned around to ask what all that was
about and he just stared out the window, wiping tears away and said "nothing new".
That was the final draw. I'm still not sure what ultimately made me crack. That certainly was not
the first time my player cried because of his coach. For some reason every tear that I saw fall on
my son's face through that rear view mirror burned massive holes in my heart.
"When you come to the fork in the road, take it." - Yogi Berra, New York Yankees baseball coach.
When we arrived home I calmly asked my player for his uniform, as if I was going to wash it. I then
collected all the extra uniforms from the garage along with my player's equipment and hid
everything. When my coach walked through the door I firmly said "He is not playing for you
anymore."
My coached just laughed at me and walked away. He soon realized that I had indeed hid
everything and flipped out. He stormed into the living room and interrogated my son as to what
exactly what was said that made him so upset.
With trepidation I eavesdropped to my son's response. I was so afraid my player was going to
come to me and say "It will be ok Mom, I just want to play" I tried to prepare myself to stand my
ground and tell him it was not o.k.
To my elated surprise however I heard my player say "I don't want to play for you anymore Dad."
His coach absolutely lost it. My husband yelled at me "See what you have done!" He kept asking
our player what it was that he had said that bothered him that much. With his voice drowning in
tears my son said, "It's the way you look at me Dad. It hurts".
I was so proud of my son. It was almost as if he didn't even know he had a choice or say in this
matter. All those years my player had felt trapped with no options but to just play through the pain.
The following day in school my player never gave the impression that his mom had pulled him
from the team. With confidence my son announced to his friends that he had decided not to play
for his dad anymore.
"Confidence is contagious, so isn't lack of confidence." - Vince Lombardi Green Bay Packers,
4. football coach.
Although my player made the right choice, it is a terrible choice that no son should have to make.
A few weeks after my son retired from his dad's team, the league's All Star coach called my player
and asked him to be on the team, even though he hadn't finished the season. My son had a great
time.
"Either you love your player or you get out of coaching" - Bobby Dodd Georgia Tech, football
coach.
Of course all of our husbands love their sons. That is what inspired them to coach in the first
place. They are truly proud of their boys and want the best for them. Yet along the way some
coaches change.
Since all my children are athletes, I have been watching youth sports for over a decade in just
about every type of venue. I've been able to rank most coaching styles into two categories. These
two clusters are not arranged by sport, age or background. The two types of coaches are strictly
based on manner, one being a stand up coach and the other a stressed out coach.
Successful coaching requires an extreme investment of time and dedication. There are many men
who are able to remain outstanding role models while undertaking this demanding task. There are
those however who become consumed with competition and show overwhelming signs of stress.
These stressed coaches damagingly begin to put an excessive amount of expectations of their
teams especially their sons.
I believe there are ways to offer support regardless of what degree of stress your coach is troubled
with. With my three staged specific game plans you can either help your husband remain a stand
up coach or support those who are beginning to show indications of stress. These remedies can
even help assist those coaches, similar to mine, whose reasoning has been extremely impaired by
the accumulation of stress.
"Coaching is a profession of love. You can't coach people unless you love them." - Eddie
Robinson Gambling State University, football coach.
Stress on the field, court or ice doesn't seem to discriminate among the coaches it infects. Age,
education, careers, wealth or family size does not play a part as to who is susceptible. The
contamination of competition can easily and quickly ruin what appears to be the best of men My
first stage in this game plan is to immunize our stand up coaches and take action to reinforce their
integrity. We need to preserve every aspect of your coach's enjoyment of the game and spending
time with his player.
While immunizing it helps to be a very persuasive Mrs. Coach. It is crucial to learn to love the
game your coach and player are devoted to. Being able to appreciate both of their skills will help
us understand their hopes and concerns. We need to accentuate all of our coach's efforts and
point out what a great influence his is. Mention how his players look up to him, smile at him, and
admire him. Focus on the progress and improvement of each player and the camaraderie of the
team that he has established. Tell your coach of the awesome atmosphere he creates for the
players and how safe they feel around him.
5. An effective approach in helping your coach keep his priorities in order is by inviting teammates
over your house. Initiate one on one friendship with players and your son. This will allow the
opportunity for your coach to get to know the boys off the field. These young boys will become
endearing to your coach and not just names on his roster
If you are married to a stand up coach, congratulations! By encouraging his admirable efforts your
family as well as your league will truly continue benefit. Just by being aware of the mired of
ailments that coaches are susceptible you will be able to shield your wonderful guy and he will find
this venture very rewarding.
"Condition comes from hard work during practice and proper mental/moral conduct between
practices." John Wooden, UCLA basketball coach.
Some of you Mrs. Coaches may be pleasantly reminiscing right now back to those good old days
when your husband was definitely a stand up coach. Many of you perhaps are torn thinking that
your coach has had a few slights but you remain confident that it is not a real problem. In the three
measures of stressed husbands I feel that it is the coaches that have just begun to show signs of
stress that are most vulnerable. In this second stage of the game our goal is to detoxify your coach
of any indication of inappropriate intensity. It is this type of coach that is most subjected to the
influences of those around him. Any coach of a winning team might appear successful and can
unfortunately begin to shape our coaches. Get familiar with the stand up coaches in your league
and become friendly with their wives. You might even pursue plans to go out with them as
couples.
It is important to keep in mind that you are not being secretly controlling or manipulative. This is
not meant to undermine your husband's ability to make his own decisions. He would much rather
vent and discuss coaching with another coach rather than you. I am simply suggesting that you
make it easy for him so that the other coaches he hangs out with stand up guys.
There will be times thankfully that your coach will want to talk about his team with you. Be
prepared! Learn the rules, the language, and the concepts. Why would he take your opinion
seriously if you don't know what you are talking about? Make sure your comments are smart and
helpful. Don't come straight out and tell him how to coach his team, merely be capable to hold
your own in a conversation. Compliment your coaches with all his good and fair decisions. Take
into account that it would be wise to try to avoid using the words sweet, nice and cute.
Speaking of cute, it is also constructive to look into the professional team in your area. Read the
newspaper and watch the news to get familiar with the players and standings. Watch a few games
with your coach and player love. Never mention how handsome any of the players are until you
are with your girlfriends. Sharing the interest in the sport that your coach and player will make the
games even more enjoyable for you and place you in a better position to support your coach.
"Over coaching is the worst thing you could do to a player." - Dean Smith University North
Carolina, basketball coach.
If you find that your husband has unfortunately completely succumb to the pressures of coaching
the most effective way to support him is the third stage, rehabilitation. This may seem like an
6. exaggerated term to use in this context however according to Webster's Dictionary the definition is
'to help someone return to normal life'. Isn't this exactly what we wish for our stressed out coach?
When it may seem too late to immunize your coach and the detoxifying methods wouldn't be
effective because communication has become so difficult, rehab can help reverse the residue
stains of intensity. Especially when healthy conversation is impossible it is now time to call in the
pros.
I am not referring to professional counseling (your coach would certainly not appreciate that) I'm
suggesting to call on the professional coaches. Do a little investigating and find ones that your
coach could relate to. There are many great ones that I'm confident your coach could find things in
common and who he would admire. Purchase a few book or DVDs as gifts for your coach on
these stand up men. Weather it be of the college level or professional league your coach will take
pride in implementing these gentlemen's successful styles into their own game. You might be able
to even gently contrast these stand up legends with some stressed out coaches in your division or
in your league. Let your coach be the one however to acknowledge the difference and take it upon
himself to disagree and condone the senseless behavior. He is a good man and will want to
disassociate himself with that type of embarrassing behavior.
Be persistent yet patient with our coach. Continue to find third party sources that can help him
realize the errors of his ways. Even though communication may be poor between you and your
coach, with healing efforts initiated you don't want to have a useless argument cause a set back in
progress. At this stage of the game you need to be extremely careful and choose your arguments.
There is no need to completely ignore his outbursts. If a predicament arises that you disagree with
make sure you have very good reason. Try not to nit pick about minor details and focus on the
larger issues at hand. Collect your thoughts and refer to the incident with as much proof and
detailed evidence possible. Don't just throw accusations blindly at your coach. Be specific and to
the point. Try not to leave any room for your coach to evade the circumstance. My coach was an
expert at dodging the issue at hand.
My coach used to try to construe the root of the dilemma was my fault. He believed I just
exaggerated everything and blew it all out of proportion. It was unbelievably maddening. Our
dialogue became so dysfunctional he decided to completely ignore me. This was so hurtful
because as I had said before I did love the game and I legitimately knew all the ins and outs of
baseball. Some of my most comforting memories as a little girl was watching the Red Sox with my
Dad.
If your coach displays any indication of remorse after one of his rant and raves then be rest
assured the rehab is working It will be his own inner qualms that help pave the way to reclaiming
his true character. It is difficult for anyone to face their mistakes. As soon as you do see your
coach regretting his insane style the detoxifying methods can then be helpful.
"Success is piece of mind of which is a direct result of self satisfaction in knowing you made the
effort to do the best of which you are capable." - John Wooden, UCLA basketball coach.
Living with my stressed out coach in desperate need of help needless to say took an enormous toll
on our marriage. The more carried away he became the further we grew apart. I didn't know how
to help. I recall so many evenings after a game where I just bit my tongue. I didn't feel like getting
7. into another full-blown argument. Our post-game fights became so predictable. He would dismiss
all my concerns, which would make me feel even more frustrated. On nights such as these I would
often make sure my player survived the scrutiny he had been subjected to and tried to avoid any
further confrontation. I was tired and felt hopeless.
In retrospect I wouldn't say I was in denial of the situation but I do feel it was on these nights of
pretend peace that I was enabling my coaches habits. I wished I had known how to effectively
approach my husband instead of just closing all the windows of possibilities because I didn't want
to hear the same things again. With the benefits of perspective I wish I had been more consistent.
What a confusing message I must have been sending. I should have immunized my husband
when he was coaching Tball instead of just celebrating I didn't have to carpool to practice
anymore.
With all the anger and embarrassment my coach exposed me to at the field how was I supposed
to be his loving wife at home. I wasn't attracted to that man who just had given such shattering
looks of disappointment to our son. I couldn't recognize his screaming voice as one in the same as
the voice that once whispered sweet nothings in my ear.
The relationship between my player and his dad was in great turmoil as well. My player however
had a great deal more courage than I, having to be the one out on that field and managed to
perform under those conditions. My player functioned with dignity and love for the game while I sat
on the bleachers trying to distract everyone from the elephant on the field.
"The same things win. It doesn't matter where you coach them. The game is the same." - Mike
Dubose, University of Alabama football coach.
At home both my player and I often made great efforts to please our coach. Our unspoken hope
was that if he were happy and satisfied it would help improve his demeanor during the games. We
would go out of our way to make him comfortable and relaxed. However we could tell even before
the first pitch was thrown that our efforts were all in vain.
Many players of stressed out coaches reminded me of my son. These players all seem to have a
great deal in common. They usually are placed in the top four batters of the line up and are
talented enough to rotate in almost all positions. These boys share a lot of the same survival
tactics. An awesome sense of humor is essential. Cracking jokes always seems lightens the mood
after the coach flips out. What else are they suppose to do to weather the storm. These players
tried to watch their teammates backs while his own was definitely breaking.
I've asked my player a few times just what went through his mind while his dad chewed him out.
He told me he would completely tuned him out and tried not to hear a thing. Yet another trait all
these boys seem share. I have witnessed many just look away from their coach as soon as the
yelling starts and begin to mumble to themselves, often times flavored with a few obscenities.
"I believe managing is like holding a dove in your hand. If you hold on too tightly you'll kill it, but if
you hold it too loosely you'll loose it." - Tommy Lasorda LA Dodgers, baseball coach.
It only took a few years for my coach to become so completely unruly there were several games
where his behavior was so far over the top I was thrilled! Yes you read that correctly, thrilled! As
8. his intensity increased so did my excitement that someone was going to come to my aid and put
this all to an end. I recall his actions were so wildly outrageous that I was positive the opposing
coach or even better the umpire would call him out on it.
I clearly remember with such anticipation of relief watching the appalled faces of my soon to be
heroes. I desperately needed their help since my husband had completely stopped listening to
anything I had to say about the game. Why should he listen to me really, when I was practically
the only one who was accusing him of inappropriate behavior.
Alas not only did no one come to my rescue at these insane games, the bar just kept rising with
what level of insanity he felt he could get away with
I also placed false hope in my husband's recovery once we had the perfect season or when we
had an amazing dream team. Both of those events did come to fruition and were simply amazing
however did not induce the cure I had anticipated. If only even one man in blue or perhaps one
opposing coach would have approached my coach regarding his outrageous conduct he might
have listened.
Strangely enough the umpires and opposing coaches were not the only ones biting their tongues.
Regrettably there was an understood silence amongst us Mrs. Coaches. We never discussed
what lunatics are husbands had become. It was as if we found harmony in our silent code. We
only exchanged looks of sympathy and offered muted validation.
Mrs. Coaches stick out like sore thumbs at games. If her coach is a stand up guy she would be the
one sitting in the bleachers having the time of her life. When the opposing team's coach is
stressed out his wife is the one shamefully sitting in the bleachers as if the weight of the world was
on her shoulders. We share similar survival traits with each other much like our players.
Compassionately we cheer for every player on our team. Our efforts of encouragement are
sometimes our way of compensating for our coach's hurtful criticisms.
We also learn to have a very quick wit with perfect comedic timing. This humor comes in very
handy when trying to drown out our coaches yelling. Even among many dear friends within my
own league, us Mrs. Coaches' use to resolve in silently supporting each other. We knew exactly
what each other were going through, but why would we want to verbalize our problem when we
could not visualize a solution?
"Believe deep down in your heart that you are destined to do great things." - Joe Paterno, Penn
State football coach.
Not only do I believe that it is important for Mrs. Coaches to know how to effectively support our
husbands, I am positive that we need to actively support one another.
We need to realize that even though our sons may play different sports and wear different color
uniforms we are all on the same team. If Mrs. Coaches work together to help our husbands it will
abet future coaches as well. By our united efforts I am confident we can drown out this wrongly
accepted tolerance of insanity and allow us to put our seasoned sense of humor to better use.
Before we know it our wonderful players will be the eager husbands signing up to coach and lets
make sure we are the grandmothers sitting in the bleachers having the times of our lives.
9. "Nothing is so strong as gentleness. Nothing is so gentle as real strength" - St. Francis de Sales.
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