The document outlines strategies for successfully crowdfunding a project, emphasizing the importance of targeting the right audience and choosing an effective launch date. It highlights the necessity of creating a professional video and using content marketing to enhance visibility. Additionally, it provides tips on media outreach and crafting effective pitches to editors to increase the chances of funding success.

2. Hello. I’m scared

3. LaMetric

4. Slice Planner

5. Why Crowdfund?

7. Who + Why

8. Ask yourself
- Who is the project for?
- Where do they spend their time online?

9. Choosing a Launch Date

10. The video

11. Hire professionals

12. Projects that have a Kickstarter video are 85%
more likely to achieve their funding goal

13. Content Marketing

14. SMM

15. Instagram

16. Fail 1: Personal instagram account

17. Fail 2: Small bloggers & expensive shipping

18. Quora

21. Read more

22. Media List

23. Fail 3: Manual search

24. Buzzsumo $99

25. Relevance – will their readers LOVE your project?
Readership – how much traffic does their site get?
Relationships – do you know at least one person who
can make a strong introduction?
Reach – share via email newsletter, RSS feed, Face-
book, Twitter, and other channels.
Which media?

26. Editors contacts

27. Bio and latest posts

28. Make your email short and proofread

29. Send Personalised emails

30. 1. Editor’s name
2. Last relevant post
3. Short pitch
4. Link to more info

31. Press Kit
– Product images
– Description of the product
– Your project video
– Any additional information

32. 99% of pitches go straight to the trash

33. Fail 4: Wrong email title
Title: Hitchhiker’s Guide to Galaxy inspired
paper planer connected to digital Calendars

34. Hitchhiker’s guide to galaxy
is not popular in the US :)

35. Keep sending emails

36. It was the 6th email to Mashable

37. Tools to use:
canva.com
unsplash.com
mailtrack.com
buzzsumo.com
convertKit.com

38. Books:
Pitch Perfect Steve Sande
Scrum Jeff Sutherland
Art of Explanation Lee LeFever
Sprint Jake Knapp

39. Thank you