The document discusses how outsourcing could help address rural America's "brain drain" issue. It describes how rural sourcing companies locate technology and customer support centers in rural areas to take advantage of lower costs while providing jobs. The CEO of Rural Sourcing, Inc. argues that high unemployment, lower costs of living, and widespread broadband could enable knowledge workers to remain in rural areas through remote work. Forward-thinking companies and some states are already establishing rural outsourcing centers.
From the everyday to the futuristic, our abilities as humans (and machines) evolve throughout our lifetimes. We are part of a vast, influential range of abilities, both cognitive and physical, that are constantly in flux and influencing one another. This spectrum of ability is a constant reverberating tide that affects everyone, and moves culture.
There are cultural forces radiating across the spectrum of ability in a number of mega trends we follow here at sparks & honey, such as unapologetic, frictionless and AI ethics. These trends are evident in our relationships with one another and with technology, in fashion and design, our workplaces, and in the streets we walk, run or drive through. In this report, we examine the pervading tide of culture through the lens of ability, affecting all of us.
We’re looking toward a future–evident already in our lives today–where ability can be enhanced, morphed, designed and modular. For some, this will increasingly be a necessity, and for others, a luxury. For some time, we’ve been enhancing our abilities: with pacemakers, tech tattoos for diabetics that measures glucose levels, or bionic limbs.
As we infuse our lives with technology and look to robots for companionship, entertainment and assistance, ability becomes a question of human and civil rights. And maybe even, robot rights.
What does tomorrow look like – for all of us?
85 pp.
Methodology
For this report, sparks & honey conducted primary research and interviewed experts in the field of ability, including thought leaders from our Influencer Advisory Board (IAB). We surveyed 1,009 people in the US, aged 18 to 65, to engage their perceptions on evolving technologies. Leveraging social listening, patent analysis, and our proprietary Cultural Intelligence system, we combed through thousands of signals to build a vision of the future cultural landscape of ability.
The document discusses trends in localization and social localization. It notes that social localization represents a major growth opportunity for the industry by enabling global communities to exchange digital content across thousands of languages. However, challenges include a lack of understanding, data, and supporting technology for social localization. The document proposes an open, right, and minimalistic design for a service-oriented localization architecture to better match tasks and providers and support collaborative task completion through open and interoperable components.
A brave new consumer world gerzema 2012_retailcanadaZoltán Vasvári
This document discusses how technology is changing consumer behavior and merchant dynamics. It notes that power has shifted to customers as technology becomes more integrated into culture. It highlights several statistics about technology usage and adoption. It then discusses three forces driving changes: changing consumer dynamics as more people globally become middle class and younger; changing merchant dynamics as consumers research and shop online more; and increasing technology adoption and proliferation of devices. The document is a presentation by John Gerzema on these trends of the "Brave New Consumer World."
This document provides information about web hosting services offered by Mega Grup Bilisim A.G. It lists features like unlimited domains, hosting, emails, bandwidth and pages. It provides contact details of the Turkish company, including their address in Ankara and office hours. The document promotes making money online through their multi-level marketing program with increasing commissions levels based on the size of one's organization.
1) Rodney is late for class again and makes up an embarrassing excuse about not having clean underwear.
2) During class, Rodney discovers that his teacher Mr. Vamping has fangs and blood on his face, believing he is a vampire.
3) At break, Rodney tells his friend Danny about Mr. Vamping but isn't believed. He overhears the teachers plotting and vows to stop them.
4) The next day, Rodney arms himself with garlic and stakes but has his suspicions doubted by his class during a Halloween lesson about vampires. Mr. Vamping reveals he may actually be a vampire after all.
The document discusses how outsourcing could help address rural America's "brain drain" issue. It describes how rural sourcing companies locate technology and customer support centers in rural areas to take advantage of lower costs while providing jobs. The CEO of Rural Sourcing, Inc. argues that high unemployment, lower costs of living, and widespread broadband could enable knowledge workers to remain in rural areas through remote work. Forward-thinking companies and some states are already establishing rural outsourcing centers.
From the everyday to the futuristic, our abilities as humans (and machines) evolve throughout our lifetimes. We are part of a vast, influential range of abilities, both cognitive and physical, that are constantly in flux and influencing one another. This spectrum of ability is a constant reverberating tide that affects everyone, and moves culture.
There are cultural forces radiating across the spectrum of ability in a number of mega trends we follow here at sparks & honey, such as unapologetic, frictionless and AI ethics. These trends are evident in our relationships with one another and with technology, in fashion and design, our workplaces, and in the streets we walk, run or drive through. In this report, we examine the pervading tide of culture through the lens of ability, affecting all of us.
We’re looking toward a future–evident already in our lives today–where ability can be enhanced, morphed, designed and modular. For some, this will increasingly be a necessity, and for others, a luxury. For some time, we’ve been enhancing our abilities: with pacemakers, tech tattoos for diabetics that measures glucose levels, or bionic limbs.
As we infuse our lives with technology and look to robots for companionship, entertainment and assistance, ability becomes a question of human and civil rights. And maybe even, robot rights.
What does tomorrow look like – for all of us?
85 pp.
Methodology
For this report, sparks & honey conducted primary research and interviewed experts in the field of ability, including thought leaders from our Influencer Advisory Board (IAB). We surveyed 1,009 people in the US, aged 18 to 65, to engage their perceptions on evolving technologies. Leveraging social listening, patent analysis, and our proprietary Cultural Intelligence system, we combed through thousands of signals to build a vision of the future cultural landscape of ability.
The document discusses trends in localization and social localization. It notes that social localization represents a major growth opportunity for the industry by enabling global communities to exchange digital content across thousands of languages. However, challenges include a lack of understanding, data, and supporting technology for social localization. The document proposes an open, right, and minimalistic design for a service-oriented localization architecture to better match tasks and providers and support collaborative task completion through open and interoperable components.
A brave new consumer world gerzema 2012_retailcanadaZoltán Vasvári
This document discusses how technology is changing consumer behavior and merchant dynamics. It notes that power has shifted to customers as technology becomes more integrated into culture. It highlights several statistics about technology usage and adoption. It then discusses three forces driving changes: changing consumer dynamics as more people globally become middle class and younger; changing merchant dynamics as consumers research and shop online more; and increasing technology adoption and proliferation of devices. The document is a presentation by John Gerzema on these trends of the "Brave New Consumer World."
This document provides information about web hosting services offered by Mega Grup Bilisim A.G. It lists features like unlimited domains, hosting, emails, bandwidth and pages. It provides contact details of the Turkish company, including their address in Ankara and office hours. The document promotes making money online through their multi-level marketing program with increasing commissions levels based on the size of one's organization.
1) Rodney is late for class again and makes up an embarrassing excuse about not having clean underwear.
2) During class, Rodney discovers that his teacher Mr. Vamping has fangs and blood on his face, believing he is a vampire.
3) At break, Rodney tells his friend Danny about Mr. Vamping but isn't believed. He overhears the teachers plotting and vows to stop them.
4) The next day, Rodney arms himself with garlic and stakes but has his suspicions doubted by his class during a Halloween lesson about vampires. Mr. Vamping reveals he may actually be a vampire after all.
The authors launched an online community called 8095 Live composed of 500 Generation Y consumers to gain insights into this influential demographic. Some key learnings from maintaining this community included keeping engaged members who share an age range but not necessarily common interests, creating a strong community identity, and discussing topics across a wide range of life stages relevant to the diverse members. The community provided valuable insights for marketers but presented unique challenges compared to interest-based communities.
The groundswell of peer-to-peer exchanges across mobile and social platforms empowers people everywhere and anywhere to produce and share with as much authority as they are able to consume and buy. This presentation was developed to explain our SxSW panel entitled: Digital Anarchy: the "bitcoin" effect.
Bitcoin is not only giving banks a run for their money, it threatens to disrupt the centralized power of all sorts of business, political and social infrastructures. Most importantly, bitcoin enables a true "peer economy." This interactive panel discussion will explain how bitcoin is fast becoming a catalyst for change and how the blockchain has the power to uproot a number of our most recognizable dot coms. “The peer economy is inevitable, because humans cannot survive unless we significantly increase what we share as equals.”
This document discusses the millennial generation (ages 18-30). It summarizes that millennials feel pressure to succeed but value their youth. They are flexible in life stages but have more conservative values than assumed. Millennials prioritize health over wealth and struggle with long-term financial planning. They are optimistic about career success but setbacks have made them cautious. Millennials are diverse, educated consumers who value both technology and physical stores/products.
Dorothy Donor, the traditional charitable donor, is declining as older generations age. Younger generations like Generation X and Y engage differently and prefer digital methods. Charities must understand different age cohorts and meet audiences where they are. New events like outdoor yoga or skinny dipping can create buzz. Innovation is key to engaging digital natives and replacing declining legacy income. The challenge is understanding audiences and delivering the right offerings through the preferred channels of each generation.
The widely-held belief that for-profit investments can only maximize financial returns and social purpose can only be pursued through charity—is obsolete. For the next generation, value has to be created and shared across both sectors and by everyone. Creating shared value however, can not happen through silos of social responsibility or philanthropy, it has to be a values-based investment which is why crowdfunding, pay-for-success, venture philanthropy, impact investing and other social finance vehicles are becoming so powerful.
Digital Anarchy: The Bitcoin Effect examines the potential to democratize financial exchanges by providing digital access to capital. Though one-third of humanity remains unbanked, remarkably more than one billion of these people has access to a mobile phone and thus could use bitcoin (or a derivative thereof) to participate financially. Considering the framework of “humanitarian” capitalism, the fact that bitcoin does not require a central authority to qualify or limit the participation of another human being is an important differentiator to fiat and bank-controlled instruments. This presentation argues that the innovation of bitcoin and the blockchain not only has the capacity to build registries of multi-entity contracting, it also offers the potential to create self-enforcing “smart contracts” between free individuals. Ultimately, the transparency of the blockchain has the potential to end corruption and empower a free society.
Generazioni Culturali Z, Y, X, Baby Boomer, Tradizionalisti Clay Casati
Alfa è la prima generazione del secondo millennio (nati dopo il 2010). La Generation We rappresenta la potenza emergente dei Millennials, che independenti — politicamente, socialmente, filosoficamente — intendono implementare un piano di cambiamenti radicali in America e in tutto il mondo.
Per la prima volta, nella storia, coesistono 5 differenti Generazioni Culturali: (1) Generazione Z - Internet Generation, (2) Generazione Y - the Millennials, (3) Generazione X - the Baby Busters, (4) Baby Boomers, (5) Tradizionalisti - Silent Generation.
Future growth in lasik understanding and reaching generation ySM2 Strategic
Generation Y, also known as Millennials, consists of nearly 80 million Americans born between 1977-1995. They will soon become the dominant adult population and source of customers for LASIK surgery. While similar in size to the Baby Boomer generation, Generation Y exhibits different behaviors and preferences. To attract this emerging group of LASIK candidates, refractive surgeons will need to change their traditional marketing approaches and physical environments to better align with Generation Y's preferences for honesty, experiences over advertising, and niche brands. Failure to adapt risks missing an important new pool of 24 million potential LASIK patients by 2020.
The Battery Ventures Gen Z Snapshot report explores the consumer preferences and behaviors of Gen Zers, born between 1997 and 2012, the potential cross-industry impact from this generation and the opportunities ahead for technology investment.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
Marketing To Tweens&Teens Fuse Lima 2010carter_fuse
This document provides an overview of marketing strategies for tweens and teens. It discusses who they are, their market power and spending habits. It also covers the technologies they use, especially social media and the internet. Their interests include gaming, music, sports and fashion. The document aims to provide insights into tweens and teens to help develop effective marketing strategies.
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
Here are the answers to the quiz about millennials and the economy:
$1 trillion in student debt. [Bloomberg]
$45 000 in debt. [PNC Financial Services]
Unemployment rate of 16.3% [Generation Opportunity]
40% of Millennials [American Psychological Association]
Just 6 in 10 Millennials have jobs, half are part-time [Harvard University]
284,000 American college graduates working in minimum-wage jobs in 2012. [Wall Street Journal]
48% of employed college graduates work in these jobs [ Center for College Affordability and Productivity]
50% do not believe that Social Security will exist (retirement age). [i
At a multi-family roundtable discussion, several questions were asked and answered about how Generation Y and WINKs (Women with Income and No Kids) will impact the multifamily industry in Orlando. Generation Y is a large demographic that is starting to enter their prime rental years, and they prefer more urban locations with walkability and amenities. WINKs specifically want convenient locations near work and amenities like fitness centers. While sustainable design is important to some renters, most care more about cost, safety, unit features and location over "green" features. Younger renters are also less willing to pay more for environmental compatibility.
This document discusses social mobility and consumer behavior among low-income populations in Brazil. It notes that class C families have greatly increased in recent years, accounting for a large portion of growth in national income. However, consumption patterns within low-income groups are diverse, depending on factors like region, age, and experiences. Social networks also strongly influence consumption as people share opportunities. Some companies are experimenting with different strategies, such as adapting traditional upper-class business models to serve lower classes or developing products originally for low-income markets and expanding them upwards.
Digital/Social Media For Your UHNW/HNW Advisory Practice - CFA Institute Weal...April Rudin
Why it's risky for UHNW/HNW Advisory firms NOT to have a digital/social strategy? Some of the topics addressed include: Why is digital/social media such a big deal, and why is it considered risky not to have a digital/social media strategy? Where and how should a busy charterholder leverage resources in an effective social/digital marketing plan? What are best practices for using LinkedIn, Twitter, Facebook, and blogs to create visibility among prospective clients and create community among clients?
Consumers of tomorrow insights and observations about generation z★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Consumers of Tomorrow: Insights and observations about Generation ZBaurzhan Issayev
Great presentation by Grail Research on development of generations from Baby Boomers to Generations X, Y, Z and impact of behavior changes on marketing products to them.
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...Andrew Krzmarzick
Slides from a presentation entitled "Blogs as Bridges: How Web 2.0 Creates Connections Across the Ages (and Agencies!)" for the US Environmental Protection Agency (EPA) at Research Triangle Park, NC.
Technology Changes, People Don't: Rethinking WorkAyelet Baron
This document discusses how technology is advancing rapidly while human behavior and social structures are changing more slowly. It argues that organizations must adapt to the new "social media age" by becoming more transparent, agile, and authentic, and by focusing on relationships and shared values rather than top-down control. Finally, it suggests that true innovation comes from collaboration and community effort rather than from individuals alone.
The authors launched an online community called 8095 Live composed of 500 Generation Y consumers to gain insights into this influential demographic. Some key learnings from maintaining this community included keeping engaged members who share an age range but not necessarily common interests, creating a strong community identity, and discussing topics across a wide range of life stages relevant to the diverse members. The community provided valuable insights for marketers but presented unique challenges compared to interest-based communities.
The groundswell of peer-to-peer exchanges across mobile and social platforms empowers people everywhere and anywhere to produce and share with as much authority as they are able to consume and buy. This presentation was developed to explain our SxSW panel entitled: Digital Anarchy: the "bitcoin" effect.
Bitcoin is not only giving banks a run for their money, it threatens to disrupt the centralized power of all sorts of business, political and social infrastructures. Most importantly, bitcoin enables a true "peer economy." This interactive panel discussion will explain how bitcoin is fast becoming a catalyst for change and how the blockchain has the power to uproot a number of our most recognizable dot coms. “The peer economy is inevitable, because humans cannot survive unless we significantly increase what we share as equals.”
This document discusses the millennial generation (ages 18-30). It summarizes that millennials feel pressure to succeed but value their youth. They are flexible in life stages but have more conservative values than assumed. Millennials prioritize health over wealth and struggle with long-term financial planning. They are optimistic about career success but setbacks have made them cautious. Millennials are diverse, educated consumers who value both technology and physical stores/products.
Dorothy Donor, the traditional charitable donor, is declining as older generations age. Younger generations like Generation X and Y engage differently and prefer digital methods. Charities must understand different age cohorts and meet audiences where they are. New events like outdoor yoga or skinny dipping can create buzz. Innovation is key to engaging digital natives and replacing declining legacy income. The challenge is understanding audiences and delivering the right offerings through the preferred channels of each generation.
The widely-held belief that for-profit investments can only maximize financial returns and social purpose can only be pursued through charity—is obsolete. For the next generation, value has to be created and shared across both sectors and by everyone. Creating shared value however, can not happen through silos of social responsibility or philanthropy, it has to be a values-based investment which is why crowdfunding, pay-for-success, venture philanthropy, impact investing and other social finance vehicles are becoming so powerful.
Digital Anarchy: The Bitcoin Effect examines the potential to democratize financial exchanges by providing digital access to capital. Though one-third of humanity remains unbanked, remarkably more than one billion of these people has access to a mobile phone and thus could use bitcoin (or a derivative thereof) to participate financially. Considering the framework of “humanitarian” capitalism, the fact that bitcoin does not require a central authority to qualify or limit the participation of another human being is an important differentiator to fiat and bank-controlled instruments. This presentation argues that the innovation of bitcoin and the blockchain not only has the capacity to build registries of multi-entity contracting, it also offers the potential to create self-enforcing “smart contracts” between free individuals. Ultimately, the transparency of the blockchain has the potential to end corruption and empower a free society.
Generazioni Culturali Z, Y, X, Baby Boomer, Tradizionalisti Clay Casati
Alfa è la prima generazione del secondo millennio (nati dopo il 2010). La Generation We rappresenta la potenza emergente dei Millennials, che independenti — politicamente, socialmente, filosoficamente — intendono implementare un piano di cambiamenti radicali in America e in tutto il mondo.
Per la prima volta, nella storia, coesistono 5 differenti Generazioni Culturali: (1) Generazione Z - Internet Generation, (2) Generazione Y - the Millennials, (3) Generazione X - the Baby Busters, (4) Baby Boomers, (5) Tradizionalisti - Silent Generation.
Future growth in lasik understanding and reaching generation ySM2 Strategic
Generation Y, also known as Millennials, consists of nearly 80 million Americans born between 1977-1995. They will soon become the dominant adult population and source of customers for LASIK surgery. While similar in size to the Baby Boomer generation, Generation Y exhibits different behaviors and preferences. To attract this emerging group of LASIK candidates, refractive surgeons will need to change their traditional marketing approaches and physical environments to better align with Generation Y's preferences for honesty, experiences over advertising, and niche brands. Failure to adapt risks missing an important new pool of 24 million potential LASIK patients by 2020.
The Battery Ventures Gen Z Snapshot report explores the consumer preferences and behaviors of Gen Zers, born between 1997 and 2012, the potential cross-industry impact from this generation and the opportunities ahead for technology investment.
A glimpse into the world of Gen Z - an 8 page Gen Z Manifesto that summarizes the upcoming book, The Gen Z Effect: The Six Forces Shaping the Future of Business, available 11/11/14 at bookstores everywhere. Written by Dan Keldsen and Thomas Koulopoulos.
Who is Gen Z? What makes them tick? What is an accident of birth, and a purposeful decision?
Are YOU Gen Z?
Marketing To Tweens&Teens Fuse Lima 2010carter_fuse
This document provides an overview of marketing strategies for tweens and teens. It discusses who they are, their market power and spending habits. It also covers the technologies they use, especially social media and the internet. Their interests include gaming, music, sports and fashion. The document aims to provide insights into tweens and teens to help develop effective marketing strategies.
CFA Institute Wealth Management Conference 2013April Rudin
Here are my slides from my recent presentation on Digital Strategies In The HNW Financial Advisory Practice. Here is a link to my live presentation: http://new.livestream.com/livecfa/Rudin
Here are the answers to the quiz about millennials and the economy:
$1 trillion in student debt. [Bloomberg]
$45 000 in debt. [PNC Financial Services]
Unemployment rate of 16.3% [Generation Opportunity]
40% of Millennials [American Psychological Association]
Just 6 in 10 Millennials have jobs, half are part-time [Harvard University]
284,000 American college graduates working in minimum-wage jobs in 2012. [Wall Street Journal]
48% of employed college graduates work in these jobs [ Center for College Affordability and Productivity]
50% do not believe that Social Security will exist (retirement age). [i
At a multi-family roundtable discussion, several questions were asked and answered about how Generation Y and WINKs (Women with Income and No Kids) will impact the multifamily industry in Orlando. Generation Y is a large demographic that is starting to enter their prime rental years, and they prefer more urban locations with walkability and amenities. WINKs specifically want convenient locations near work and amenities like fitness centers. While sustainable design is important to some renters, most care more about cost, safety, unit features and location over "green" features. Younger renters are also less willing to pay more for environmental compatibility.
This document discusses social mobility and consumer behavior among low-income populations in Brazil. It notes that class C families have greatly increased in recent years, accounting for a large portion of growth in national income. However, consumption patterns within low-income groups are diverse, depending on factors like region, age, and experiences. Social networks also strongly influence consumption as people share opportunities. Some companies are experimenting with different strategies, such as adapting traditional upper-class business models to serve lower classes or developing products originally for low-income markets and expanding them upwards.
Digital/Social Media For Your UHNW/HNW Advisory Practice - CFA Institute Weal...April Rudin
Why it's risky for UHNW/HNW Advisory firms NOT to have a digital/social strategy? Some of the topics addressed include: Why is digital/social media such a big deal, and why is it considered risky not to have a digital/social media strategy? Where and how should a busy charterholder leverage resources in an effective social/digital marketing plan? What are best practices for using LinkedIn, Twitter, Facebook, and blogs to create visibility among prospective clients and create community among clients?
Consumers of tomorrow insights and observations about generation z★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
Consumers of Tomorrow: Insights and observations about Generation ZBaurzhan Issayev
Great presentation by Grail Research on development of generations from Baby Boomers to Generations X, Y, Z and impact of behavior changes on marketing products to them.
Blogs as Bridges: How Web 2.0 Connects People Across the Ages (and Across Age...Andrew Krzmarzick
Slides from a presentation entitled "Blogs as Bridges: How Web 2.0 Creates Connections Across the Ages (and Agencies!)" for the US Environmental Protection Agency (EPA) at Research Triangle Park, NC.
Technology Changes, People Don't: Rethinking WorkAyelet Baron
This document discusses how technology is advancing rapidly while human behavior and social structures are changing more slowly. It argues that organizations must adapt to the new "social media age" by becoming more transparent, agile, and authentic, and by focusing on relationships and shared values rather than top-down control. Finally, it suggests that true innovation comes from collaboration and community effort rather than from individuals alone.
1. Generation Y in the Marketplace
MPF | September 16, 2009
Jonathan Bartlett, Vice President
2. ABOUT OUR FIRM
SERVICES
Corporate Strategic
RCLCO is a leading real estate
Planning advisory firm providing market
Market & Economic
Research intelligence, strategy, and
Project Segmentation,
j g
Positioning & Pricing
implementation solutions to the
Fiscal and Economic industry since 1967
Impact Analysis
Valuation Services
Acquisition & Disposition
Strategies
Workouts & Restructuring
Transaction, Structuring &
Investment Analysis
Asset Management
Development Services
1 RCLCO 09-11744.000
3. “It’s not the strongest
It s
that survive, nor the most
intelligent,
intelligent but the ones
most responsive to
change.”
-Charles Darwin
2 RCLCO 09-11744.000
4. GEN Y HAS THE LARGEST SHARE OF THE U.S.
POPULATION, FOLLOWED BY BABY BOOMERS
How Many?
Gen Y: 80 Million
(Boomers: 75 Million)
Vast majority renting.
What are they doing in the RE
y g
market? Increasingly buying
homes in 2012+
Intown areas, close to
I t l t
Where do they want to go? work, mixed-use
environments
SOURCE: RCLCO Consumer Research
3 RCLCO 09-11744.000
5. GENERATION Y: AT A GLANCE
AT A GLANCE
Who: Ages 13- 30 in 2009 (born in ’79 through ’96)
Likes: Free content, telecommuting, everything social,
the "right fit " wireless
right fit,
Dislikes: Anonymous mass-marketing, beaten paths,
restricted access
Characteristics:
• The most connected generation in our history
• Constant flows of information
• Highly productive, but place critical importance on
balancing work and life
• Hi h value placed on staying connected with f i d
High l l d t i t d ith friends
and family
Hobbies: Googling, social networking, supporting a
cause, creating global change
Hangouts: Facebook, Mom and Dad's place, dive bars,
all-age shows
Tap that wallet!: $200 billion in annual earning power
and growing
d i
SOURCE: Iconoculture, RCLCO
4 RCLCO 09-11744.000
6. GEN Y IS OUTWARD LOOKING AND CIVIC-MINDED
Gen Y is the most civic-minded generation
to date:
• 61% of 13- to 25-year olds feel
personally responsible for making a
difference in the world;
• 81% have volunteered in the past year
Gen Y will want these values to extend into
the corporate structure of their builder or
p
developer
• 69% consider a company's social and
environmental commitment when
“These numbers reflect the can-do spirit deciding where to shop; and
we have been seeing in this • 83% will t t a company more if it i
ill trust is
population…(they’re) volunteering at a socially/environmentally responsible
level and intensity we haven’t seen since
the 1940s” (Howe & Strauss, 2005)
SOURCE: USA Weekend, 2005 and Cone, Inc. 2006
5 RCLCO 09-11744.000
7. GEN Y REPRESENTS EARNING POWER OF $200
BILLION ANNUALLY – AND GROWING
Generation Y Baby Boom
Today’s
T d ’ ~80 Million
80 Milli ~75 million
75 illi
Population
% Today’s 30% 25%
Population
p
% earn above 35% 40%
$75,000
Earning ~$200 Billion ~$2 Trillion
power
Overall, it is estimated that Generation Y
influences as much as half of all spending in
f f f
the U.S. economy
Gen X earning power, by comparison,
represents ~$125 billion
SOURCE: Harris Interactive and the U.S. Census
6 RCLCO 09-11744.000
8. GRADUATES ELIGIBLE FOR THE RENTAL MARKET IN
2009; BUYING COULD ACCELERATE IN 2012
WAVE OF GEN Y
4,200,000
4,100,000
4,000,000
4 000 000
3,900,000
3,800,000
3,700,000
3 700 000 Higher purchasing
should begin in
3,600,000 2012
3,500,000
3,400,000
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Number of 22-Year Olds
41% of Generation Y plan to rent for at least three
years
NOTE: Number of 22-year olds is based upon birth rate and does not factor in death rates and migration.
SOURCE: U.S. Centers for Disease Control and Prevention; RCLCO Consumer Research
7 RCLCO 09-11744.000
9. RCLCO GEN Y CONSUMER RESEARCH
~80 Million = Gen Y (and ~ 52 million Gen X)
Conducted a national study
• Representative of census regions
• Received approximately 3,200 survey responses
• 50% of those surveyed were Gen Y and 50% were
Gen X
Studied Gen Y individuals who were 20-28 years old
at the time of the survey
Survey was made up of:
• Renters
• Owners
• Future Shoppers
8 RCLCO 09-11744.000
10. GEN Y WILL BE ATTRACTED TO THE SOUTH AND
REMAIN CONSTANT IN THE WEST
Most preferred area of the U.S.? The South
1) NYC
Top three metro areas preferred
nationally? 2) LA
3) Atlanta
Area with the least turnover? The West
Currently renting;
What are they doing in the RE
market? increasingly buying
homes in 2012
Where do they want to go?
Intown areas, close to
work, mixed use envs.
work mixed-use envs
Source: RCLCO consumer research
9 RCLCO 09-11744.000
11. INTEREST IN CLOSE-IN NEIGHBORHOODS IS
HIGHEST
Location:
Interest in close in neighborhoods is
close-in
followed by urban locations
Those in the Northeast have the least
interest in moving to urban locations and
prefer more close-in suburban locations
• Most interest in cities is in the South
region
• Of those moving to cities, most are
g ,
choosing to do it in the South
Much of this is likely due to affordability
issues
SOURCE: RCLCO Consumer Research
10 RCLCO 09-11744.000
12. GEN Y WILL PAY FOR WALKABLE, MIXED-USE
Walkability:
Driven by convenience, connectivity, and a
healthy work-life balance to maintain
y
relationships
1/3 will pay more to walk to shops, work,
and entertainment
2/3 say that living in a walkable community
is important
More than 1/2 of Gen Y would trade lot
size for proximity to shopping or to work
Even among families with children, 1/3 or
more are willing to trade lot size and “ideal”
homes for walkable, diverse communities
Even in the suburbs the majority of Gen Y
prefer characteristics of urban places,
particularly walkable environments
SOURCE: RCLCO Consumer Research
11 RCLCO 09-11744.000
13. FAMILY CHANGES AND NEEDS
Family Changes:
• 70% do not believe they have to move to the suburbs
once they have kids
• Only half are confident they will need a single-family
home once they have kids
• Improving schools is the highest community priority for
more than half of Gen Y
Needs:
• Diversity is key. Gen Y wants diversity in housing
types, styles, groups of people, and household
composition.
• Over half report that having a community and home
designed to meet certain "green" objectives plays an
important role in their purchase or renting decision.
SOURCE: RCLCO Consumer Research
12 RCLCO 09-11744.000
14. LIFESTYLE AND LOCATION IS REQUIRED FOR WORK-
LIFE BALANCE
Gen Y:
S
Sees work-life b l
k lif balance or work-life bl d as
k lif blend
important. They’ll work from home, enroll
their kids in their company’s in-house day
care, and enjoy “portable” careers
Are multitaskers - they’ll get the job done,
and they’ll probably do it in less time, but
not at the expense of balance
50% will choose a less-than-ideal home if
they can walk to work – allows for shorter
commutes and more “me time
me time”
SOURCE: Franciscan Skemp Health Care and Gundersen Lutheran Medical Center
13 RCLCO 09-11744.000
15. AMENITIES REDEFINED; MORE FOCUS ON
WORK/LIFE BALANCE
Amenities:
Given the interest in community involvement and
work/life balance, the amenities Gen Y values
most are in contrast to much of what is being
developed today:
- Library;
y;
- Restaurant or café;
- Main street village;
- Recycling center; and
- Fitness center.
SOURCE: RCLCO Consumer Research
14 RCLCO 09-11744.000
16. IMPLICATIONS
Intown areas and inner suburbs will remain on an
upward trajectory
Diversity, walkablity, and proximity to jobs will be
keys to site selection and premiums
Renters will represent a steady stream of demand
Gen Y will shift toward homeownership in 2012
Product types will remain smaller and affordable
and should have focus on design over size
The suburbs will need to evolve to remain
attractive to Gen Y
• More walkable areas, including new and
existing town centers
• Master-planned communities with greater
variety of product types and higher connectivity
SOURCE: RCLCO Consumer Research
15 RCLCO 09-11744.000
17. WHAT ABOUT MARKET FOR “GREEN” ?
DEMAND BASED ON BENEFITS, NOT FEATURES
Green homes are better
for “the environment”
the environment
Green homes save energy
(and have lower utility bills)
Living in a green home is
better for my health and
that of my family
16 RCLCO 09-11744.000
18. “GREEN” NOT THE MOST IMPORTANT FACTOR
COST, SAFETY, FEATURES, LOCATION DRIVE DECISIONS
Rate the Following Factors in Terms of Importance
Green/Environmental Features and Amenities
Utility Cost
Proximity to Public Transportation
On-Site Amenities
Quality and Reputation of Management Co.
Proximity to Shopping/Entertainment
Pet Policy
Availability of the unit
Area's Status
Proximity to Work
Apartment Features and Design
Area's Safety
Cost of Rent
0% 10% 20% 30% 40% 50% 60%
N=3,212 Least Important Two Three Four Most Important
17 RCLCO 09-11744.000
19. VARYING IMPORTANCE OF “GREEN” BENEFITS
“ME GREEN” VS. “WE GREEN”
Minim izing the presence of m old and/or m ildew in m y hom e and/or building 12%
68%
The quality and cleaniness of the air inside m y hom e and/or building 17%
62%
The purity of the w ater in the pipes of m y hom e and/or building 18%
61%
Saving m oney on utlility bills 11%
60%
Minim izing exposure w ith potentially harm ful m an-m ade substances
g p p y 21%
55%
Minim izing m y electricity consum ption 20%
51%
Conserving energy 24%
47%
Ability to w alk m ore and reduce the num ber of trips I need to m ake by autom ible 27%
47% “Me Green”
Ability to m aintain/im prove physical/aerobic/cardiovascular fitness 32%
46%
Minim izing the use of autom obiles for non-essential or single-rider trips 31%
33%
Recycling program s or reuse of recycled m aterials 13%
31%
Reducing m y carbon footprint 33%
28%
Prom oting cleaner w ater in the outdoor environm ent 18%
26%
Avoiding the consum ption of non-renew able energy sources
non renew 38%
25%
Prom oting cleaner air in the outdoor environm ent 19%
25%
Protecting native habitats 18%
25%
Minim izing m y consum ption of non-renew able resources 19%
24%
Prom oting w ildlife
g 19%
24%
Slow ing global w arm ing 20%
22%
Prom oting cleaner ground and soil in the outdoor environm ent 22%
21% “We Green”
Avoiding the consum ption of nuclear energy sources 28%
18%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Care about the issue but w ould not influence m y rental decision Care about and m ay influence m y rental decision
18 RCLCO 09-11744.000
20. WILL BUYERS PAY EXTRA FOR “GREEN” FEATURES?
YES, IF THERE IS A RETURN ON THEIR INVESTMENT or HEALTH
If their investment pays them back over time, If their investment may not pay them back over
buyers are willing to spend more money on time, buyers are willing to spend more money
their home if…. on their home if….
80% 75% 80%
70% 70%
60% 60%
50%
50% 46% 50%
41%
40% 40%
30% 30% 24%
20% 18%
20%
10% %
10%
0% 0%
If It Saves Energy If It Provides Health Benefits If It’s Good for the Environment
19 RCLCO 09-11744.000
21. “BRANDING” THE GREEN BUILDING
ENERGY STAR IS THE BRAND THEY KNOW AND TRUST
For those who answered ‘MORE INCLINED TO STAY’ in CQ27, please indicate your
willingness to pay a higher rent for one or more of the following certifications:
None
Specify
Other
National Audubon Society
Built Green
Model Green Home
Healthy Home or HealthHouse1
y
Green Globes
EarthCraft
Energy St
E Star
LEED
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Not Willing to Pay any more Rent Willing to Pay more in Rent
20 RCLCO 09-11744.000
22. YOUNGER RENTERS LESS LIKELY TO SPEND
THEY MAY EXPECT ECO-RESPONSIBILITY
21 RCLCO 09-11744.000
23. CONTACT US
WWW.RCLCO.COM
ATLANTA
999 Peachtree Street, Suite 2690 Inquiries:
q
Atlanta,
Atl t GA 30309
(404) 365-9501
Jonathan Bartlett
ORLANDO Vice President
100 East Pine Street, Suite 302 jbartlett@rclco.com
Orlando,
Orlando FL 32801 404-601-0568
(407) 515-6592
AUSTIN Sarah Kirsch
106 E. Sixth St., Suite 900 Senior Principal
Austin,
Austin TX 78701
(512) 215-3157
skirsch@rclco.com
404-601-0554
WASHINGTON, DC
7200 Wisconsin Avenue, 7th Floor Gregg Logan
Bethesda,
Bethesda MD 20814
(301) 907-6600 Managing Director
glogan@rclco.com
LOS ANGELES 407-515-4999
1880Century Park East, Suite 250
Los Angeles CA 90067
Angeles,
(310) 914-1800
22 RCLCO 09-11744.000
24. Generation Y in the Marketplace
MPF | September 16, 2009
Jonathan Bartlett, Vice President