- Mozo is a digital token that aims to increase foot traffic in physical retail malls by allowing users to earn tokens through visits, interactions, and purchases that can be redeemed for discounts.
- Pilot tests with large mall operators, real estate companies, and brands in China and Singapore showed the Mozo platform achieving consistent accuracy and contributing up to 20% of store revenue.
- The company plans to launch the Mozo token through an initial coin offering with a total supply of 5 billion tokens and fundraising goals of $88 million over two tranches.
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Rating score "В1"
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4. Sustainability Implementation & Best Practices
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MOZO - The Token of Discovery
1. Giang Phung | May 2018
www.mozocoin.io
Can you control foot traffic
to your
We can.
Mall?
2. Meet Mozo
Tokenof Discovery
• Mozo is a token to discover the future of commerce, a future
where Mozo becomes a digital platform for physical retail malls
to thrive side by side with online commerce.
• With due respect to the real McCoy, Mozo is a digital currency
for all transactions across merchants in any specific mall or
malls. It is a spendable currency converted from loyalty points
when you shop.
• Due to the burgeoning trend of buying online, physical malls
are losing its appeal on price competitiveness and convenience.
• To bring foot traffic back to the physical stores, Mozo was borne
to pivot the comeback of urban retail giants.
5. How it works
Mozo’s aspiration:
No. 1 foot-traffic
generation category
Bring Mozo to Life: Air Drops
6. Earn for visit, zap,
purchase
Can search for which store
optimizes token rewards
Define token
rewards for visit,zap
and purchase
- Attach iStickers
- Define token
rewards needed to
redeem for discounts
Increased redemption
translates in greater
Appreciation of loyalty
programm.
Find the stores that offer
the highest token rewards
for a Zap
Increase Awareness and
Visibility
Discount to redeem
1stUse Case
Discover participating offline stores to Earn and Redeem Tokens
Customer Actions Benefits Retailer Action Benefits
Redeem tokens for a
$$$ discount
Convert earned tokens
with various into $$$
discounts at stores
Receive tokens back that
can reuse to reward for
customers
—
Use cases
7. Customer Journey
Search for favorite product
then add to cart
Checkout online paying by cash
Alipay or Mozo Coin
10. US$ 1million Investor backing
Biglabs Pte. Ltd.
8 Wilkie Road
#03-01 Wilkie Edge
Singapore 228095
ePro Connection Limited
Enterprise Square Three,
39 Wang Chiu Road,
Kowloon Bay, Hong Kong
Jin Shu Holdings Ltd
212-214 des Voeux Road
Central Hong Kong
11. Pilot Test:
Duration:
Mozo version 1.0
Who: Largest mall operator in China, with more than 120
malls throughout the country.
1 month
The goal was to find a system capable of achieving consistent 1
meter accuracy within 1 second response time.
Result: 100% accuracy was achieved at each 113
test points, meaning zero of our sensors failed.
Mozo isn't an idea, it's ready andPROVEN
Wanda
12. Pilot Test:
Duration:
Mozo version 1.0
Who: One of the largest real estate companies in
Zhongshan City, and one of the top 10 commercial
real estate companies in China
2 weeks
The goal was using technology to facilitate and improve the
shoppers’ experience in Dasin shopping malls.
The field test of proprietary indoor positioning system, O2O
marketplace, and smart mall app all developed by Team Mozo in
Zhongshan, China.
Result: 100% operational without any faults
Mozo isn't an idea, it's ready andPROVEN
Dasin
13. Pilot Test:
Duration:
Mozo version 2.0
Who: Major sportswear brand in China, with 7,000
stores
3 months
Consumers were able to discover product
information, compare product prices online and
offline, and buy at thestores.
Result: Mozo contributed
approximately 20% of the store
total monthly revenue.
Mozo isn't an idea, it's ready andPROVEN
361
o
14. Pilot Test:
Deployment:
Mozo version 3.0
Who: One of Singapore largest malls, 3.9 million sqft
gross leased area, 5 million visistor/year
January 03, 2019
The goal is to achieve increase in foot traffic to shopping malls,
enhance rent-yields and result in higher real estate value of
shopping malls.
Suntec City Mall
15. Pilot Test:
Deployment:
Mozo version 3.0
Who: A company specialized in O2O fashion business in
Dongdaemun and Namdaemun market
January 03, 2019
The goal is to combine Mozo’s technology in emerging market
with DCG’ chain stores, to increase foot traffic focusing on O2O
Fashion Platform in Korea Dongdaemun / Namdaemun.
DCG
16. Pilot Test:
Deployment:
Mozo version 3.0
Who: A leading independent real estate consultancy
in Singapore
January 03, 2019
Expression of interest from senior management team to deploy
Mozo with their retail portfolio in Asia.
Knight Frank
18. ICODetails - The MozoToken
MOZO is transferrable amongst registered Merchants and
Consumers as loyalty currency
MOZO is also exchangeable to Ethereum, Bitcoin andother
popular currencies via MOZO Exchange.
Terms Description
Token Name MOZO Token (MOZO)
Total Supply 5 Billion MOZO
(5,000,000,000 MOZO)
Standard ERC-20
19. ICODetails – Token Allocation and Timeline
Details:
A fixed supply of 5Billion
Total fundraising goal is US$88 Million, divided into 2 separate token sale tranches:
1st Tranche 2nd Tranche
Hard Cap US$ 42 Million US$ 46 Million
Number of Tokens to be sold 700 Million 550 Million
Token Price US$ 0.09 US$ 0.12
Method of Distribution Presale and Crowdsale Crowdsale only
Time Period Presale:
May 8, 2018 to July 10, 2018
Crowdsale:
July 11, 2018 to July 18, 2018
Crowdsale:
Targeted for Q4 2018
Distribution of unsold Tokens Redistributed on a proportional basis
to 1st Tranche purchasers
Redistributed on a proportional basis
to 2nd Tranche purchasers
21. 30%
40%
30%
Cost Allocation
Research & Development
Sales & Marketing
Operations
Useofproceeds
Development costs include retaining the
current core team, as well as hiring more
blockchain developers, App developers,
Machine Learning data scientist and UX/UI
specialists.
Marketing costs include promotion of Mozo operations, retailer
acquisition, market outreach, strong social media presence,
regional marketing efforts.
Finance, accounting, hiring of new talent,
providing operations support, public
relations, staff training and administration,
and professional fees
23. Team
Trang Le
Product Manager
Dylan Jorn
Digital Marketing - USA
An Tran
Core Developer
Que Tran
Big Data Scientist
Tuan Truong
Core Developer
Toan Tran
Core Developer
Truc Thai
Core Developer
Hyun Min Roh
Digital Marketing - Korea
Beam Woo Choi
Digital Marketing - Korea
Rebecca Chen
Public Relations
24. Team
Vu Nguyen
Blockchain Developer
Danh Ngo
Blockchain Developer
Thai Phan
Blockchain Developer
Tuan Nguyen
Web Developer
Thuc Anh
Web Developer
Dang Ngo
Mobile App Developer
Tam Truong
UX/UI Designer
Tuan Mai
Mobile App Developer
In Hyul Jeong
UX/UI Designer - Korea
Kyu Ho Lee
UX/UI Designer - Korea
25. Advisors
Steven Moustakas
(USA)
Internet Startup Guru
Daein Jeong
(Korea)
BigDataExpert
James Phung
(Singapore)
Fund Raiser
Chi Ngo
(Belgium)
Blockchain Specialist
Chong Kuan Yew
(Singapore)
Fund Raiser
Lee Mun-young
(Korea)
Business Advisor
Avishai Ziv
(Israel)
ICO Advisor
26. Contact Information
Giang Phung
Email: giang.phung@mozocoin.io
Foundation
Company Address:
Biglabs Pte. Ltd.
8 Wilkie Road, #03-01 Wilkie Edge
Singapore 228095
Smartmozo Limited
Room 2903, 29/F Enterprise Square Three,
39 Wang Chiu Road Kowloon Bay, Kowloon
Hong Kong SAR
Subsidiary &
Operating
Company Address:
27. Disclaimer
This technical whitepaper has been prepared by Team Mozo for the sole purpose of introducing the technical engineering aspects of the Mozo System, its associated platform components, and its
underlying blockchain protocol Ethereum. This document does not constitute any offer, solicitation, recommendation or invitation for, or in relation to, the securities of any company described herein.
The whitepaper is not an offering document or prospectus, and is not intended to provide the basis of any investment decision or contract. The information presented in this whitepaper is of a technical
engineering nature only, and has not been subject to independent audit, verification or analysis by any professional legal, accounting, engineering or financial advisers. The whitepaper does not purport
to include information that a buyer of Mozo might require to form any investment decision, and, in particular, does not comprehensively address risks of Mozo, which are numerous and significant.
Team Mozo (along with its directors, officers and employees), do not assume any liability or responsibility whatsoever for the accuracy or completeness of information contained in this whitepaper, or for
correcting any errors herein. Furthermore, should you choose to participate in the initial sale of Mozo Coins does not assume any liability or responsibility whatsoever for any loss of market value of
Project Mozo.
The content of this whitepaper is technically challenging and requires a high degree of familiarity with distributed ledger technology in order to comprehend Mozo and its associated engineering risks.
Recipients of this document are encouraged to seek external advice, and are solely responsible for making their own assessment of the matters herein, including assessment of risks, and consulting their
own technical and professional advisers.
Disclaimer "forward looking statements"
This whitepaper and material uploaded to www.mozocoin.io contain statements related to our future business and financial performance and future events or developments involving Mozo coin that may
constitute forward-looking statements. These statements may be identified by words such as "expect," "look forward to," "anticipate" "intend," "plan," "believe," "seek," "estimate," "will," "project" or words of
similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to shareholders and in press releases. In addition, our representatives may from
time to time make oral forward-looking statements. Such statements are based on the current expectations and certain assumptions of Team Mozo, of which many are beyond Mozo's control. These are
subject to a number of risks, uncertainties and factors, including, but not limited to those described in this whitepaper. Should one or more of these risks or uncertainties materialize, or should underlying
expectations not occur or assumptions prove incorrect, the actual results, performance or achievements of Mozo coin may (negatively or positively) vary materially from those described explicitly or
implicitly in the relevant forward-looking statement. Mozo coin neither intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments which differ from
those anticipated.