LaLa World - investment attractiveness report (Digital Rating Agency)

Investment evaluation of (project name) ICO
EXPRESS INVESTMENT EVALUATION OF ICO
PROJECT
https://lalaworld.io/
January, 5th 2018
Digital Rating Agency
digrate.com
PROJECT LOGO
LowFraud Rate

Investment evaluation of (project name) ICOInvestment evaluation of Lala World ICO
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This report is the intellectual property of DigRate. The following content is intended for informational purposes only. This
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This evaluation expresses the views of DigRate and does not constitute a statement of fact or recommendation to buy,
hold, or sell these or any other assets, or make investment decisions. DigRate assumes no responsibility for any
consequences, interpretations, conclusions, recommendations or other actions directly or indirectly related to the
evaluation performed by DigRate, or the observations and conclusions contained in the ratings report and press
releases, or the absence of any of the above. Current valuations and recommendations can only be found on the official
website www.digrate.com.
The DigRate team expresses its respect to all enthusiasts of the cryptocurrency world.
2

CONTENTS 3
Investment evaluation of Lala World ICO
INVESTMENT EVALUATION 4
RECOMMENDATIONS 7
GENERAL INFORMATION 9
Project Concept 10
Business Model 15
Tokens 21
Legal Documentation 25
Media Environment 28
Team 33
Project Support 36

INVESTMENT EVALUATION | Conclusion 4
Инвестиционная оценка ICO проекта
PRIVATIX
AVERAGE SCORE
4.8
Criteria Score
Does the problem the project plans to solve really exist? 7
Is the company’s product unique? 7
Does the team understand its competition? 4
Is blockchain technology a solution to the market problem? 6
Has the project laid out its operating business model? 3
Is there already a working product that can be sold to customers? 2
Is there a clear roadmap and financial plan? 5
Is the issuance of tokens limited? 5
Is there an asset base that would protect current holders from token devaluation? 3
Do the project participants have a clear motivation for owning the tokens? 5
Is the company’s legal structure transparent? 7
Has the company taken preventive measures to avoid problems with ICO market regulators? 5
Is the project popular on social networks and in thematic communities? 4
Is the project widely discussed in blockchain news resources? 4
Does the project team have extensive experience and a strong track record? 7
Does the project have a strong advisory board? 6
Are the project’s partners large and well-known? 5
Is the project attracting large VC investors? 3

FRAUD RATE 5
Advantages:
● strong team of developers, with good reputations and experience;
● strong team of consultants;
● partnerships with big companies;
● openness with the public;
● legal transparency.
Disadvantages:
● the lack of a working product available to the public (MPV is being tested);
● Weak marketing strategy and limited product description in public resources;
● soft cap for the ICO has not been determined.
Fraud Rate
How do we evaluate the Fraud Rate?

6
Lala World has laid out a rather ambitious plan. The project team indicates that they are interested in both the
economic benefits of the project, and the idea of improving the lives of large numbers of people (migrant
workers and the unbanked), which gives the project strong social significance in the eyes of public.
The participants of the project have presented a reasonable plan for platform development, as well as for each
product individually. The team is concentrating on signing partnership agreements and obtaining licenses to
legally operate in different countries. By the start of ICO, the team promises to have acquired at least
three-quarters of the required licenses.
The team itself is competitive, with experience in their respective fields and a wealth of contacts and
acquaintances, which facilitates transactions and finding potential partners. Additionally, the advisory board
has outstanding experience in blockchain technology.
The team members have promised favorable conditions, with a large number of bonuses and discounts for
future holders of Lala Tokens., which could potentially lead to an increase in the price of the cryptocurrency.
However, we cannot say with certainty that this will be enough to ensure the circulation of the tokens.
So far, the project has not confidently substantiated the regulatory risks of holding the ICO. Additionally, the
marketing campaign is weak, meaning the ICO is not the center of public attention or talked about in news
resources. There is also no clear indication of signing partnership agreements, especially with banks and state
institutions, or any evidence of how this might be possible.
CONCLUSION
Considerable risk
exposure, high
sensitivity to
market conditions.
Score: 4.1-5

7RECOMMENDATIONS
What can
be improved?
1. Provide compliance measures for ICO regulator requirements and elaborate
on this in the white paper;
2. Launch a strong marketing campaign to increase the company’s presence and
popularity on news websites and social networks;
3. Provide a detailed plan to maintain the exchange rate for tokens at a stable
level;
4. Announce the list of major investors interested in participating in the project;
5. Provide a more detailed description of the functions of the advisory board
members.
6. Determine a soft cap to enhance the project’s credibility.
7. Prove the existence of agreements with banks and government institutions.

GENERAL INFORMATION
Lala World is a Singaporean start-up, founded in April 2016. By September 2016 the company had
opened its India office. In 2017, the company opened offices in Dubai and Malaysia and found partners
in The Middle East and Africa.
The founders of Lala World are developing a new ecosystem based on ERC20 that would provide
financial services and technology to people who currently do not have any access to banking products
and services. The core of the system is an e-wallet, the Lala Wallet. By creating a new peer-to-peer
system, the developers of Lala World are seeking to revolutionize the way people get loans, buy
insurance, and make cross-border and domestic transactions using blockchain technology. The
company is attempting to make these and other financial products more accessible to individuals, small
businesses, migrants and their families.
The developers claim the platform will bridge the gap between cash, digital and crypto currencies, as
well as provide a streamlined method for obtaining financial products and services, and transferring
money.
8

INVESTMENT EVALUATION | Concept 10
Does the problem the project plans to solve really exist?
Lala World is planning to solve several major problems. Firstly, it seeks to provide more than 2bn individuals who lack
bank accounts, with access to microfinance, and cheap global services for money transfers. Secondly, it plans to
provide a fast, cheap and easy way for migrant workers to send money home and support their families. Thirdly, it hopes
to help tourists traveling to other countries use any currency anywhere in the world and avoid high exchange fees. And
lastly, it hopes to distribute additional capital to developing countries.
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

Is the company’s product unique?
According to The World Bank, about 2bn people do not have access to banking services and financial instruments.
These people are the project’s target audience. To solve the main issues, the developers are planning to simplify
transaction methods, lower transaction costs and settlement times, and cut out intermediaries. As the penetration of
mobile devices is nearly 50% even in low-income countries, the platform and its products are potentially marketable and
affordable for many people in theses countries. Additionally, many users who already have access to banking services
are interested in facilitating transactions and lowering costs.
7 6 5 4 3 2 1
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree
Strongly
Agree

Does the company understand its competition?
The team has presented a list of its key competitors and conducted a comparative analysis of the proposed services,
target audiences, cost of services, etc. Using these indicators, the project is clearly superior to its competitors.
However, it is surprising the team did not consider Change Bank (CAG) its main competitor, as it offers users a similar
range of financial services and has a similar concept. However, the developers claim they are following the activities
and development of the project, among others with similar concepts, such as Humaniq, Wala, and Cashaa.
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

Does the company understand its competition?

Based on the tasks, blockchain technology is undoubtedly a key element for the functioning of the Lala World platform.
Blockchain technology supports smart contracts, bilateral and multilateral transactions, as well as transactions with
multiple asset classes. The platform will provide users with access to banking services, global capital markets and all
types of transfers. The speed of transactions and low transactional costs, as well as the opportunity to use financial
services without reference to a bank account – all this makes the blockchain technology the key to the solution of the
problems set by the project team.
INVESTMENT EVALUATION | Business Model 15
Is blockchain technology a solution to the market problem?
7 6 5 4 3 2 1
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree
Strongly
Agree

Has the project laid out its operating business model?
The company has introduced the concept and development plan for each of its seven products, starting with its core,
the Lala Wallet. The wallet is given the most attention in the white paper, as the entire platform is based on it. Lala
Wallet is the first product to be launched and it is planned to be complete in early November, with testing in Malaysia
and India. However, the team has yet to present a working business model. We would like to see more analytics,
figures and numbers from the team, rather than subjective discourse and reasoning. However, the white paper is being
updated regularly, and it is still two months before the ICO starts. We hope the team will provide more detailed reports
and statistical information after launching its e-wallet.
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

Has the project laid out its operating business model?
LALA Wallet is to provide single-point access for all financial services in the LALA World ecosystem. Users are to have multiple top-up and
cash-out options, hold fiat and crypto currencies, with a host of financial services like money transfers, lending, bill payments, cards and other
traditional banking products.
Central to the wallet platform are LALA Tokens, which are to allow seamless transfers and payments for various transactions and services.
LALA Wallet also includes an API for third-party developers so they can interact with the wallet, access balances, send transactions and
invoices, and build third-party applications on top, which should further enhance LALA Wallet uptake and usage.
Users can conveniently convert a wide range of Blockchain assets such as LALA, BTC, ETH, LTC and DASH by using their LALA Wallets,
which have an inbuilt exchange mechanism. If users are not crypto-savvy, they can also choose to store the currency in local fiat currencies
and avoid using cryptocurrencies. The more customers use their LALA Wallets, the more they are rewarded economically, both through
cheaper transactions, and via LALA Tokens for activities like sending new remittances, topping up balances of new users, giving cash in
exchange for crypto to those users who need it at that certain time.
There are to be several top-up and cash-out options. However, it is unclear how exactly some of them (for example, balance top-up via a bank)
will be available to users, taking into consideration current legal regulations and restrictions on the use of cryptocurrencies. Funds are to be
secured in multi-signature escrow accounts.

Is there already a working product that can be sold to customers?
The company plans to introduce its first product in early November (two months before the beginning of the ICO), first in Malaysia
and India, and then in the UAE, the Philippines and Bangladesh. The e-wallet functionality is to be limited at first. One of the main
barriers to launching the product is the need for legal regulation of the platform. As the company plans to deploy an extensive
financial services network, it must be overseen by governments, banks and other major players. At this point, the team is
conducting negotiations, signing partnership agreements, and preparing licenses for the legalization of their activities. Team
members promise that by the start of the ICO, three-quarters of the necessary agreements will have been obtained. However, we
do not see any evidence supporting that statement, with no published papers or articles about partnership agreements on the
Internet so far. We therefore have some doubt about this promise. Unfortunately, in the current legislative environment, signing
these agreements seems either difficult, or impossible. Lala Wallet’s MVP is already being tested in Malaysia and India, and can
be downloaded from Google Play.
7 6 5 4 3 2 1
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree
Strongly
Agree

Is there a clear roadmap and financial plan?
While the team has presented only a basic roadmap, all the key steps have been taken into consideration. The direction
of the company’s international expansion and product launch plan is evident. The team claims the platform, with all its
products, will be available by Q1 2019. As of now, we have not seen a detailed financial plan, although there is
information about the distribution of investments and expected quarterly revenues.
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
DIsagree
Disagree Strongly
Agree

INVESTMENT EVALUATION | Tokens 21
Is the issuance of tokens limited?
LALA is releasing a total of 250mn LALA Tokens, which are to be distributed as follows:
• 60% of the total tokens created are to be distributed in the ICO crowdsale.
• 15% of the total tokens created during the ICO are to be allocated to the LALA founders, early investors, technology teams, and
existing and future employee. The token pool is to be locked in a pro-rata smart contract for a minimum of 12 months.
• 10% of the total tokens created during the ICO are to be granted to advisors, consultants, community developers and are to be
locked in a pro-rata smart contract for six months, unless otherwise agreed beforehand.
• 15% of the LALA supply is to be credited to a reserve, but not issued, and is to be available via an additional token sale
mechanism, but might not ever be issued, depending on future circumstances (the developers do not specify the circumstances,
so we assume this 15% will hang over the market).
The hard cap is 150,000 ETH, with no soft cap listed as of today.
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

We do not see any asset base that would support the value of the tokens. However, from a conversation with the
project’s CEO and other team members, we discovered that they are conducting negotiations with several potential
partners (one of which is Bancor) on the issue of the permanent liquidity pool. Regarding the token value, the team
members have stated their determination to hold their tokens for a long time, ensuring they will keep significant
reserves to prevent devaluation.
Is there an asset base that would protect current holders from token devaluation?
7 6 5 4 3 2 1
Strongly
Agree
Agree Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

The Lala platform provides bonuses for all kinds of Lala token holders. The bonus system works for short-term investors
long-term investors, and ordinary users. Users are encouraged at literally every step, starting from the moment of
registration, and any time they make transactions using Lala tokens. However, the opportunity to use fiat currencies and
other cryptocurrencies is likely to become a barrier to the growth of Lala tokens. The company intends to use 20% of
net profits from transaction fees to buy back Lala tokens from the market. These tokens are to be used to reward users
and investors, and distributed for the development of the project and community. However, the question arises whether
these incentives will be sufficient to ensure token demand and price growth.
Do the project participants have clear motivation for owning the tokens?
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

Legal Documentation
PROJECT LOGO

INVESTMENT EVALUATION | Legal Documentation 25
COMMENT:
The company’s legal structure is sufficiently transparent; the information can be found in the public domain (the official
Singaporean government website bizfile.gov.sg). The developers also share this information openly and answer all
questions regarding legal structure.
Is the company’s legal structure transparent?
7 6 5 4 3 2 1
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Agree
Strongly
Agree

INVESTMENT EVALUATION | Legal Documentation 26
The project involves a gradual expansion to different countries, starting with India, Malaysia, the UAE and Bangladesh. At the
moment the project team is working to obtain licenses and sign the necessary agreements. The white paper states that US
residents, US Green Card holders and residents of Singapore are not permitted to purchase tokens,. There are no appropriate
warnings for Chinese or South Korean citizens. However, the developers claim that compliance with AML and KYC rules is critical
to the integrity of the project. To comply with AML, the company is collaborating with Coinfirm, a blockchain platform that ensures
compliance with AML rules and eliminates associated risks. To adhere to KYC criteria, the company is to cooperate with domestic
agencies in individual countries as the project expands due to differing regulations in each country.
Has the company taken preventive measures to avoid problems with ICO market regulators?
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

INVESTMENT EVALUATION | Media Environment 28
The project is known on many social networks, but not particularly popular. According to the team, they plan to conduct
a more active marketing campaign once the product is launched (in early November). However, we can already see
growing interest from the public. For example, over the past week, the number of subscribers to the Telegram channel
has nearly doubled. However, the company should still focus on marketing to increase its popularity on major social
networks.
Is the project popular on social networks and in thematic communities?
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

8,439
subscribers
1,600
subscribers
265 followers
Project subscribers on popular social networks:
248 members
34 followers
500+ followers

It would be a stretch to say that the project is widely discussed, but it is at least covered in some way on many
platforms. Again, this problem may be linked to the lack of an active marketing campaign, which detracts from its
promotion in the general public.
Is the project widely discussed in blockchain news resources?
7 6 5 4 3 2 1
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Agree
Strongly
Agree

News resources that have published articles about the project:

INVESTMENT EVALUATION | Team 33
The project team certainly deserves attention, as they are people with extensive experience in their fields, representatives or
former employees of transnational banks and companies. Some of them are founders of other successful startups. Technical
project support is also strong. The project's CEO is a former vice president at Deutsche Bank, which says a lot about his strong
financial background and influence in certain social circles. It is also worth noting that the team is confident answering questions,
has great communication with its audience via its Telegram Channel, is polite in its communications, and has strong speaking
skills. More information about the team members is presented in the white paper. All team members are willing to get in touch,
answer questions in a timely manner and consistently communicate with the public. Most of our questions were answered by the
project’s CEO or COO.
Does the project team have extensive experience and a strong track record?
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

INVESTMENT EVALUATION | Team 34
https://www.linkedin.com/in/sankalpshangari/
An ex-banker from Deutsche Bank & JP Morgan,
having worked in the US, London and Singapore. He
is an entrepreneur, an author, an investor and a
prolific speaker on blockchain and cryptocurrencies.
His charismatic personality and experience in
dealing with governments, banks and financial
corporations has been significant in bringing talent
from around the globe to this project.
https://www.linkedin.com/in/ngchengwei/
A alumnus of Singapore Management University,
Director of CorpZap Pte Ltd (legal services for
start-ups). Lawyer and entrepreneur, with vast
experience, who enjoys a strong reputation withing
Singapore’s legal community.
https://www.linkedin.com/in/prakashsomo/
Vice Chairman of ACE (Action Community for
Entrepreneurship), board member of SCAPE,
responsible for youth and entrepreneurship. He is also
a co-founder of Fintech Consortium of Singapore. He
has tremendous experience and talent to build and
sell the business.
https://www.linkedin.com/in/juri-kop%C3%B5tko-4536198/
An expert in JAVA and senior Blockchain Developer, Juri is
the CTO for the project. He is the chief architect behind
integrating the project to blockchain technology and ensuring
the security of the project. An experienced professional from
Elisa, Nordea, Symantec and MoneyZen.

36
The project consultants hold major positions in big international corporations. The list includes: Ari Paul, one of the
founders of BlackTower Capital; Luke Sully, a legendary expert in the blockchain field; David Drake, an LDJ Capital
Group board member; Thomas McAllister, the founder of Bankcoin Reserve Australia; and Ajay Bhatia, a Learning
Wings Largest Remittance Network board member. Although, the role and functionality of the consultants is not
disclosed, their participation in the project has been confirmed.
Does the project have a strong advisory board?
INVESTMENT EVALUATION | Project Support
7 6 5 4 3 2 1
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree
Strongly
Agree

37
The project has partnerships with the following companies: Hiving Technology (partnered with Lala ID and the company’s patented
technologies), First Mobile Wallet (a partner in the UAE and CIS for local and international remittances), The Cambridge School (a
partner for Lala World’s educational programs), Block Gemini (a partner in optimizing blockchain business processes), Redhill
Asia, Dether, Tass Tech, LDJ Capital, The Soho Loft Media Group, and Bestinnet, the biggest platform for migrants in Malaysia,
where all workers must be registered. The Bestinnet partnership is essential for Lala World, as each year the number of registered
migrants increases. According to the partnership agreement, all migrants are to use Lala Wallet, which is to be launched in early
November. Thus, it is evident that even before the start of the ICO, the project already has real clients.
Are the project’s partners large and well-known?
7 6 5 4 3 2 1
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree
Strongly
Agree

38
At the moment the team members are discussing conditions with some major investors before pre sales, although
specific names are unknown at present. This information was obtained directly from the CEO.
Is the project attracting large VC investors?
7 6 5 4 3 2 1
Strongly
Agree
Agree
Slightly
Agree
Neutral
Slightly
Disagree
Disagree Strongly
Disagree

39
High
High probability of investment return, low
sensitivity to market conditions.
Score: 6.1-7
RATING SCALE OF INVESTMENT ATTRACTIVENESS
Satisfactory
Medium-to-high probability of investment return,
considerable sensitivity to market environment.
Score: 5.1-6
Satisfactory
Considerable risk exposure, high sensitivity to
market conditions.
Score: 4.1-5
Low
Low development potential, highly speculative
investment.
Score: 2.1-4
Low
High default risk in the short term.
Score: 0-2
Low
In default, with little-to-no prospect for recovery

CONTACTS
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info@digrate.com
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43

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