The document provides analysis of various horror movie posters, noting symbolism and visual cues used to convey information about the films' plots and tones. Common techniques examined include the use of isolated or shadowed figures to suggest trouble or unease, costumes and settings to indicate time periods, and lighting, weather conditions, and backgrounds to set scary, isolated, or ominous moods. Colors, titles, weapons, and facial expressions are also summarized as being used to draw attention, provide clues, or establish characters.