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BCS_MOV_M2_1050_WesternFruitGrower_O.indd 6-11-2012 11:37 AMSaved at NonePrinted At Client Bayer Crop Science
Media Type Advertorial
Live 6.875” x 10”
Trim 8” x 10.75”
Bleed 8.25” x 11”
Job Title 2012 Movento Advertorial-Almond
Pubs Western Fruit Grower (Advertorial)
Ad Code None
DEPARTMENT:
APPROVAL:
Art Director Copywriter Acct. Manager Studio Artist Proofreader Traffic Production
Addl. Notes: None
Bayer CropScience LP, 2 TW Alexander Drive, Research Triangle Park, NC 27709. Bayer, the Bayer Cross, and
Movento are registered trademarks of Bayer. Always read and follow label instructions. Not all products are registered
for use in every state. For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our
Web site at www.BayerCropScience.us.
Nematodes reduce vigor and yield in tree nuts, on average
causing 15–20 percent damage, but sometimes as much
as 50 percent.
Bayer CropScience’s Movento®
insecticide is unique
in that it offers nematode management from a foliar
application. There are limited effective management
options for nematodes once perennial crops have
been planted, and Movento provides a solution to
tree nut growers.
Michael McKenry, a nematologist with the University of
California, Riverside, Department of Nematology, began
looking for alternatives to post-plant nematicides applied
via drip in 2000. In 2006, McKenry began working with
what is now Movento.
“Movento has the potential to cut damage in half,” said
McKenry. “If an orchard has 20 percent damage and
they can reduce nematode counts for a couple of years
like that, the grower picks up that value by reducing
nematode populations.”
McKenry’s research has consistently found that Movento
provides a 50 percent reduction in nematode populations
for five to six months. His research shows that the product
upsets the ability of nematode populations to eventually
reproduce, which causes the decline in nematode counts.
McKenry highlighted the ability of Movento to reach
all of the roots, not just those under the drip like
previous products, as an advantage of the product.
His research also showed that Movento is effective in
controlling every different type of nematode, without
harming beneficial bacterial agents in the soil that also
feed on the nematodes.
Growers and researchers familiar with Movento have seen
increases in both yields and vigor. The main difference
McKenry noticed in Movento-treated plants was the quality
of the fruit and the ability of the plant to develop enough
root system in a hot spell. Rod Walker, an independent
agriculture consultant in the California Central Valley, saw
a visual difference in the vigor of his growers’ trees and
the trees’ ability to hold a bigger crop.
“Movento really stood out during harvest – a high-stress
period when blocks usually get water stress. The trees
did not water stress like they had in the past,” said Walker.
“Trees treated the previous fall held the leaves better –
they just didn’t stress, and that has to be attributed to
better root vigor,” Walker said.
David Andrada, a Bayer CropScience technical sales
consultant, has received similar comments from growers
about Movento’s ability to manage nematode populations
and increase the vigor of treated trees.
“Visually, growers can see a difference where they
put the Movento on the previous year,” Andrada said.
“They’re seeing better shoot growth and development –
the trees look a lot healthier and have better color the
following spring.”
One grower Andrada met decided not to fumigate prior
to planting, and he started seeing a lack of uniformity
in growth and development of his walnut orchard.
The grower’s consultant recommended Movento as the
best option to treat his walnut orchard for nematode
infestations since the trees were already established.
When Andrada visited the orchard three years later, what
he saw was better than what he expected.
“The trees treated with fall and spring applications of
Movento were as full and developed as the trees without
nematode damage,” Andrada said. “When I visited the
orchard, the grower told me, ‘Movento is really doing
something! It is working on the nematodes.’”
To learn more about Movento, please contact your local
Bayer CropScience representative or go to www.Movento.us.
TREE NUT GROWERS SEE INCREASED
YIELD AND VIGOR WITH MOVENTO®
A D V E R T O R I A L
HOW MOVENTO WORKS
Movento penetrates the leaf
cuticle when sprayed onto the
leaf surface, where it is fully
mobile in the plant. It then moves
with the sugars produced in the
leaves to all parts of the plant
and controls pests as they
attempt to feed.

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Movento Insecticide - 2012 Tree Nut Advertorial

  • 1. BCS_MOV_M2_1050_WesternFruitGrower_O.indd 6-11-2012 11:37 AMSaved at NonePrinted At Client Bayer Crop Science Media Type Advertorial Live 6.875” x 10” Trim 8” x 10.75” Bleed 8.25” x 11” Job Title 2012 Movento Advertorial-Almond Pubs Western Fruit Grower (Advertorial) Ad Code None DEPARTMENT: APPROVAL: Art Director Copywriter Acct. Manager Studio Artist Proofreader Traffic Production Addl. Notes: None Bayer CropScience LP, 2 TW Alexander Drive, Research Triangle Park, NC 27709. Bayer, the Bayer Cross, and Movento are registered trademarks of Bayer. Always read and follow label instructions. Not all products are registered for use in every state. For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our Web site at www.BayerCropScience.us. Nematodes reduce vigor and yield in tree nuts, on average causing 15–20 percent damage, but sometimes as much as 50 percent. Bayer CropScience’s Movento® insecticide is unique in that it offers nematode management from a foliar application. There are limited effective management options for nematodes once perennial crops have been planted, and Movento provides a solution to tree nut growers. Michael McKenry, a nematologist with the University of California, Riverside, Department of Nematology, began looking for alternatives to post-plant nematicides applied via drip in 2000. In 2006, McKenry began working with what is now Movento. “Movento has the potential to cut damage in half,” said McKenry. “If an orchard has 20 percent damage and they can reduce nematode counts for a couple of years like that, the grower picks up that value by reducing nematode populations.” McKenry’s research has consistently found that Movento provides a 50 percent reduction in nematode populations for five to six months. His research shows that the product upsets the ability of nematode populations to eventually reproduce, which causes the decline in nematode counts. McKenry highlighted the ability of Movento to reach all of the roots, not just those under the drip like previous products, as an advantage of the product. His research also showed that Movento is effective in controlling every different type of nematode, without harming beneficial bacterial agents in the soil that also feed on the nematodes. Growers and researchers familiar with Movento have seen increases in both yields and vigor. The main difference McKenry noticed in Movento-treated plants was the quality of the fruit and the ability of the plant to develop enough root system in a hot spell. Rod Walker, an independent agriculture consultant in the California Central Valley, saw a visual difference in the vigor of his growers’ trees and the trees’ ability to hold a bigger crop. “Movento really stood out during harvest – a high-stress period when blocks usually get water stress. The trees did not water stress like they had in the past,” said Walker. “Trees treated the previous fall held the leaves better – they just didn’t stress, and that has to be attributed to better root vigor,” Walker said. David Andrada, a Bayer CropScience technical sales consultant, has received similar comments from growers about Movento’s ability to manage nematode populations and increase the vigor of treated trees. “Visually, growers can see a difference where they put the Movento on the previous year,” Andrada said. “They’re seeing better shoot growth and development – the trees look a lot healthier and have better color the following spring.” One grower Andrada met decided not to fumigate prior to planting, and he started seeing a lack of uniformity in growth and development of his walnut orchard. The grower’s consultant recommended Movento as the best option to treat his walnut orchard for nematode infestations since the trees were already established. When Andrada visited the orchard three years later, what he saw was better than what he expected. “The trees treated with fall and spring applications of Movento were as full and developed as the trees without nematode damage,” Andrada said. “When I visited the orchard, the grower told me, ‘Movento is really doing something! It is working on the nematodes.’” To learn more about Movento, please contact your local Bayer CropScience representative or go to www.Movento.us. TREE NUT GROWERS SEE INCREASED YIELD AND VIGOR WITH MOVENTO® A D V E R T O R I A L HOW MOVENTO WORKS Movento penetrates the leaf cuticle when sprayed onto the leaf surface, where it is fully mobile in the plant. It then moves with the sugars produced in the leaves to all parts of the plant and controls pests as they attempt to feed.