MOVE Congress 2017: William Bird (Intelligent Health) Creating an Active Culture for Every Child
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This document discusses creating an active culture for every child and building active communities. It discusses how chronic stress and physical inactivity can lead to inflammation and health issues like cancers, diabetes and cardiovascular disease. It promotes removing barriers to physical activity by making it accessible and fun for everyone. The document describes the Beat the Street program, which uses gamification to motivate children and spending time with families to motivate adults to increase physical activity. Beat the Street led to over 80,000 participants in one area and reduced car use for school runs by 26% according to travel surveys.
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MOVE Congress 2017: William Bird (Intelligent Health) Creating an Active Culture for Every Child
- 1. Creating an Active Culture for every Child MOVES Birmingham 6th October 2017 Dr William Bird MRCGP MBE 6 October 2017
- 2. © 2017 Intelligent Health Intelligent Health Knowledge Engagement Evidence Building Active Communities
- 3. © 2017 Intelligent Health If we take an hour to equal 1,000 years, then four days is 100,000 years – the time from the origin of mankind to today 4 days ago 100,000 years ago hunter gatherers 10 hours ago 10,000 years ago agriculture 4 hours ago 4,000 years ago civilisation 10 hours ago 10,000 years ago agriculture 4 hours ago 4,000 years ago civilisation technologyindustrialisationindustrialisation 9 minutes ago 9 minutes ago 80 seconds ago
- 4. © 2017 Intelligent Health Sociable Green Physical Our factory setting is to be in a sociable group, active environment and have a purpose People Place Purpose
- 5. © 2017 Intelligent Health Fear and Chronic Stress Loneliness Hostile Rejection People Place Purpose
- 6. © 2017 Intelligent Health Chronic Stress Anxiety and depression Physical Inactivity Poor diet
- 7. © 2017 Intelligent Health Chronic Stress Stress Hormones Physical Inactivity And other poorhealth behaviours Mitochondrial damage and telomere shortening which leads to inflammation Depression Mitochondria as a key component of the stress response. Manoli et al. Trends in Endocrinology and Metabolism Vol 18 No 5 2007 Cancers Diabetes DementiaCardiovascular
- 8. © 2017 Intelligent Health Inflammation: ‘the cause of causes’ Chronic Inflammation Starts in children as young as 6 years old ArthritisArthritis CancersCancers DiabetesDiabetes ObesityObesity DementiaDementia Cardiovascular disease Anxiety and Depression
- 9. © 2017 Intelligent Health Good For Children: single sessions of physical activity can enhance attention and memory After 20 minutes of sitting quietly After 20 minutes of walking Hillman et al. (2009). Neuroscience,159, 1044-1054
- 10. © 2017 Intelligent Health To help a child we need to look at their circle of influence… Family Community School Friends
- 11. © 2017 Intelligent Health Their place has changed
- 12. © 2017 Intelligent Health …and make it fun!
- 13. © 2017 Intelligent Health Remove barriers to activity by making it possible everywhere and for everyone
- 14. © 2017 Intelligent Health Beat the Street – removing the emotional and physical barriers to getting active
- 15. © 2017 Intelligent Health Step change across a community
- 16. © 2017 Intelligent Health Beat the Street – Child Motivation Gamification is a key motivator for those aged under 11 “So our team can be first on the leader board this time” “helping my class and the school” “Helping my school and having fun walking” ““Last year my primary school came 2nd and almost close to winning and this year I am determined to get the school the crown and make my head teachers happy!”
- 17. © 2017 Intelligent Health Beat the Street – Adult motivation A key motivator for adults (parents) is spending time with their child. Beat the Street gives them ‘permission’ to get active as a family. “To be more active and do something nice as a family” “To show my daughter how easy it is to participate and make healthy choices in a daily routine”
- 18. Make it for everyone
- 19. © 2017 Intelligent Health Make it sociable
- 20. © 2017 Intelligent Health Allow pupils to make it relevant Pupils choose leaders Deliver lessons Create marketing and PR
- 21. © 2017 Intelligent Health Take activity everywhere
- 22. © 2017 Intelligent Health 80,098 registered participants – 64% were women (51,000) creating a social norm: 303,102 participants in 2016 865 schools took part, 170,475 children 132,525 adults 1,956,440 Facebook impressions
- 23. © 2017 Intelligent Health Impact - Results
- 24. © 2017 Intelligent Health Impact – Reduction in Car Use for School Run ● Travel surveys conducted before and during Beat the (Street Hounslow 2016 revealed a 26% reduction in number of cars arriving at school gates Number of cars arriving before and during Beat the Street at 7 schools in Hounslow, London
- 25. © 2016 Intelligent Health Building Active Communities William.bird@intelligenthealth.co.uk