John Keller's Motivational Theory identifies four categories of strategies to motivate learning: gaining attention through shocking or questioning information; ensuring relevance by relating content to goals and motives; building confidence through reasonable challenges and expectations of success; and providing satisfaction with feedback, reinforcement, and opportunities to apply knowledge.

1. Motivation Theoryof John KellerAccording to Ivy Lowery

2. There are four categories of Motivational Strategies.AttentionRelevanceConfidence Satisfaction

3. Gain Attention!-Shocking or Different-Questions

4. RelevanceGoal OrientedMotive Matching

5. CONFIDENCEExpectancy for SuccessChallenge Setting that Allows for Success

6. SatisfactionFeedback and Reinforcement!Provide chances to use it!

7. ReferencesKeller, John. (1983) ARCS – Motivational Theory, Retrieved from http://ide.ed.psu.edu/idde/ARCS.htm October 12, 2009.