The document discusses the psychological and symbolic meanings associated with different colors and their effects on mood. It provides guidance on using specific colors in web design based on their meanings, such as using red to emphasize important elements or green to convey balance. Colors can influence viewers' perceptions and the message conveyed, so choosing colors carefully based on their symbolic meanings is important for web design.

1. Visit Us : www.optiinfo.com
Visit Us : www.optiinfo.com

2. The colors are essential elements for web design. You
can have a site has an attractive appearance to the
eye. When choosing the design of our website is very
important to note that we use the colors as they can
greatly influence and our site visitors. The choice of
colors has a different effect on each person and that is
why we must think carefully before choosing the color
that we use. Each color has a meaning and it relates
the psychology of color.
Different colors affect mood and state of the human
mind. It may be that we are not fully aware of this, but
the colors play a vital role in transmitting the message
to the readers.
Visit Us : www.optiinfo.com

3. The color red is considered the hottest color and
dynamic. It evokes strong emotions and that is why
it is associated with love, passion and even anger.
It is an intense color, which can show the feelings
of sexuality, strength, determination, courage and
enthusiasm. Simultaneously, warmth and comfort.
Also used to warn people and show danger.
For web design it is best used little choosing other
colors like white and silver combined with red or
you can use the color red to emphasize the most
important elements of the website.
Visit Us : www.optiinfo.com

4. The orange color shows the comfort, creativity,
celebration, fun, youth, and affordability. It is
vibrant and energetic with a friendly atmosphere.
There is a color like red so overwhelming.
We can use the color orange for sites that
transmit energy to promote food and snacks. It is
also an ideal color if we capture a young
audience.
Visit Us : www.optiinfo.com

5. Yellow is the brightest color. Represents
curiosity, joy, fun, comfort, liveliness,
intelligence, happiness, energy is a striking
color and causes us to feel excited to see. It
is ideal for all business whose target
audience is children and giving impression of
joy, happiness and friendship. If we want a
vintage touch is advisable to use dark shades
of yellow.
Visit Us : www.optiinfo.com

6. The green color is associated with money,
nature, animals, health, healing, life,
harmony, durability, reliability, safety, honesty,
optimism and freshness. It is used to relieve
stress and have that calming effect that will
surely make you feel relaxed. It is also said
that green can help you learn new things
more easily. We can use it to show the
balance and harmony in our website. Dark
colors can show stability.
Visit Us : www.optiinfo.com

7. The blue color is associated with
trustworthiness, success, seriousness,
calmness, power, professionalism, depth,
stability, loyalty, reliability, honor and
confidence. It is a cool color that gives a cool
and calm effect. Lighter shades can be used
for websites that show friendship. Dark colors
are more appropriate for the design of
business.
Visit Us : www.optiinfo.com

8. The purple color indicates royalty, justice,
ambiguity, uncertainty, luxury, fantasy,
dreams, power, nobility, mystery, elegance
and magic. We can use lighter shades and
soft to websites related to spring and
romance. Dark colors can be used for
designs that have to do with wealth and
luxury.
Visit Us : www.optiinfo.com

9. The color pink represents the softness, sweetness,
innocence, youthfulness, tenderness and
femininity. Is usually associated with women, but
not always. The pink color makes us think in
chewing gum and other sweets.
When used for web design can be applied to all
websites that want to make an impact relaxing,
gentle, cheerful and sweet. Dark colors can also
be used for more serious websites.
Visit Us : www.optiinfo.com

10. The gray color is associated with
conservatism, traditionalism, intelligence,
reliability, neutrality and indifference. Usually
used as background to emphasize some
elements on the site. There are times when it
is used subtly, but there are also cases in
which it is used for the entire website making
it look monochromatic.
Visit Us : www.optiinfo.com

11. The brown color is relaxing, safe, casual and
reassuring. It is associated with nature, and
some tribal and primitive things. Can be
relaxed when used in the design. We can use
different shades of brown for our website.
Like the gray, we can use as background or
for certain areas of the website.
Visit Us : www.optiinfo.com

12. They are neutral colors widely used in all websites.
The black shows elegance, sophistication, formality,
strength and mystery. The target sample cleanliness,
purity, newness, virginity, peace, innocence and
simplicity. Most times we use in our designs two
colors for fonts and types.
The color is really important not only to add beauty
to the website but also to give the right message and
the perception of visitors.
Visit Us : www.optiinfo.com