Chinese
Social media
中国媒体
By Christian Dougoud
Singapore | Beijing
www.eastwestpr.com
Source: http://www.ciccorporate.com/
Social media map
Principle one
• Think BIG, FAST…and FURIOUS
• 513 million Internet user
= 462% between 2004-2011
= Total population of USA (316M) + UK (63M) + France (65M) + Germany ...
Singapore | Beijing
www.eastwestpr.com
Over 2,000 newspapers
over 9,468 magazines
296 radio stations
374 TV stations
(Sour...
Singapore | Beijing
www.eastwestpr.com
Sina Weibo (Chinese Twitter)
365 million users
Singapore | Beijing
www.eastwestpr.com
Mobile phone =
No. 1 Internet access terminal in China
Singapore | Beijing
www.eastwestpr.com
Freedom of digital speech
Data is from Jan 1 – Dec 31, 2011.
Crises marked in orang...
Principle 2
• Mind the (fire) wall
No Facebook.
No Twitter.
No YouTube.
No you?
Singapore | Beijing
www.eastwestpr.com
Online Censorship In China
XING
hardsextube
drtuber
Wretch
Google Appspot
Yomiuri News
Ustream.tv
excite (Japan)
Sponichi News
Nikkei BP Japan
geocit...
Social Media crisis
Chinese Internet Celebrity Smashes Siemens Refrigerators
Luo Yonghao’s show
Luo Yonghao’s show
Luo Yonghao’s social media page
Foreign firms in the line of fire
• Key Chinese social media
Singapore | Beijing
www.eastwestpr.com
Chinese counterparts
Online Video
Online Marketplace
Microblog
Mobile communication...
Singapore | Beijing
www.eastwestpr.com
The big players…
Singapore | Beijing
www.eastwestpr.com
Organic ranking algorithm with Chinese characteristics
Search engines
Baidu
Singapore | Beijing
www.eastwestpr.com
Search results on Baidu
Singapore | Beijing
www.eastwestpr.com
Baidu Tieba - One of the biggest communication forum
Baidu Baike – Web based encycl...
Singapore | Beijing
www.eastwestpr.com
Sina Weibo the digital Swiss army knife
Microblog
Sina Weibo
Singapore | Beijing
www.eastwestpr.com
Electrolux on Sina Weibo
http://www.weibo.com/electroluxchina
Singapore | Beijing
www.eastwestpr.com
Foreign firm’s Weibo accounts
Company Followers
Electrolux 1,000,000
Bill Gates 3,2...
Logo Embedded video
Verified company account
(requires license)
Account statistics
Links
Latest post
About us
Map
home
Vid...
Singapore | Beijing
www.eastwestpr.com
Bill Gates on Sina Weibo
http://weibo.com/gates
Singapore | Beijing
www.eastwestpr.com
250 million registered users
Sina Weibo facts & figures
Singapore | Beijing
www.eastwestpr.com
40 blogs posted every second
Sina Weibo facts & figures
Singapore | Beijing
www.eastwestpr.com
~ 5 million new users a month
Sina Weibo facts & figures
Singapore | Beijing
www.eastwestpr.com
What’s next: Weibo will go international?
Future development
Singapore | Beijing
www.eastwestpr.com
China online video market
= £ 250 million
in the first quarter of 2013
Online Video...
Singapore | Beijing
www.eastwestpr.com
IBM youku channel
IBM Youku channel
Find more on our blog:
www.eastwestpr.com
Director, International
London, UK
christian@eastwestpr.com
Mob: +44 (0)74 5370 ...
Singapore | Beijing
www.eastwestpr.com
• 18 years experience in Asia
• 400+ clients and counting
• Affiliates in 12 Asian ...
Singapore | Beijing
www.eastwestpr.com
EASTWEST PR
Getting clients noticed in Asia since 1995
*
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2013 - Social Media in China

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Presentation of the key chinese social media:

Sina weibo
Weixing
Baidu
Youku

Presentation given in London at The Knowledge Engineers by Christian Dougoud.

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2013 - Social Media in China

  1. 1. Chinese Social media 中国媒体 By Christian Dougoud
  2. 2. Singapore | Beijing www.eastwestpr.com Source: http://www.ciccorporate.com/ Social media map
  3. 3. Principle one • Think BIG, FAST…and FURIOUS
  4. 4. • 513 million Internet user = 462% between 2004-2011 = Total population of USA (316M) + UK (63M) + France (65M) + Germany (80M) + + +
  5. 5. Singapore | Beijing www.eastwestpr.com Over 2,000 newspapers over 9,468 magazines 296 radio stations 374 TV stations (Source: Chinanews.com)
  6. 6. Singapore | Beijing www.eastwestpr.com Sina Weibo (Chinese Twitter) 365 million users
  7. 7. Singapore | Beijing www.eastwestpr.com Mobile phone = No. 1 Internet access terminal in China
  8. 8. Singapore | Beijing www.eastwestpr.com Freedom of digital speech Data is from Jan 1 – Dec 31, 2011. Crises marked in orange mean that they originated from microblogs. Media reports refer to Baidu search engine’s results.
  9. 9. Principle 2 • Mind the (fire) wall No Facebook. No Twitter. No YouTube. No you?
  10. 10. Singapore | Beijing www.eastwestpr.com Online Censorship In China
  11. 11. XING hardsextube drtuber Wretch Google Appspot Yomiuri News Ustream.tv excite (Japan) Sponichi News Nikkei BP Japan geocities (Japan) Technorati Plurk Jehovah's Witnesses Norwegian Broadcasting Corporation PBworks Sony Japan Boxun Wikileaks Sony Music Japan OpenVPN Strong VPN Amnesty International UrbanSurvival Blog Reporters Without Borders Falun Dafa VPN Coupons Tibet Post google.com Google Drive Google Encrypted Google+ Google Sites Picasa Facebook YouTube Yahoo! Taiwan Yahoo! Hong Kong Mobile Wikipedia Twitter Blogspot Yahoo! Japan T.co Google Japan Wordpress Internet Movie Database XVideos FC2 xhamster The Pirate Bay Rakuten Market Amazon Japan Vimeo Nico Video Archive.org Scribd isoHunt Examples of blocked websites
  12. 12. Social Media crisis Chinese Internet Celebrity Smashes Siemens Refrigerators
  13. 13. Luo Yonghao’s show Luo Yonghao’s show
  14. 14. Luo Yonghao’s social media page
  15. 15. Foreign firms in the line of fire
  16. 16. • Key Chinese social media
  17. 17. Singapore | Beijing www.eastwestpr.com Chinese counterparts Online Video Online Marketplace Microblog Mobile communication Search engines
  18. 18. Singapore | Beijing www.eastwestpr.com The big players…
  19. 19. Singapore | Beijing www.eastwestpr.com Organic ranking algorithm with Chinese characteristics Search engines Baidu
  20. 20. Singapore | Beijing www.eastwestpr.com Search results on Baidu
  21. 21. Singapore | Beijing www.eastwestpr.com Baidu Tieba - One of the biggest communication forum Baidu Baike – Web based encyclopaedia very similar to Wikipedia Baidu Zhidao – Allows the community to ask Questions and Answers Baidu PayPerClick– an equivalent to Adwords The Baidu Marketing Toolkit
  22. 22. Singapore | Beijing www.eastwestpr.com Sina Weibo the digital Swiss army knife Microblog Sina Weibo
  23. 23. Singapore | Beijing www.eastwestpr.com Electrolux on Sina Weibo http://www.weibo.com/electroluxchina
  24. 24. Singapore | Beijing www.eastwestpr.com Foreign firm’s Weibo accounts Company Followers Electrolux 1,000,000 Bill Gates 3,200,000 Microsoft 80,000 Ferrari 330,000
  25. 25. Logo Embedded video Verified company account (requires license) Account statistics Links Latest post About us Map home Videos Contact
  26. 26. Singapore | Beijing www.eastwestpr.com Bill Gates on Sina Weibo http://weibo.com/gates
  27. 27. Singapore | Beijing www.eastwestpr.com 250 million registered users Sina Weibo facts & figures
  28. 28. Singapore | Beijing www.eastwestpr.com 40 blogs posted every second Sina Weibo facts & figures
  29. 29. Singapore | Beijing www.eastwestpr.com ~ 5 million new users a month Sina Weibo facts & figures
  30. 30. Singapore | Beijing www.eastwestpr.com What’s next: Weibo will go international? Future development
  31. 31. Singapore | Beijing www.eastwestpr.com China online video market = £ 250 million in the first quarter of 2013 Online Video Youku
  32. 32. Singapore | Beijing www.eastwestpr.com IBM youku channel IBM Youku channel
  33. 33. Find more on our blog: www.eastwestpr.com Director, International London, UK christian@eastwestpr.com Mob: +44 (0)74 5370 6475 Christian Dougoud
  34. 34. Singapore | Beijing www.eastwestpr.com • 18 years experience in Asia • 400+ clients and counting • Affiliates in 12 Asian countries About us EASTWEST PR is a public relations agency based in Asia since 1995, with offices in Singapore and Beijing, China.
  35. 35. Singapore | Beijing www.eastwestpr.com EASTWEST PR Getting clients noticed in Asia since 1995 * Follow us on:

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