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EASTWEST Public Relations Group Credentials

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This credentials covers a comprehensive PR done in China from traditional, social and digital media. Case studies of these industries are included in this PPT: Engineering&Manufacturing, Lifestyle, F&B, Education, Automotive, Government, NGO and Renewable Energy

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EASTWEST Public Relations Group Credentials

  1. 1. EASTWEST Public Relations Public Relations services in Asia since 1995 CHINA www.eastwestpr.com
  2. 2. Singapore | Beijing www.eastwestpr.com GETTING CLIENTS NOTICED IN ASIA SINCE 1995
  3. 3. Singapore | Beijing www.eastwestpr.com Who We Are  EASTWEST Public Relations is an independent PR agency specializing in integrated PR, digital and social media communications.  Founded in 1995, we now have offices in Singapore, China and India, representing clients ranging from high-tech start-ups to consumer electronics company to professional service firms in Asia - and beyond.  Working with a world-wide network of partners, we has helped over 400 clients become recognized in 12 Asian countries.
  4. 4. Singapore | Beijing www.eastwestpr.com Where We Are
  5. 5. Singapore | Beijing www.eastwestpr.com Why work with us ?
  6. 6. Singapore | Beijing www.eastwestpr.com EMEA  Belgium Bulgaria Croatia Czech Republic  France  Germany Hungary Ireland Israel  Italy  Netherlands Norway NORTH AMERICA USA  Boston, MA  New York  Phoenix, AZ  San Francisco, CA  Washington, D.C.  Portsmouth, N.H. LATIN AMERICA  Argentina  Brazil  Chile Colombia Mexico  Panama Peru Poland  Portugal Romania Russia Serbia Slovakia Slovenia South Africa  Spain Sweden Switzerland Ukraine  United Arab Emirates  United Kingdom  We work with a worldwide network of partners:  80 offices  50 countries  1500 + employees Global Network
  7. 7. Singapore | Beijing www.eastwestpr.com Client Portfolio
  8. 8. Singapore | Beijing www.eastwestpr.com The Chartered Institute of Public Relations Organizational Relationship
  9. 9. Singapore | Beijing www.eastwestpr.com PRACTICES Consumer Electronics Technology Healthcare Automotive Energy & Utilities Broadcasting Finance EXPERTISE Corporate Communications Research & Measurement Media Relations B-to-B Communications Internal Communications Reputation Management Education Media Training Social Media Engagement Digital Market Entry Support ChinaGoAbroad Corporate Social Responsibility What We Do
  10. 10. Singapore | Beijing www.eastwestpr.com Researching Client’s positioning and landscape Understanding of strengths and weaknesses Identifying PR strategies to achieve business objective Planning course of action for execution of the campaign Measuring deliverables and measurement of results Our Methodology
  11. 11. Singapore | Beijing www.eastwestpr.com ► We assist clients in every step of planning and implementing a media campaign. Our Work
  12. 12. Singapore | Beijing www.eastwestpr.com ► Our understanding of the broadcast and print media ensures targeted and comprehensive coverage of our clients’ messages to a worldwide audience. Our Work
  13. 13. Singapore | Beijing www.eastwestpr.com ► Our talents and backgrounds are diverse, offering the creative fusion of strategic communications with video production and creative design. Our Work
  14. 14. Singapore | Beijing www.eastwestpr.com Digital Our Work ► Our social media experts create and lead powerful social media campaigns that produce results and drive traffic, sales, and revenue for our clients.
  15. 15. Singapore | Beijing www.eastwestpr.com Manufacturing & Engineering Case Study
  16. 16. Singapore | Beijing www.eastwestpr.com Briefing Morgan Advanced Materials (MGAM) is one of the largest UK manufacturers of carbon and ceramic products for industrial use. EASTWEST PR was appointed to generate media exposure during its senior executives Shanghai visit in June 2014. Approach EASTWEST PR proposed a press event held during this visit in Shanghai, and delegated 3 bilingual PR consultants to be onsite throughout the entire event to help with media reception, onsite media management, event hosting, and facilitating one- to-one interviews as well as video interview for MGAM’ CEO among Chinese trade and mainstream business media outlets, this integrated approach combining press event, interview and video interview. Results 9 media in attendance to the press event 55 media clippings generated within five days of the event 2 exclusive interviews conducted with client’s CEO including Bloomberg News and China Business News Weekly 1 event highlights video with an interview with client’s senior executives filmed, edited and published MGAM Global Executives Visiting China Shanghai Press Briefing
  17. 17. Singapore | Beijing www.eastwestpr.com Lifestyle & Automotive Case Study
  18. 18. Singapore | Beijing www.eastwestpr.com Morgan cars Breaking into the Chinese market Brief Malvern Morgan Cars (Beijing) Co. Limited, the appointed general dealer in Beijing from Morgan Motor Company in the U.K. is announcing the opening of its 1st flagship showroom located in Beijing. EASTWEST PR was appointed to help organize a press event for Morgan Cars’ showroom grand opening in Beijing on June 18 2013. Strategy EASTWEST leveraged a comprehensive PR approach to increase Morgan cars’ brand awareness among a wide range of local media from general business to the Auto industry, spread the news that Morgan cars can now be purchased in China through its appointed general dealer Malvin Morgan (Beijing) Co., Ltd within a period of 6 months, as well as announcing Morgan Cars’ “China 250 wings” Campaign with WheelsPlusWing to drive more attention to the Morgan brand. The agency was also coordinating with the British embassy in Beijing to have the British Ambassador attending the launch event as the Guest of Honor. Results 30 media outlets from general business and auto sectors attended the launch event including both Chinese and International media 5 media interviews arranged with Morgan car’s spokesperson 1 event highlights video filmed, edited and published after the event
  19. 19. Singapore | Beijing www.eastwestpr.com Case Study Lifestyle & F&B
  20. 20. Singapore | Beijing www.eastwestpr.com Brief Britain’s internationally renowned AGA Rangemaster Group, known for 300 years of innovation and design, held its China launch event at China World Hotel in Beijing on 27th March. Guest of Honour Michael Charlton, Minister Counsellor for Trade and Investment, Business Community leaders including China-Britain Business Council and William McGrath, CEO of AGA Rangemaster Group, together with 150 guests as well as media attended the launch event. Strategy EASTWEST PR took a tailored approach to raise AGA’s visibility among local media as well as leading bloggers across general business, F&B and lifestyle sectors, drive media coverage and provide a platform for AGA’s spokespeople to deliver the message of AGA’s interests and commitment in China, and is ready to bring a family oriented lifestyle to Chinese consumers. Results 22 media outlets from general business, design, F&B and lifestyle attended the launch event 2 exclusive interviews arranged with AGA Rangemaster’s CEO from China Business News weekly and China Daily Newspaper The British heritage brands AGATC and Redfyre China Launch Event
  21. 21. Singapore | Beijing www.eastwestpr.com Education Case Study
  22. 22. Singapore | Beijing www.eastwestpr.com Brief In October 2014, Professor Dame Julia Goodfellow, Vice- Chancellor of The University of Kent, one of the top 20 educational institutions in the UK, led a delegation to Beijing to learn more about China’s policies and priorities in higher education in order to inform Kent’s own future direction. EASTWEST PR was appointed to design a three- day China Campaign, and help maximize this visit of activities with both local media and relevant stakeholders for the VC delegation in Beijing. Strategy EASTWEST suggested a comprehensive communication approach covering both PR and key stakeholder engagement, to increase Kent’s visibility among local media, drive media coverage and provide a platform for Kent’s spokespeople to deliver the message that Kent is the UK’s European university with focused areas in Science, Social Science and Humanity Results 26 pieces of media coverage were generated following the China visit, including press briefings, press release and 1 video interview with the Vice-Chancellor Vice-Chancellor Delegation of the University of Kent China Campaign
  23. 23. Singapore | Beijing www.eastwestpr.com Government Case Study
  24. 24. Singapore | Beijing www.eastwestpr.com UAE Zayed Future Energy Prize China Outreach Campaign Brief The Zayed Future Energy Prize, an annual award of $4 million prize, is established by the UAE leadership to recognize and reward excellence in renewable energy and sustainability. Launched in 2008 and managed by Masdar, the Prize represents the vision of the late founding father of the United Arab Emirates, Sheikh Zayed bin Sultan Al Nahyan. Approach EASTWEST PR took a holistic communication approach to tackle these challenges from both PR and non-PR perspective. The overall 6 months campaign covered communication through a whole range of media, social media and digital channels, and fully utilized a high profile VIP dinner event that the UAE Embassy held in honour of Mr. Wang Chuanfu, winner of the Zayed Future Energy Prize 2014 Lifetime Achievement Award on May 29th in Beijing. Results 4 media in attendance to the press briefing 40 media clippings generated within one week of the event 7 Chinese potential applicants individual meetings set up and on-site support 17,254 views of the localized Chinese winner testimonial video of BYD Mr. Wang Chuanfu, one month shortly after the video published
  25. 25. Singapore | Beijing www.eastwestpr.com NGO Case Study
  26. 26. Singapore | Beijing www.eastwestpr.com IEEE Press conference during the Smart Grid World Forum Brief IEEE is the world’s largest professional association dedicated to advancing technological innovation and excellence for the benefit of humanity. IEEE was looking for PR support in China prior to the Smart Grid Word Forum (SGWF) taking place in Beijing from September 28 to September 29, 2011. Approach EASTWEST leveraged creative PR tactics to increase IEEE’s visibility, get coverage for IEEE and IEEE’s spokespeople among Chinese clean energy and mainstream business media outlets, this integrated approach combining online, social networking and media relations. Results 28 media in attendance to the media roundtable 90 media clippings generated within three days of the event
  27. 27. Singapore | Beijing www.eastwestpr.com Renewable Energy Case Study
  28. 28. Singapore | Beijing www.eastwestpr.com SolarMax’s Swiss Quality Inverters on Display at the 2012&2013 SNEC Expo Brief SolarMax, the world’s leading Swiss manufacturers of grid- connected solar inverters, exhibited at 2013 SNEC PV Power expo in Shanghai. EASTWEST PR was appointed as SolarMax’s local PR agency to build its brand image in the Chinese market around SNEC. Approach EASTWEST utilized a major exhibition in the PV industry held annually in Shanghai to build SolarMax’s brand visibility among local trade media. SolarMax’s thought leadership in the PV industry was further enhanced through live video interview with SolarMax’s spokesperson. This integrated PR approach included digital and media relations. Results 8 media interviews arranged and conducted with industry media during SNEC 2 press releases distributed among national business and clean energy media, generated over 30 media pick ups 1 video interview produced by EASTWEST and published by 3 major trade media, with 4,676 views in total within one month after the expo
  29. 29. Singapore | Beijing www.eastwestpr.com Leadership Founder and Chairman Beijing, China E: jim@eastwestpr.com M: +86 139 1073 1967 Jim James Associate Director Bangalore, India E: sanjay@eastwestpr.com M: +91 9945266885 Sanjay Bose Associate Director Singapore E: melinda@eastwestpr.com M: +65 9816 4529 Melinda Ilagan Associate Director Beijing, China E: nicole@eastwestpr.com M: +86 138 1036 1400 Nicole Fan
  30. 30. Singapore | Beijing www.eastwestpr.com Associate Director Singapore E: melinda@eastwestpr.com Tel: +65 6222 0306 M: +65 9816 4529 Melinda Ilagan Contact Us Associate Director Beijing, China E: nicole@eastwestpr.com Tel: +86 (10) 6582 0018 M: +86 138 1036 1400 Associate Director Bangalore, India E: sanjay@eastwestpr.com Tel: +91 80 4031 4151 M: +91 9945266885 Nicole Fan Sanjay Bose Bangalore, India 印度班加罗尔
  31. 31. www.eastwestpr.com More about PR in China and APAC on

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