1) Media constitute the eyes and nerves of society, determining what it sees, feels, and how it responds. 2) Today, the eyes (media) are under enormous stress and strain from rapidly changing, complicated, confusing and disturbing world events. 3) The conscience of society intends to instruct the eyes and nerves (media) to maintain their health through the practice of remembrance of God's name (Namasmaran), so that society can see, feel and respond appropriately.